Expert insights. Personalized for you.
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Why you should use video for your social advertising. MORE
If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. The post Print Advertising vs. Online Advertising appeared first on McCarthy and King Marketing. General Online Advertising Print Advertising MORE
B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine MarketingGoogle Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. MORE
B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. If anything, it seems B2B advertising is just holding steady. MORE
Successful advertising creatives need to break through the distractions and create an ad experience that engages users while providing them with the value they are seeking. The post Best practices for digital advertising creative appeared first on Choozle: Digital Advertising Made Easy. MORE
Learn the difference between sponsored content and native advertising in this post. Content Marketing Content Strategy analytics content data distribution marketing native advertising sponsored strategyNative ads boast the highest performance in today’s ad market. MORE
Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. MORE
You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok. MORE
For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]. MORE
Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Display advertising also allows for retargeting. Online display advertising campaigns can improve or build brand awareness of your products and services. Display advertising is big business. Advertising Marketing Strategy MORE
It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success! MORE
The post A connected journey should be the only journey in the new world of advertising appeared first on AcuityAds Inc. Digital Advertising Demand Side Platform (DSP) Direct To Consumer illumin® Advertising Automation Journey Automation Case Study MORE
Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. MORE
Advertising is the process of creating messages that raise awareness of your brand. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. Given this, using comparative advertising requires care and attention. MORE
Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! Firstly, what is automation in digital advertising? And what exactly are the reasons that make automation so essential for the production of digital advertising? MORE
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. MORE
Display ads are the next step in your online advertising journey – but what are they, and how exactly do they work? Display Advertising MORE
Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. MORE
B2B Advertising MORE
Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix. MORE
Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Native advertising breaks the mold of most other digital tactics and allows brands to communicate with consumers in a subtle and content-driven way. MORE
Let’s try to define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used call advertising: “Advertising is what you do when you can’t (afford to) go see somebody.” “Advertising is salesmanship mass produced. No one would bother to use Advertising if he could talk to all his prospects face-to-face. “Advertising is, actually, a simple phenomenon in terms of economics. MORE
Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. MORE
Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising MORE
Paid search advertising capitalizes on this incredible amount of search traffic by auctioning off some of the most coveted ad spaces on the internet — top results on Google. Jump to: What is search advertising? How does search advertising work? Benefits of search advertising. MORE
When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. ” The Data Shows Content Marketing Beats Advertising. MORE
A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good. MORE
As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. MORE
Proven techniques for better B2B sales lead generation with print advertising. The post 16 B2B print advertising tips appeared first on Sales Lead Insights. B2B advertising B2B marketing print advertising MORE
Programmatic advertising trends for 2021 promise an exciting time for online marketing. Indeed, if there was ever a method of advertising keeping the industry on its toes, it’s programmatic. And programmatic advertising is set to thrive! MORE
The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels. MORE
B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. Not everything you publish is worth advertising. MORE
What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV? B2B Advertising MORE
In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.” MORE
When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. To get started, there are a few easy steps an advertiser needs to take: Set up an account. MORE
Is one of your advertising goals to generate sales leads for your salespeople, representatives, distributors, or resellers? This kind of advertising may do a lot to improve the company’s image, but these ads don’t generate sales leads. If leads are what you want, focus your advertising’s message on the benefits and applications of your products or services. Everyone seems pressed for time these days, including the folks reading the trade publications you advertise in. MORE
Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports? MORE
Advertisement Related Topics The Point
AUGUST 27, 2019
In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”
The Point
MARCH 24, 2021
A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good.
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Sales Lead Insights
JULY 19, 2021
Is one of your advertising goals to generate sales leads for your salespeople, representatives, distributors, or resellers? This kind of advertising may do a lot to improve the company’s image, but these ads don’t generate sales leads. If leads are what you want, focus your advertising’s message on the benefits and applications of your products or services. Everyone seems pressed for time these days, including the folks reading the trade publications you advertise in.
Biznology
JULY 7, 2021
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
SEMrush
JULY 9, 2021
Display ads are the next step in your online advertising journey – but what are they, and how exactly do they work? Display Advertising
Bannerflow
DECEMBER 9, 2020
Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived.
