accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. What should you know before building your marketing budget?

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. PPC Management Tools.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 86

Case Studies Case Study Advertising Benchmark Paid Search Agency 86

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

SmartBug Media

OCTOBER 1, 2020

The most skilled marketers aren't just the ones who can identify the best channels for growing customers; they are also the ones who can identify the best channels to avoid. Key KPIs to Track in Your Marketing Budget. Cumulative budget: The total budget summed up across all marketing channels. Budget pacing.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% How much are you spending on trade shows?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Five Benchmarks. In other words, is a good benchmark for the big guys.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Savanta

JULY 23, 2011

Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Overall, most marketers expect their budgets to grow by 8.7%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Animalz blog

FEBRUARY 25, 2024

Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. Determine channel benchmarks. ROI required. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SmartBug Media

NOVEMBER 29, 2021

It can allow you to identify areas in which you should keep spending or areas where it might be wiser to invest differently moving forward. Return on Marketing Investment. Return on marketing investment is measured by taking the total amount of revenue generated divided by the total amount invested in marketing in that given time.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. Tool 1: Multichannel Media Programs for Full-Funnel Engagement.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. But there’s more to AI marketing than just the strategies and the tools.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We spend our time getting informed and also looking to be entertained. The first challenge we have to overcome is the belief that marketing is just about creating ads.

ROI 305

ROI Content Marketing Digital Asset Management Business 305

KEO Marketing

OCTOBER 10, 2017

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

Advertisements 96

Advertisements Advertising Brand Identity Branding 96

KEO Marketing

AUGUST 24, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017. About KEO Marketing.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Guidelines Budget Programs 48

Allocadia

JUNE 13, 2019

John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

ViewPoint

MAY 20, 2016

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In this segment, organizations spend 25 to 40 percent of revenue on marketing.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Martech

JULY 27, 2022

A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It helps marketers allocate future spend and bring it in line with business goals.

Enterprise Management 94

Enterprise Management Marketing Management Allocation Paid Search Agency 94

Allocadia

DECEMBER 22, 2017

It’s planning season, marketers. Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% • How much are you spending on trade shows?

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

SmartBug Media

FEBRUARY 25, 2021

To name a few: Lack of visibility into marketing attribution and understanding which channels are right for their organization. Lack of historic data to properly set benchmarks and KPIs. Lack of technology to align marketing and sales efforts. Lack of time to be proactive rather than reactive with marketing.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Allocadia

APRIL 3, 2019

The Challenge Like many global marketing organizations, VMware’s team needed more visibility into how its marketing budget was being spent. Marketing leaders couldn’t effectively predict or evaluate marketing ROI. Marketing leaders were tasked with creating a high-level report on global marketing spend.

Resource Management 52

Resource Management Work Management Marketing Budget Creation Marketing Budget 52

Allocadia

APRIL 16, 2019

It’s planning season, marketers. Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% How much are you spending on trade shows?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

InsightSquared

SEPTEMBER 20, 2018

To start to kaizen your GTM, you can leverage sales and marketing analytics tools like InsightSquared to understand your data and refine your approach. This GTM optimization should be holistic covering your strategy, budget allocation, channels, positioning, and people process. You can see this in the InsightSquared chart below.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Nurture programs need care and feeding to make sure they’re performing as well as they should. Audit nurture streams. Assess social media strategy.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. With robust intent data, specifically buyer-level intent data, sales and marketing teams can construct personalized marketing messages for users who have expressed interest in a particular product or service.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SmartBug Media

FEBRUARY 21, 2024

When I’m building out a plan, I’m looking at data from Google search volume to a competitive analysis to analyze the market audience and demographics (like average home values and so on). I’ve been spending a lot of time looking to see what new data can be collected from GA4. This was Mosquito Shield’s thread: a timing misalignment.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Heinz Marketing

JULY 26, 2021

Join Kris and I as we talk about his company Sendoso and the change that the pandemic brought, the worth of investing more into prospects, and the mindset towards what marketing spends and ROI. I think the sales tech and MarTech world has done a great job in the last decade pushing forth software that automated everything.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Allocadia

APRIL 8, 2019

And, according to SiriusDecisions, fewer than 20 percent of B2B organizations are comfortable with their ability to quantify return on marketing spend. Better budgeting and planning are critical to improving marketing performance. But how are marketers tackling these challenges in the real world?

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

Marketing Insider Group

AUGUST 19, 2015

All marketing spend should be tied to quantifiable results that sales and executives can understand. Therefore, the first step in building the content marketing business case is finding the costs and ROI of other marketing departments within your organization. Marketing percentage of customer acquisition cost.

Cost per Lead 100

Cost per Lead Content Marketing Ad Building Budget Programs 100

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Content marketing spend is increasing.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or how to split marketing programs budget between investments such as events, advertising, and PR? For example: Marketing Investment Trends. for software, 0.8%

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48