Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good.

8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”


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Why B2B Marketers Should Try CTV Advertising


Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste.

B2B advertising from the past

Sales Lead Insights

Click on one of the categories in the Vintage Ad Browser , and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.”.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

What is Programmatic Advertising?

Benchmark Email

We have to create content, publish and distribute it, and come up with campaigns that… The post What is Programmatic Advertising? As marketers, there’s a lot we have to do for the success of our companies.

Essential online advertising trends | 2021


Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived.

B2B Marketers: Meet CTV Advertising

The CSI Group

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV? B2B Advertising

6 top e-commerce display advertising ideas


The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. 6 ways to create your best ever e-commerce display advertising campaign: Automated production. Agility in real-time for e-commerce display advertising.

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. Not everything you publish is worth advertising.

Benefits of tag management for digital advertising campaigns


Most digital advertising solutions use a tag to measure performance, attribution, and valuable user data. web analytics, search engine marketing, email service provider, display advertising, social technologies, etc.)

Why create a digital advertising campaign around holidays & events?


Creating campaigns around holidays and end-of-year events allows you to not only reach you’re desired audience with a relatable advertisement but also presents the opportunity for a creative refresh across campaigns and timely advertisements.

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. If anything, it seems B2B advertising is just holding steady.

16 B2B print advertising tips

Sales Lead Insights

Is one of your advertising goals to generate sales leads for your salespeople, representatives, distributors, or resellers? This kind of advertising may do a lot to improve the company’s image, but these ads don’t generate sales leads. If leads are what you want, focus your advertising’s message on the benefits and applications of your products or services. Everyone seems pressed for time these days, including the folks reading the trade publications you advertise in.

Should You Advertise on TikTok?


You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok.

What Are Display Ads? Display Advertising Explained


Display ads are the next step in your online advertising journey – but what are they, and how exactly do they work? Display Advertising

8 Ways Display Advertising Can Help Travel Advertisers


It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success!

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. The post 16 B2B print advertising tips appeared first on Sales Lead Insights. B2B advertising B2B marketing print advertising

What is: native advertising


Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Native advertising breaks the mold of most other digital tactics and allows brands to communicate with consumers in a subtle and content-driven way.

B2B Programmatic Advertising: The New Driver of Success

The CSI Group

B2B Advertising

Best Display Advertising Campaign: Nextory


The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels.

5 Social Media Advertising Trends | 2021


While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Why you should use video for your social advertising.

Great marketing and advertising quotations

Sales Lead Insights

Let’s try to define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used call advertising: “Advertising is what you do when you can’t (afford to) go see somebody.” “Advertising is salesmanship mass produced. No one would bother to use Advertising if he could talk to all his prospects face-to-face. “Advertising is, actually, a simple phenomenon in terms of economics.

The Essential Marketer’s Guide to Advertising in Gaming


Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports?

What is Comparative Advertising? [+ Examples]


Advertising is the process of creating messages that raise awareness of your brand. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. Given this, using comparative advertising requires care and attention.

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. ” The Data Shows Content Marketing Beats Advertising.

Sponsored Content Vs. Native Advertising: What Works Better?


Learn the difference between sponsored content and native advertising in this post. Content Marketing Content Strategy analytics content data distribution marketing native advertising sponsored strategyNative ads boast the highest performance in today’s ad market.

ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising


Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. .

The 5 Best E-commerce Advertising Campaigns Of All Time!


E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Including: The current state of online e-commerce advertising.

The 7 Most Effective Car Advertising Campaigns Of All Time


Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns.

3 Ways to Buy Email Advertising Inventory


As an advertiser, these are the kinds of questions you might be dealing with when it comes to email advertising. You know that email advertising allows you to reach audiences directly through publishers’ newsletters. Programmatic Advertising

Buy 99

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine MarketingGoogle Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns.

What is: podcast advertising?


Dubbed radio’s younger sibling, podcasts have grown up as they have implemented programmatic advertising placements to help marketers reach highly-desirable demographics with their audio ads. Jump to: What is podcast advertising? Example podcast advertising inventory.

Online Display Advertising; An Overview & Benefits


Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Display advertising also allows for retargeting. Online display advertising campaigns can improve or build brand awareness of your products and services. Display advertising is big business. Advertising Marketing Strategy

B2B Programmatic Advertising for Beginners


As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts.