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16 B2B print advertising tips
Sales Lead Insights
MARCH 16, 2018
Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising
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Print Advertising vs. Online Advertising
Direct Response Coach
APRIL 25, 2013
If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. General Online Advertising Print Advertising
Native Advertising Considerations
NuSpark
JULY 6, 2018
Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.
AcuityAds on Cannabis Advertising
Acuity
OCTOBER 26, 2018
It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the advertising hurdles facing cannabis regulations, and we are here to help.
How B2B Marketing is Changing in 2018
Advertisement
And it’s the area in which the most change is planned from last year, followed by.pay per click advertising. marketing and pay-per-click (PPC) advertising. advertising and outbound email marketing. changes to PPC advertising programs, event marketing, and email marketing tactics.
Online Display Advertising; An Overview & Benefits
NuSpark
NOVEMBER 17, 2017
Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Display advertising also allows for retargeting.
Why Brands Bring Their Advertising In-House
Contently
NOVEMBER 1, 2018
Earlier this year, the Association of National Advertisers surveyed 281 American marketers to find out why in-house agencies are on the rise. The post Why Brands Bring Their Advertising In-House appeared first on Contently. Trending advertising in-house
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So what is native advertising?
Biznology
MAY 27, 2014
That said, the onus is on the native advertiser: you’re only as good as your lure, only ad good as your headline, on as good ad your content. I guess we can call it buzz advertising, if you will. Native advertising *. The post So what is native advertising?
Infographic: 17 Tips for Generating Leads from Social PPC Advertising
The Point
DECEMBER 23, 2014
Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.
Native advertising
Choozle
OCTOBER 17, 2018
With this in mind, we’ve built a new native advertising library that can be leveraged in your Choozle campaigns that drives customer engagement through content-focused, native ad placements. The post Native advertising appeared first on Choozle: Digital Advertising Made Easy.
Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit
Marketing Insider Group
OCTOBER 9, 2018
The post Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit appeared first on Marketing Insider Group With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology.
Seven Things Marketers Need to Know About Lead Generation
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Is Programmatic Display Good for B2B advertisers?
NuSpark
JULY 13, 2017
This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Benefits for B2B Advertisers.
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Advertising Leaders: Consider Content Over Advertising
Marketing Insider Group
OCTOBER 22, 2013
Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising.
Great marketing and advertising quotes
Sales Lead Insights
JUNE 19, 2018
But let's define it by quoting or paraphrasing some of the masters of the art and science of marketing--which they generally used call advertising. The post Great marketing and advertising quotes appeared first on Sales Lead Insights. Like good taste, marketing is difficult to define.
Recapping Advertising Week New York 2018
Acuity
OCTOBER 18, 2018
This year marked the 15th year of Advertising Week New York and it was certainly a momentous year as it was the first time everything was under one roof! As CEO Matt Scheckner reminded us Advertising Week started as “an idea to try to move the needle on lot of big industry issues.”
B2B advertising from the past
Sales Lead Insights
JUNE 21, 2018
The post B2B advertising from the past appeared first on Sales Lead Insights. I always find it interesting to take a look at the work done by our predecessors in B2B marketing.
How Should B2B Advertisers Use Dynamic Search Ads?
KoMarketing Associates
MARCH 22, 2018
How can DSAs help B2B advertisers? In addition to the above targeting options, Google AdWords allows advertisers to upload a page feed of what you want to promote and select the landing pages you want to include in your DSA campaigns. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. B2B Online Marketing Blog Search Engine AdvertisingIs your company in a niche or expanding to a new market? Does your website have a large inventory?
B2B Marketers to Invest More in Programmatic Advertising in 2018
KoMarketing Associates
JANUARY 8, 2018
Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report. According to the data, 63 percent of B2B marketers now indicate that they buy or sell advertising programmatically.
Direct mail vs. print advertising
Direct Response Coach
SEPTEMBER 22, 2014
Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Print Advertising direct mail print advertising
Online advertising glossary
Choozle
OCTOBER 22, 2018
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup.
The sounds of great advertising
Direct Response Coach
OCTOBER 10, 2014
Would you know great advertising if you saw it? What in your mind should great advertising accomplish? The post The sounds of great advertising appeared first on McCarthy and King Marketing. Not my kids. How would you recognize it?
What B2B Advertisers Need to Know About Google Display Network
KoMarketing Associates
MARCH 1, 2018
Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).
Digital advertising creative refresh
Choozle
OCTOBER 31, 2018
Digital advertising creative is a key aspect of any campaign, drawing the audience to engage with your overall campaign goals. However, there comes a point when a user is tired of seeing the same advertisement.
