Expert insights. Personalized for you.
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Why you should use video for your social advertising. MORE
Even with the assistance of an in-house advisor or an outsourced marketing team , it’s still ultimately your responsibility to know what’s going on and why, especially when it comes to your paid advertising. Tips for Paid Advertising Success. MORE
If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. The post Print Advertising vs. Online Advertising appeared first on McCarthy and King Marketing. General Online Advertising Print Advertising MORE
B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine MarketingGoogle Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it. MORE
Material Handling & Logistics magazine recently posted this gallery of full-page ads from the 1960s and three key differences from today’s advertising immediately jumped out. Advertising MORE
B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. If anything, it seems B2B advertising is just holding steady. MORE
Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report. According to the data, 63 percent of B2B marketers now indicate that they buy or sell advertising programmatically. MORE
You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok. MORE
For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]. MORE
Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Display advertising also allows for retargeting. Online display advertising campaigns can improve or build brand awareness of your products and services. Display advertising is big business. Advertising Marketing Strategy MORE
Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). MORE
Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off? MORE
Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. MORE
by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry. You can get more on the future of advertising in our Grande Guide to Social Advertising. The Future of Online Advertising is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. MORE
Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix. MORE
Since the DVLA do not allow their number plate database information to be used for advertising purposes, it’s been necessary to use machine learning to recognize the model and color of cars passing by billboards, in order to target that specific driver. MORE
Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. These snippets can really shine for the right B2B advertiser. MORE
Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. How does programmatic advertising work? The top 5 reasons you should use programmatic advertising. MORE
Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. MORE
Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising MORE
As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. MORE
Proven techniques for better B2B sales lead generation with print advertising. The post 16 B2B print advertising tips appeared first on Sales Lead Insights. B2B advertising B2B marketing print advertising MORE
Programmatic advertising trends for 2021 promise an exciting time for online marketing. Indeed, if there was ever a method of advertising keeping the industry on its toes, it’s programmatic. And programmatic advertising is set to thrive! MORE
In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising. MORE
E-commerce advertising trends for 2021 could be the saviour for many for brands. What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19. Mobile display advertising. Mobile display e-commerce advertising. MORE
B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. 72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. But that’s hardly the only place they’re advertising. MORE
These are the best display advertising campaigns of 2020. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. Congratulations on winning Bannerflow’s Best Display Advertising Campaign of 2020! MORE
Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. The post Why programmatic advertising will dominate in 2021 appeared first on AcuityAds Inc. MORE
In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.” MORE
How can DSAs help B2B advertisers? In addition to the above targeting options, Google AdWords allows advertisers to upload a page feed of what you want to promote and select the landing pages you want to include in your DSA campaigns. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. B2B Online Marketing Blog Search Engine AdvertisingIs your company in a niche or expanding to a new market? Does your website have a large inventory? MORE
When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. To get started, there are a few easy steps an advertiser needs to take: Set up an account. MORE
The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]. The post 5 Trends That Will Shape The Advertising Landscape In 2021 appeared first on AcuityAds Inc. MORE
This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Programmatic display helps you “automate” the advertising process by using artificial intelligence (AI) to target specific audiences and market segments with suitable ads during their browsing. Benefits for B2B Advertisers. MORE
In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. In fact, of all advertisements run globally in 2016, only 47 of those advertisements featured lesbian, gay, or transgender people. MORE
Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 billion on programmatic digital advertising in the United States. Experts predict that advertisers will spend just under $80 billion on programmatic advertising in 2021. . MORE
The post What are the best advertising technologies for your business? B2B Marketing Strategy Digital Marketing Performance Marketing Advertising technologies B2B Marketing Digital Advertising Performance marketing MORE
Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing. MORE
Advertisement Related Topics The Point
AUGUST 27, 2019
In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”
KoMarketing Associates
SEPTEMBER 29, 2020
B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. If anything, it seems B2B advertising is just holding steady.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
JULY 2, 2020
B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. 72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. But that’s hardly the only place they’re advertising.
KoMarketing Associates
AUGUST 19, 2020
When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. To get started, there are a few easy steps an advertiser needs to take: Set up an account.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Bannerflow
DECEMBER 9, 2020
Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived.
|
Bannerflow
DECEMBER 7, 2020
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Why you should use video for your social advertising.
AcuityAds
NOVEMBER 16, 2020
For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […].
KoMarketing Associates
MAY 27, 2020
B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine MarketingGoogle Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it.
