SmartBug Media

SEPTEMBER 8, 2021

A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. We already know how important it is to optimize your website for search engines so that your content shows up in search results and is viewed by users, but how can you create those same SEO benefits for the videos you create?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. AI tools reshape ad creation, providing innovative ways to reach wider audiences. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. 30-second summary: Emerging AI developments that boost Google conversion values by 30% or more.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. This means you have a lot of time to create content to support it. Ultimate Business Goal.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

SmartBug Media

DECEMBER 3, 2019

Drucker , the patriarch of modern business and marketing, inbound marketing took root as far back as the mid-1850s when Cyrus Hall McCormick , who invented the mechanical harvester, used market research to develop inbound methods for generating consumer interest in what was then a radical evolution in farming. According to Peter F.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

The ABM Agency

APRIL 2, 2021

A major trend in recent years has been using programmatic advertising , which is automatic bidding and buying digital media ads to pursue a specific consumer target. . Also, targeting these ads based on large amounts of consumer data is a significant benefit. . Programmatic ad buying is focused on the individual viewing the ad.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

Social Media 138

Social Media Statistics Video Marketing Social Marketing 138

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 129

Social Media Video Marketing Social Marketing Top of Funnel 129

Content4Demand

JULY 31, 2020

That means B2B brands that are currently podcasting or looking to venture into the medium may have to try new things to stand out. A lot of our discussions revolved around the pandemic’s impact on retail, so adding these questions made the discussions more personal and interesting. Use these to guide your seasonal structure.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Golden Spiral

MARCH 14, 2019

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. search ads are an affordable way to get in font of the right buyer at the right time. PPC ads are a budget-friendly medium that deliver qualified leads and measurable data.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. Webinars in particular are ramping up and becoming an integral part of sales processes in 2020 and beyond. . Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Launch Marketing

JULY 10, 2019

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. raise brand awareness or generate leads)?

Top of Funnel 61

Top of Funnel Video Marketing Tips Paid Search Agency 61

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Contents 1. It’s a valuable content format with a lot of benefits. Video Marketing Strategy 3.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Buffer

SEPTEMBER 8, 2022

Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. These factors might change depending on different factors like your audience, type of content, and whether you count Stories, Reels, and Posts when talking about Instagram. for more information. Writer Anna B.

Practices 119

Practices Product Top of Funnel Creativity 119

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. This upward trend shows no sign of slowing, with 82% of internet traffic expected to be composed of video content by the end of 2021. . Funnel Videos. Live Streaming .

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Mailmunch

APRIL 27, 2021

Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. . The Current State of Video Ads.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? This entertaining form of video content works gangbusters. With over 1.9

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. And how can you ensure the largest audience possible sees your video content?

Viral Marketing 123

Viral Marketing Social Media Video Marketing Media 123

Vidyard

MARCH 23, 2021

Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Contents 1.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Table of Contents.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

ClearVoice

APRIL 6, 2021

And sometimes, ‘guidance’ is a keyword of our work since many companies aspire to have more customers, more sales and more brand awareness. A conversion path is a set of actions an anonymous user takes to get from when their interest is piqued until a sale is closed.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. 38% want to see favorite performers, 36% want high definition video, and 33% don’t want ads. The winners in 2020 made content that resonates with viewers. We also learned that video isn’t for a select few.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

The Lead Agency

APRIL 14, 2024

B2B marketing can be complicated; buyer journeys are messy. No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Rev

JUNE 21, 2019

Within this type of content emerges real-life evidence of what worked, what didn’t, and what falls in this gray area that needs further definition. Here are your B2B Case Study Best Practices , and how you can use this type of middle of the funnel content to put yourself on a pedestal and showcase your own success as a business.

Case Studies 114

Case Studies Case Study Studies Practices 114

Martech Advisor

SEPTEMBER 26, 2019

There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond. Design Appealing Ads for Instant Gratification.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Vidyard

OCTOBER 26, 2017

The percentage of organizations that have integrated video viewing data–and are exploiting it–with key sales and marketing systems jumped 54 percent. Many marketing teams used social media sites like YouTube, hoping to garner extra views. Some, wary of ads, hosted videos directly on their website or landing pages.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

Single Grain

MARCH 9, 2020

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Sales Funnel Review. What’s the purpose of the sales funnel ? Get A Free Consultation. Click To Tweet.

Top of Funnel 139

Top of Funnel Marketing Funnels Video Marketing Digital Marketing Funnels 139

Vidyard

DECEMBER 9, 2015

Video is more compelling than text-based content. By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Align videos to the funnel. The truth is that different videos perform differently throughout the funnel.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

SnapApp

JULY 26, 2017

Video can be an incredibly powerful medium for B2B. However, for some marketers, uploading a video to YouTube can feel a little like chucking content into the void. However, for some marketers, uploading a video to YouTube can feel a little like chucking content into the void. Content loading. .

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. But does this always have to be the relationship between brands and longer-form content? There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

Directive Agency

JULY 31, 2023

Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Embed video] These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Vidyard

AUGUST 13, 2015

First off, adding calls-to-action to your videos. In YouTube, this takes the form of YouTube Annotations, which you can use to direct viewers back to your landing page. Make sure you save this for medium-funnel content, and give some indication about the value your content will bring.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

Sprout Social

JUNE 7, 2023

Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels. They also contribute to a recurring sales revenue model.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Vidyard

MARCH 23, 2021

That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65