Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”.

Switch the user interface to accelerate growth and leadership


Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person.

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How to use Instagram marketing to get new leads for your business


These content formats have become the status-quo in how people consume information and how they decide what brand or agency is worth their time. For example, a software agency might use “install now” as a call-to-action after showing a compelling picture of their product in use.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design.

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Take back advertising revenues: digital boundaries can serve millions and earn billions


If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Current AI development roadmaps include constructing profit-generating personalization that embraces you.

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So what is native advertising?


That said, the onus is on the native advertiser: you’re only as good as your lure, only ad good as your headline, on as good ad your content. I guess we can call it buzz advertising, if you will. ad agency. Native advertising *.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services.

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Bring more innovation to your demand generation now

B2B Lead Blog

Do routinely look for ways to drive innovation with your demand generation approach? That’s why I interviewed Jeanne Hopkins ( @jeannehopkins ), CMO at Lola.com on how marketers can bring more innovation to demand generation. My job is to generate leads.

The Importance of Market Attribution for Agencies


Why Agencies Need Market Attribution. Attribution is a vital part of any digital marketing agency’s planning strategy because marketing attribution highlights which marketing efforts are working and the cost in relation to the result.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads.

How to Secure Your Website from Attribution Loss


ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Is Your Website Stealing from You? Chances are the answer is yes.

The Importance of Storytelling


Stories can be created by the brand itself, through user-generated feedback or a combination of both. ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Storytelling: It’s All About Keeping Your Brand Out Front.

Smart Agencies are Investing in Technology


Investing in Technology for Smart Agencies. According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. Smart Agencies are Investing in Technology.

Be a B2B Idea Generator

MLT Creative

Every Wednesday afternoon around 1:30 or so, the huge Kohler generator outside my office cranks up, running through a loud cycle that exercises the motor. When you have a career in advertising and marketing, you witness extreme creativity at all levels.

Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Direct Response Coach

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. They were already creating print advertising. The post Direct Mail Strategy: Do you see direct mail more as advertising or sales? Copywriting Direct Mail Direct Marketing General Lead Generation Print Advertising

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Market Like Teenagers: Lessons from the Industry’s Next Generation

MLT Creative

How can you contribute to the next generation of marketers? /mh. Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing.

Creativity and AI at Cannes Ad Fest

Modern Marketing

Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design.

The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. The era of agency specialization is well and truly upon us. One byproduct of agency specialization is a loss of geographic proximity.

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Meet The adFWD Group, Our New Full-Service Agency

Opt Intelligence

For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. The post Meet The adFWD Group, Our New Full-Service Agency appeared first on Opt-Intelligence Blog.

Making Your Industrial Website Be All It Can Be

Industrial Marketing Today

Ayer & Son, the first advertising agency in the United States. Content Marketing Inbound Marketing Industrial Websites B2B Lead Generation conversion SEO website contentRemember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over twenty years. It was created in 1981 by E. Carter (he was awarded the Outstanding Civilian Service Award for his efforts) when he was with N.

The Very First Step To Take For Better Quality B2B Sales Leads

The Forward Observer

Sure, you're generating sales leads, but are they good leads? Walter Thompson advertising agency in New York, the agency’s creative director spoke to the class of about 30 trainees. The same kind of logic, applies to generating better quality B2B sales leads.

What’s The True Cost of Traditional Advertising?

Tomorrow People

The true cost of traditional advertising for business? No wonder the spend on traditional advertising is shrinking. It’s big step on from the traditional advertising agency approach. Business-owners are asking themselves why advertising shouldn’t earn its keep like every other area of the business. Disconnected from other business activities : If other business activities must be streamlined and budget conscious, why shouldn’t advertising?

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[Infographic] The ROI of Email Marketing


Marketing, PR, & advertising agency: 42:1. Brands that use a double opt-in process generate an ROI of 45:1, compared to an ROI of 40:1 for those using mostly single opt-in. Brands that utilize Litmus Email Analytics generate an ROI of 45:1.

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What is a Native Marketing Agency?


A native marketing agency (also known as native advertising agency) brings advertisers and publishers together to leverage content. Specialized Marketing Services for Native Advertising. Matching the Right Publisher to the Right Advertiser.

Here's An Industry Comparison Of The Most Widely Used Marketing Channels


We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers. How The Marketing Channel Data Is Generated. Marketing Agencies Rely On Content, Referrals And Paid Social To Generate Business.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Full disclosure: my B2B PR agency has done this). Moreover, the dividing line between PR and marketing is blurring with some PR firms hiring creatives and taking on branding and quasi-advertising campaigns. Agencies' focus on earned media impacts the bottom line.

Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”.

Finally, 100% Transparent Advertising Plans!


In advertising, simple questions like “what’s running today?” Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements. It’s hard to know where your advertisements are running at any given point in time.

The Mx Group Snags Two WMA Website Development Awards

The Mx Group

The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing. The WebAward Competition is the premier award recognition program for web developers and advertising agencies.

The Problem in Hiring Skilled Marketers

Marketing Envy

On the other hand, the new generation of marketers are digital natives, but they don’t have the traditional marketing skills that are vital for success in any form of marketing. In addition, advertising has become far more sophisticated, multi-channel and largely distrusted by Generation Z.

The Big Difference Between the Ads People Love and Ads People Hate


Because the ads are so expensive, advertisers put a lot of effort into making them great. But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising.

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Three Reasons Advertising Isn’t the B2B Branding Answer

Digital B2B Marketing

The Problem: Advertising will not create this brand. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. Advertising isn’t the answer to your brand dilemmas.

Where Is Content Headed?

Marketing Insider Group

And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. Marketing (As We Know It) Is Doomed!

A Programmatic Marketer’s Guide to Navigating Chrome’s Blocking of 3rd Party Cookies


The following is a guide about what is being updated to b etter prepare marketers, media planners, and advertisers for what lies ahead in the digital advertising space. First-party cookies are generated when a consumer visits a website for the first time.

Everything You Need to Know About Performance Marketing


Performance Marketing is a mode of communication that occurs when advertisers pay agencies based on how well a campaign “performs.” What are the Benefits of Performance Marketing for Advertisers and Agencies?