Contently

JUNE 29, 2017

You’re marketing team should already have these, and if not, get working on it! Then, leverage content analysis tools (something we can help you with) and persona interviews to figure out which types of content will be most useful to those personas at each stage of the funnel. —Joe’s Friend, New York. Sensing a theme?).

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Vidyard

SEPTEMBER 19, 2018

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. Which is why you need to integrate video into your lead scoring models and associate the right scores to the right videos. Spoiler alert: this includes your marketing automation platform (MAP).

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

SmartBug Media

OCTOBER 14, 2020

One of the most rewarding things for marketers is to see the results of our efforts. The most gratifying part of our job is to see how much revenue the company is getting from each marketing effort, which is what matters most to the executive team. That’s where marketing attribution and attribution reporting come to play.

Marketing Report 71

Marketing Report Marketing Attribution Top of Funnel Allocation 71

Lake One

JULY 1, 2020

Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. This makes it incredibly easy to find specific people for the purposes of account based marketing. Sponsored content is just a fancy way to say “Ads” in LinkedIn terms. Sponsored Content.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

SmarkLabs

NOVEMBER 18, 2019

Making the public conscious of their business is a key factor in leading them to want to learn more. It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. So think outside the box when it comes to your demand gen strategies. All about the content.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Define your content and lead-gen strategy.

Planning 77

Planning Template Marketing Plans Top of Funnel 77

Metadata

APRIL 25, 2023

We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. To help demand gen marketers feel more confident about buying Metadata before the DocuSign email comes through. You just can’t do that natively in ad channels.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. while looking for some free swag. Relatable, right?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Only B2B

MARCH 10, 2022

If you’re serious about growing your business, you’ll need a robust lead generating strategy. Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. Step 1: Look For B2B Leads. Step 2: Contacting Potential Leads. Create A Free Lead Generation Tool.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

JANUARY 15, 2013

If the goal of inbound marketing is finding people who are excited to learn about your product or service, then your CTAs are the big (occasionally red and blinking) heralds telling your site visitors where to go next. There are certain PR and social media campaigns where your goal isn’t to drive new leads, but to generate buzz.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Outbrain

MAY 4, 2022

One of the most vital business goals for a B2B website is to generate leads. Even if a lead does not convert into a client right away, having their contact information in your database opens the door to future interactions and sales. That’s why marketers place lead generation as their top priority and goal.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. In fact, there are many different ways (and tools) to generate leads.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). What do conversation ads do?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. Ask the marketers themselves, with 73% of them saying it’s one of the best channels to generate leads. Webinars are certainly among our best lead-gen tools.

Course 56

Course Webinar Metrics Top of Funnel Advertising Funnels 56

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Use these ideas as inspiration for your next lead gen campaign. Let’s get cooking.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel. ” Instagram didn’t become a lead generation goldmine overnight, though.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

APRIL 23, 2012

Most people don't think of PR professionals and brand marketers as lead generators. After all, it's hard to measure the effect a placement or a graphic has on leads. But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads.

PR 28

PR Lead Gen Top of Funnel Leads 28

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? Lead Gen Forms Ad Formats. Marketing. Healthcare.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Hubspot

JUNE 6, 2014

This week, we hear from a frustrated marketer whose well-meaning boss is bogging her down with distracting tasks. Dear HubSpot, Here''s my issue in a nutshell. It also sounds like you''re the first inbound marketer there, so your inbound lead generation program probably isn''t too robust. it just may not be right now.

Hubspot 28

Hubspot Lead Gen Top of Funnel Inbound Marketing 28

Hubspot

DECEMBER 1, 2015

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Our marketing team utilizes sponsored updates on LinkedIn to promote our gated content. Owned Media.

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Promote one of your lead-gen offers on Twitter. every year.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel. ” Instagram didn’t become a lead generation goldmine overnight, though.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

Rollworks

MARCH 27, 2019

Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. This means that it will treat the CMO the same way as an Events Coordinator and send the same ad to both.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. This means that it will treat the CMO the same way as an Events Coordinator and send the same ad to both.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rev

MAY 21, 2018

To be sure, intent data should be one of many signals marketers use to identify when companies are in market. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. And those ads are specific to the person who did the search.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Single Grain

APRIL 1, 2020

And when your lead-generation efficiency slows down, your sales take a hit. HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Email marketing. Set Up Your Lead-Gen Activity Indicators to Grab the Right Leads. Social media. Get A Free Consultation.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

NOVEMBER 17, 2015

More and more media companies are realizing that their mailing lists are a win-win, with readers getting content right to their inboxes and publishers gaining valuable real estate for distributing publication content, banner ads, and sponsored content. One caveat: more is not always better. 2) Subscription Revenue Isn’t All that It Seems.

Paid Content 28

Paid Content Top of Funnel Funnel Advertising Banner Ads 28

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools?

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. Benefits of Email Marketing . Lead Gen Tactics. Gated content .

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Hubspot

MAY 25, 2015

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Instead, marketers and designs need to take a more strategic approach. Here are five simple ways to optimize your site for lead generation. Unfortunately.).

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

MARCH 28, 2012

It's a sad fact, but your email marketing database degrades by about 25% every year. As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. 25 Ways to Grow Your Email Marketing List.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Oktopost

JANUARY 17, 2024

Even today, 43% of content marketers need help to develop consistency with measurements. Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. Source Breaking down the demand generation conversion funnel Demand generation is about building awareness.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. Why Use Content Marketing to Generate Leads?

Paid Content 96

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 96

Hubspot

APRIL 28, 2014

There are also a million other little things you can do to make your blog more successful -- adding social sharing buttons, creating email subscribe boxes, writing better titles, publishing more visual content, optimizing your image selection, etc. This seems like it might be in our wheelhouse, because it falls under mobile marketing.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28