The Power of Choice-Based Advertising
Acuity
NOVEMBER 8, 2018
With regards to advancements in technology and advertising alone, the current generation of consumers has spoken: the power of choice is of utmost importance. Our subconscious desire for choice helps to explain why choice-based advertising benefits consumers and marketers alike.
In stream vs. in banner video advertising
Choozle
NOVEMBER 5, 2018
How do in stream and in banner video ads stack up against each other, what are the differences, and how can you better serve your target consumer with engaging video advertising? In stream vs. in banner video advertising: Which is better? Why use video advertising, anyway?
Expert Insight: Have B2B Marketers Helped Programmatic Advertising Go Mainstream?
KoMarketing Associates
MARCH 6, 2018
Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off?
10 creative Christmas advertising campaign ideas
Bannerflow
NOVEMBER 16, 2018
Yet, using a creative management platform (CMP) for your display advertising means there’s no hurry to join the herd. Christmas advertising doesn’t have to include a jingle and a jolly Santa to be classed as a successful festive advert. Product or value led advertising is important.
Why Mobile Advertising Is Critical for B2B Marketers
KoMarketing Associates
OCTOBER 20, 2015
As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.
New feature: native advertising
Choozle
OCTOBER 8, 2018
We know that, as a marketer, you’re tasked with improving the reach and performance of your digital advertising campaigns on a constant basis. Native advertising is designed to drive user engagement with branded messages that fit seamlessly within the context of a web page.
Overview of the AdWords Structured Snippets Extension for B2B Advertisers
KoMarketing Associates
OCTOBER 11, 2016
Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. These snippets can really shine for the right B2B advertiser.
Let’s talk about it, Cannabis Advertising
Acuity
JULY 9, 2018
At AcuityAds , we pride ourselves on being at the forefront of the digital advertising industry. One of the topics currently at the forefront for us is cannabis advertising. Advertise to legal age Internet users similar to today’s alcohol and cigarette advertising rules.
Advertising Footprint
MakesBridge
FEBRUARY 22, 2018
Listed below are three ways how advertising and marketing are keeping up with the new age technology. How long a consumer stays on or visits a certain webpage indicates more of an interest toward that product, this would lead to a more heavy, personalized advertisement for them.
Modern Benefits of In-Text Advertisements
Advertise.com
OCTOBER 4, 2018
Despite the constant evolution of the advertising ecosystem, in-text advertising has long proven its value to advertisers and publishers alike. What Does In-Text Advertising Look Like? Publishers enter codes that gives advertisers permission to link within their content.
Effective types of native advertising for small businesses
Biznology
MAY 24, 2017
Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for.
Lead exponential digital growth through publishing and advertising
Biznology
JULY 31, 2017
Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Advertising has failed many publishers and websites as a major revenue source. Lesson for Leaders.
Digital Advertising Goal Setting 101
Acuity
SEPTEMBER 14, 2018
Digital Advertising is not different! In order to run an effective digital advertising campaign the first step is to set a clear goal. Running digital advertising campaigns on the internet is not a straightforward task! Most advertisers have no idea where to begin when planning out a digital strategy. For the aforementioned reasons, advertisers should always begin campaign planning by setting out a clear and concise program goal.
Digital out-of-home (DOOH) advertising trends 2019
Bannerflow
NOVEMBER 15, 2018
Yet, like every advertising channel it is undergoing disruption. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising. But why is DOOH so important to advertisers?
Benefits of promotional products advertising campaigns
Biznology
MARCH 10, 2016
Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products are an Inexpensive Alternative for Advertising.
Amazon Advertising is Now the Third Largest Advertising Platform
Brightedge
SEPTEMBER 30, 2018
Over the last 2 years, BrightEdge covered Amazon organic optimization as part of its vertical search optimization (VSO) series; since then Amazon Advertising has also emerged as the third-largest advertising platform.
Advertising methods are too ephemeral
Biznology
JUNE 3, 2014
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. It is really amazing how effective this sort of “advertising” promotion works. The post Advertising methods are too ephemeral appeared first on Biznology.
Survey Finds Strategic Planning Critical to Success in Programmatic Advertising
KoMarketing Associates
MARCH 13, 2018
New research suggests that marketers who are invested in programmatic advertising are discovering what’s working and where they face challenges with this channel. Centro recently surveyed 153 agency and in-house marketers to determine their keys to success in terms of programmatic advertising, in addition to their pain points. B2B Marketers and Programmatic Advertising. Industry News Marketing Technology digital marketing marketing programmatic advertising
Why personalized content is just better advertising
Biznology
NOVEMBER 7, 2014
I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background) question whether we really need to target people with website personalization.
Let's personalize your content