Sales Lead Insights
MAY 7, 2019
Proven techniques for better B2B sales lead generation with print advertising. The post 16 B2B print advertising tips appeared first on Sales Lead Insights. B2B advertising B2B marketing print advertising
Sales Lead Insights
MARCH 16, 2018
Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising
|
|
AcuityAds
JANUARY 28, 2021
Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. The post Why programmatic advertising will dominate in 2021 appeared first on AcuityAds Inc.
Bannerflow
DECEMBER 14, 2020
Programmatic advertising trends for 2021 promise an exciting time for online marketing. Indeed, if there was ever a method of advertising keeping the industry on its toes, it’s programmatic. And programmatic advertising is set to thrive!
Bannerflow
SEPTEMBER 7, 2020
Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020.
Sprout Social
NOVEMBER 25, 2020
In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising.
BenchmarkONE
FEBRUARY 25, 2021
Even with the assistance of an in-house advisor or an outsourced marketing team , it’s still ultimately your responsibility to know what’s going on and why, especially when it comes to your paid advertising. Tips for Paid Advertising Success.
Zoominfo
MARCH 12, 2018
As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts.
KoMarketing Associates
JANUARY 8, 2018
Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report. According to the data, 63 percent of B2B marketers now indicate that they buy or sell advertising programmatically.
NuSpark
NOVEMBER 17, 2017
Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Display advertising also allows for retargeting. Online display advertising campaigns can improve or build brand awareness of your products and services. Display advertising is big business. Advertising Marketing Strategy
Marketing In Real Life
FEBRUARY 15, 2021
Material Handling & Logistics magazine recently posted this gallery of full-page ads from the 1960s and three key differences from today’s advertising immediately jumped out. Advertising
KoMarketing Associates
MARCH 22, 2018
How can DSAs help B2B advertisers? In addition to the above targeting options, Google AdWords allows advertisers to upload a page feed of what you want to promote and select the landing pages you want to include in your DSA campaigns. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. B2B Online Marketing Blog Search Engine AdvertisingIs your company in a niche or expanding to a new market? Does your website have a large inventory?
Direct Response Coach
APRIL 25, 2013
If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. The post Print Advertising vs. Online Advertising appeared first on McCarthy and King Marketing. General Online Advertising Print Advertising
Modern B2B
JANUARY 28, 2021
The post What are the best advertising technologies for your business? B2B Marketing Strategy Digital Marketing Performance Marketing Advertising technologies B2B Marketing Digital Advertising Performance marketing
Bannerflow
JANUARY 21, 2021
These are the best display advertising campaigns of 2020. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. Congratulations on winning Bannerflow’s Best Display Advertising Campaign of 2020!
KoMarketing Associates
MARCH 1, 2018
Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).
Zoominfo
JULY 1, 2019
In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. In fact, of all advertisements run globally in 2016, only 47 of those advertisements featured lesbian, gay, or transgender people.
Bannerflow
JULY 12, 2019
Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. How does programmatic advertising work? The top 5 reasons you should use programmatic advertising.
Marketing Insider Group
OCTOBER 22, 2013
Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix.
KoMarketing Associates
AUGUST 12, 2020
Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. These snippets can really shine for the right B2B advertiser.
Oracle
NOVEMBER 7, 2012
by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry. You can get more on the future of advertising in our Grande Guide to Social Advertising. The Future of Online Advertising is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
AcuityAds
JANUARY 11, 2021
The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]. The post 5 Trends That Will Shape The Advertising Landscape In 2021 appeared first on AcuityAds Inc.
Bannerflow
DECEMBER 14, 2020
E-commerce advertising trends for 2021 could be the saviour for many for brands. What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19. Mobile display advertising. Mobile display e-commerce advertising.
KoMarketing Associates
MARCH 6, 2018
Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off?
NuSpark
JULY 6, 2018
Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.
ClickZ
AUGUST 10, 2020
Since the DVLA do not allow their number plate database information to be used for advertising purposes, it’s been necessary to use machine learning to recognize the model and color of cars passing by billboards, in order to target that specific driver.
NuSpark
JULY 13, 2017
This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Programmatic display helps you “automate” the advertising process by using artificial intelligence (AI) to target specific audiences and market segments with suitable ads during their browsing. Benefits for B2B Advertisers.
Digilant
JANUARY 12, 2021
Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 billion on programmatic digital advertising in the United States. Experts predict that advertisers will spend just under $80 billion on programmatic advertising in 2021. .
70 
Let's personalize your content