KoMarketing Associates
JULY 2, 2020
B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. Not everything you publish is worth advertising.
KoMarketing Associates
SEPTEMBER 29, 2020
B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. If anything, it seems B2B advertising is just holding steady.
Biznology
AUGUST 19, 2020
You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok.
Bannerflow
MAY 18, 2021
It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success!
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AcuityAds
JULY 13, 2021
The post A connected journey should be the only journey in the new world of advertising appeared first on AcuityAds Inc. Digital Advertising Demand Side Platform (DSP) Direct To Consumer illumin® Advertising Automation Journey Automation Case Study
Sales Lead Insights
MAY 7, 2019
Proven techniques for better B2B sales lead generation with print advertising. The post 16 B2B print advertising tips appeared first on Sales Lead Insights. B2B advertising B2B marketing print advertising
The CSI Group
MARCH 15, 2021
What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV? B2B Advertising
Sales Lead Insights
JANUARY 25, 2021
Let’s try to define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used call advertising: “Advertising is what you do when you can’t (afford to) go see somebody.” “Advertising is salesmanship mass produced. No one would bother to use Advertising if he could talk to all his prospects face-to-face. “Advertising is, actually, a simple phenomenon in terms of economics.
Bannerflow
DECEMBER 7, 2020
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Why you should use video for your social advertising.
AcuityAds
NOVEMBER 16, 2020
For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […].
Choozle
JUNE 29, 2021
Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Native advertising breaks the mold of most other digital tactics and allows brands to communicate with consumers in a subtle and content-driven way.
Choozle
JULY 28, 2021
Successful advertising creatives need to break through the distractions and create an ad experience that engages users while providing them with the value they are seeking. The post Best practices for digital advertising creative appeared first on Choozle: Digital Advertising Made Easy.
KoMarketing Associates
MAY 27, 2020
B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine MarketingGoogle Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns.
Sales Lead Insights
MARCH 16, 2018
Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising
The CSI Group
APRIL 16, 2021
B2B Advertising
Hubspot
MARCH 30, 2021
Advertising is the process of creating messages that raise awareness of your brand. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. Given this, using comparative advertising requires care and attention.
Bannerflow
SEPTEMBER 7, 2020
Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020.
Single Grain
JULY 20, 2021
Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you.
Bannerflow
DECEMBER 14, 2020
Programmatic advertising trends for 2021 promise an exciting time for online marketing. Indeed, if there was ever a method of advertising keeping the industry on its toes, it’s programmatic. And programmatic advertising is set to thrive!
Choozle
MAY 5, 2021
Paid search advertising capitalizes on this incredible amount of search traffic by auctioning off some of the most coveted ad spaces on the internet — top results on Google. Jump to: What is search advertising? How does search advertising work? Benefits of search advertising.
Bannerflow
MARCH 18, 2021
The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels.
Bannerflow
APRIL 7, 2020
Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG.
KoMarketing Associates
AUGUST 19, 2020
When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. To get started, there are a few easy steps an advertiser needs to take: Set up an account.
Zoominfo
MARCH 12, 2018
As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts.
NuSpark
NOVEMBER 17, 2017
Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Display advertising also allows for retargeting. Online display advertising campaigns can improve or build brand awareness of your products and services. Display advertising is big business. Advertising Marketing Strategy
Direct Response Coach
APRIL 25, 2013
If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. The post Print Advertising vs. Online Advertising appeared first on McCarthy and King Marketing. General Online Advertising Print Advertising
Marketing Insider Group
OCTOBER 22, 2013
Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix.
Bannerflow
MARCH 29, 2021
Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports?
DivvyHQ
MARCH 26, 2021
Learn the difference between sponsored content and native advertising in this post. Content Marketing Content Strategy analytics content data distribution marketing native advertising sponsored strategyNative ads boast the highest performance in today’s ad market.
Bannerflow
MAY 24, 2021
Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! Firstly, what is automation in digital advertising? And what exactly are the reasons that make automation so essential for the production of digital advertising?
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