8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. If anything, it seems B2B advertising is just holding steady.

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illumin is Advertising Automation

AcuityAds

For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […].

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. 72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. But that’s hardly the only place they’re advertising.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

How to Use Google Optimize to Find B2B Paid Advertising Success

KoMarketing Associates

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. To get started, there are a few easy steps an advertiser needs to take: Set up an account.

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine MarketingGoogle Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. The post 16 B2B print advertising tips appeared first on Sales Lead Insights. B2B advertising B2B marketing print advertising

The 4 New Year Resolutions for Advertisers

Liveintent

Check out these four resolutions to start your email advertising campaigns off on the right foot in the new year. Visit our Advertiser Solutions page. The post The 4 New Year Resolutions for Advertisers appeared first on LiveIntent Blog.

Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising.

iGaming: Display Advertising Trends 2020

Bannerflow

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020.

B2B digital advertising audit: Reshape your strategy

Modern B2B

The post B2B digital advertising audit: Reshape your strategy appeared first on Modern | B2B Marketing Agency. Digital Marketing Performance Marketing Audit Digital Advertising Performance marketing

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

10 essential types of personalisation in display advertising

Bannerflow

Personalisation within display advertising is growing ever more important. Therefore, in this article we will explain the different types of personalisation you can do with display advertising to drive results. Audience personalisation in display advertising.

How Does Targeted Advertising Work?

Stevens & Tate

However, because users have more control over what they view online, advertisements are easy to ignore. As a result, marketers are using targeted advertising to expose their ads to users who are more likely to show interest in their products or services. Types of Targeted Advertising.

Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. These snippets can really shine for the right B2B advertiser.

Best Display Advertising Campaign: CM.com

Bannerflow

And the winner of the best display advertising campaign of summer 2020 was by conversational commerce company CM.com. Find out more about how you can use Bannerflow to design outstanding display advertising?

AI applications for digital out of home advertising

ClickZ

Since the DVLA do not allow their number plate database information to be used for advertising purposes, it’s been necessary to use machine learning to recognize the model and color of cars passing by billboards, in order to target that specific driver.

B2B Marketers to Invest More in Programmatic Advertising in 2018

KoMarketing Associates

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report. According to the data, 63 percent of B2B marketers now indicate that they buy or sell advertising programmatically.

Online Display Advertising; An Overview & Benefits

NuSpark

Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Display advertising also allows for retargeting. Online display advertising campaigns can improve or build brand awareness of your products and services. Display advertising is big business. Advertising Marketing Strategy

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

How can DSAs help B2B advertisers? In addition to the above targeting options, Google AdWords allows advertisers to upload a page feed of what you want to promote and select the landing pages you want to include in your DSA campaigns. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. B2B Online Marketing Blog Search Engine AdvertisingIs your company in a niche or expanding to a new market? Does your website have a large inventory?

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Print Advertising vs. Online Advertising

Direct Response Coach

If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. The post Print Advertising vs. Online Advertising appeared first on McCarthy and King Marketing. General Online Advertising Print Advertising

Guide to Online Advertising

FMG Suite

Instead, it is paid digital advertising that holds the most promise for the advisor looking to grow their business. Social and search platforms have majorly improved their paid advertising features. Download the “Guide to Online Advertising” and start growing your business.

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

What is programmatic advertising?

Bannerflow

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. How does programmatic advertising work? The top 5 reasons you should use programmatic advertising.

Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by.

Advertising Leaders: Consider Content Over Advertising

Marketing Insider Group

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix.

How Saxo Bank transformed its display advertising

Bannerflow

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How does this affect how you do display advertising?

The 4 essential elements of effective in-app advertising

ClickZ

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. So what does quality in-app advertising look like? Traditional advertising is inherently passive to some extent.

How COVID-19 has changed/will change programmatic advertising

Liveintent

Before the pandemic, programmatic advertising was seeing double-digit growth as publishers sought to monetize content and advertisers needed to reach targeted audiences at scale. “This doesn’t just affect advertising – it affects everything,” Layser says.

The Future of Online Advertising

Modern Marketing

by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry. You can get more on the future of advertising in our Grande Guide to Social Advertising. The Future of Online Advertising is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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How to Use Native Advertising as a Part of Your Content Marketing Strategy

DivvyHQ

Have you incorporated native advertising within your content marketing strategy? Considering it's one of the only forms of advertising that actually generates positive ROI, here's a quick guide to help you navigate the native advertising waters.

Expert Insight: Have B2B Marketers Helped Programmatic Advertising Go Mainstream?

KoMarketing Associates

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off?

Native Advertising Considerations

NuSpark

Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.

Why is Facebook Advertising Getting so Expensive?

Liveintent

This week, we explain why Facebook advertising costs are going up and why that has a lot of retailers feeling pretty down. . But more and more we see reports of a growing discontent amongst retailers in regards to the steady rising cost of advertising across the Facebook platform. So, what exactly is causing this shift in the cost of advertising on Facebook? Learn more about our solutions for advertisers? The post Why is Facebook Advertising Getting so Expensive?

Programmatic advertising trends | 2020

Bannerflow

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. In this guide you’ll discover all you need to know about this indispensable aspect of modern advertising. The rise and rise of connected TV is driving notable growth in programmatic television advertising.

7 ways to increase mobile display advertising performance

Bannerflow

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In this article we will cover: What is mobile display advertising? What are the key trends for improving display advertising performance?