Bannerflow

APRIL 1, 2019

In this blog, we explain what digital storytelling is, why it should be part of your digital display strategy, and how it offers a potential solution to a crisis in creativity. Within display advertising, a focus on just the data is having unforeseen consequences. Digital storytelling explained. But how does it work?

Storytelling 40

Storytelling Display Advertising Agencies Advertisements 40

Marketing Insider Group

JULY 11, 2015

I recently participated in a Q&A with some students who were trying to understand content marketing, native advertising, and the shift to digital occurring at many brands. The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. Brands spend too much on paid promotion.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Content Standard

JANUARY 4, 2019

Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives. Batman and the Joker.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. They want to discover solutions and make purchase decisions without being marketed or advertised. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads. Using social ads to reach your entire audience is a huge waste of budget.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. Global revenue from retail media spending is expected to reach $125.7 By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. billion in 2023.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Choozle

JULY 12, 2022

When employing a full-funnel marketing strategy your planning phase will need to be in-depth to understand appropriate timelines for each campaign and how they will affect and supplement each other over time. Shoppers engage with brands they feel connected with and storytelling is a powerful tool for sharing your message.

Paid Content 84

Paid Content Campaigns Paid Search Agency Allocation 84

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. The digital revolution has enabled companies to tie advertising to measurable and stricter metrics.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Outbrain

OCTOBER 2, 2018

Maybe it has to do with the content or the delivery – meaning advertisers simply need to tell better stories. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Economic uncertainty has followed us into the new year and advertisers are taking a second look at their ad budgets. Are We Ready to Trust the Machines? So why is everyone using the same playbook?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. Not sure if case studies are worth the investment?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information. When it comes to online ads, there are four key players to take into account.

Lead Ranking 40

Lead Ranking Storytelling Paid Search Agency Ads 40

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Ad spend on online video is expected to rise from $45 billion to $61 billion, and 88% of marketers reported positive ROI from their video strategy this year. . Funnel Videos.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

ClearVoice

DECEMBER 8, 2020

If your goal is to reach people, consider adding paid media spend into your marketing strategy. As you’re attracting potential customers, the next level of your funnel goes into your organic content. Many new followers check out your profile content almost immediately, so funnel them to great organic content.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Choozle

JUNE 16, 2021

Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. So, that means we certainly heavy-up around top-funnel brand awareness strategies. Not only is it the responsible thing to do, but it also helps the brand be more efficient with their spend.

Creativity 52

Creativity Tactics Brand Identity Branding 52

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 105

Work Management Marketing AI Brand Identity Branding 105

Martech Advisor

OCTOBER 1, 2019

Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. OOH spending will increase 3 to 4 percent from 2017 to 2022, growing from $29 billion to $33 billion. Here’s how it works.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Video Marketing Storytelling 4. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Outbrain

DECEMBER 23, 2019

At the dawn of 2020, there’s a whole lot to love about video advertising. As we head into a new decade, what are the video advertising trends we can expect to see? Take a dive in and explore the top 3 video advertising trends for 2020: Video storytelling. Today, we spend a large part of our lives in front of screens.

Advertising Agencies 46

Advertising Agencies Advertisements Advertising Trends 46

Convince & Convert

FEBRUARY 1, 2016

Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. While bounce rates and sales are crucial for understanding your business, looking at the funnel as a whole is a way of organically gathering data on your clientele.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

NuSpark Consulting

APRIL 13, 2012

Pre-Funnel: Attracting audiences before they have determined need. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Funnel Entrance: Targeting audiences who are exploring solutions. Much of it is poor storytelling toward prospect pain points.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Promote with Paid Mobile Ads. Mobile advertising enables you to target buyers when and where it matters – in real-time.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. How can writing about people enhance your content? And their key resource? When do writers write about people? Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Anyword

JANUARY 17, 2020

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. How can you make sure that you’re getting the best performance out of your ads? Are you going to try a carousel ad, a link ad, or a video ad?

Paid Social Agency 95

Paid Social Agency Social Media Cost Per Thousand Media 95

Unbound B2B

FEBRUARY 6, 2023

When a new lead comes in, your sales team will be able to spend more time nurturing a qualified lead instead of wasting time on trying to engage unqualified leads. As you’re targeting specific groups of people instead of large audiences, you are likely to spend less on marketing. The result? So, here’s what you need to do: 1.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Video Marketing Storytelling 5. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Promote with Paid Mobile Ads. Mobile advertising enables you to target buyers when and where it matters – in real-time.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Sprout Social

JANUARY 2, 2019

” We also saw a whole slew of social ad types and fresh business features roll out for brands. The more time your business spends creating content and publishing it, your level of awareness should ideally tick upward. If not, it’s likely time to make a change. Increase brand engagement. Drive website traffic.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Outbrain

SEPTEMBER 9, 2020

With rising demand as Covid subsides, sales and advertising spend have followed suit. Online advertising is not only key to bringing in these leads, but gaining consumer trust in order to move them through the marketing funnel. Outbrain Network Trends – An Opportunity for Auto Marketers.

Top of Funnel 29

Top of Funnel Buy Funnel Advertising Digital Marketing Funnels 29

Content Standard

FEBRUARY 2, 2016

Consumers are more determined than ever to avoid ads online, and it’s making enough of a difference that enterprise brands are changing their marketing tactics. Ad avoidance is nothing new. Both channels encounter consumers that do whatever they can to avoid advertisements. Turning Advertising into Content Marketing.

Advertisements 40

Advertisements Advertising Ad Exchange Funnel Advertising 40

Content Marketing Institute

FEBRUARY 5, 2019

of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. of communication professionals rely on branded content. USCAnnenberg ?

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Influitive

MAY 12, 2016

Instead of “spraying and praying” broad marketing messages, ABM requires brands spend time crafting ultra-personalized campaigns targeted at specific accounts. However, ABM can be so much more than retargeting ads and specially-branded landing pages with your target account’s logo on it. Social proof can’t come from the company.

Account Based Marketing 100

Account Based Marketing Work Management Marketing & Strategy Marketing Strategy 100

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. But behind strong video, you also need strong storytellers. June 28, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78