Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. We looked at data from $130M in ad spend to help you answer that.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Zoominfo

JULY 14, 2023

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How long should your ad text be? Which images work best?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark Cost Per Click 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Here are the top strategies that should be added to every digital marketing campaign to drive measurable results.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Velocity Partners

FEBRUARY 20, 2024

Effectively running always-on, full-funnel campaigns. Understanding the role of each paid media channel in your GTM strategy. Getting your cost per lead under control. Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising?

Paid Content 104

Paid Content Paid Search Agency Lead Ranking Planning 104

Metadata

FEBRUARY 2, 2023

Google PPC ads still drive a solid cost per lead (CPL)? People actually click on B2B ads on Facebook ? Using these tactics without regard for company dynamics and marketing maturity is reckless. Using these tactics without regard for company dynamics and marketing maturity is reckless.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Outgrow

MAY 5, 2020

Top 15 Advertising Agencies in Westcoast, USA. We live in a world where we are exposed to over 100’s of ads every day. Every ad needs to hit just the right chords to become memorable. Moreover, global ad spend is expected to shoot from $560 billion in 2019 to $656 billion in 2020. AMP Agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Metadata

AUGUST 23, 2022

In this data-backed guide, we’ll walk you through the most recent Facebook Ads Benchmark data. We’ll cover: The most popular CTAs on Facebook What is a good CTR for Facebook ads? The average CPC for Facebook What’s a good cost per result on Facebook? Build your own Facebook advertising benchmarks.

Advertising Benchmark 52

Advertising Benchmark Cost Per Click Facebook Paid Search Agency 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Metadata

DECEMBER 9, 2024

Effectively scaling Facebook ads is essential for B2B marketers and business owners aiming to maximize their return on investment. This also helps you determine the worth of paid social advertising for your business. Increase ad set budgets by 1030% every few days or weekly. Monitor performance.

Allocation 52

Allocation Cost per Lead Paid Search Agency Cost Per Click 52

Zoominfo

JANUARY 14, 2022

How to determine what number to ask for At big companies, your budget is often not in your control. But at small companies and hyper-growth companies, they may ask you what you need. You’ll constantly need to negotiate based on company or department growth targets. Generally, paid social can be expensive but convert well.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Budget Programs Marketing Qualified Leads 100

Golden Spiral

APRIL 1, 2022

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Think Beyond the Funnel. Funnel imagery permeates marketing. Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

The ABM Agency

JANUARY 8, 2021

When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider. What is LinkedIn Advertising? Improved Targeting. Demographics.

Linkedin 52

Linkedin Advertisements Advertising B2B Marketing 52

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Directories with cost-per-click (CPC) auctions.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. First, what’s an offer type?

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Owned media includes channels a brand controls, like its website and social profiles.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Valasys

JULY 26, 2021

B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers. However, if done effectively, it might help your company outperform the competition and expand dramatically. Track Your Social Media Advertising Traffic.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Metadata

JANUARY 18, 2023

Despite the economic outlook, it’s not time to pump the brakes on paid media strategies. In fact, now’s the time to look at 2023 and beyond as an opportunity to maximize your ad budget and increase performance while your contemporaries tighten their belts. Which team members, contractors, or agencies aren’t pulling their weight?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

PathFactory

SEPTEMBER 5, 2018

Over the course of an hour, B2B experts got down to the nitty gritty discussing paid ads and social. When it comes down to it, anyone can through budget at a paid ad or social campaign. But for social specifically, we focus on awareness and building our following. For paid ads it’s usually lead gen.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

Inbox Insight

JANUARY 5, 2023

It involves the entire lifecycle – from nurturing leads, to converting them into closed deals, to managing the post-sale relationship. Demand gen vs lead gen. Programmatic display advertising. Paid search / PPC. Paid social / Social media marketing. Email marketing. Video marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Paid Content 52

New North

JULY 26, 2024

But your target audience is inundated with ads. This is where B2B paid advertising comes into play — your secret weapon for reaching decision-makers and driving real business growth. But let’s be honest, the world of B2B paid advertising can be overwhelming. The secret sauce is B2B paid advertising.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

SalesIntel

OCTOBER 17, 2024

Her dedication to clear communication and an infectious can-do attitude drives a positive company culture wherever she works. Alicia is a board director for Gates Industrial Corporation, a leader in industrial and commercial manufacturing, and Rainfocus, a leading event marketing technology company.

Enterprise Management 64

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 64