Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

QuanticMind

SEPTEMBER 12, 2018

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? PPC requires a direct financial investment — you bid on placement to get your ads at the top of search results.

SEM 43

SEM Education Campaigns Long Tail Marketing 43

QuanticMind

MAY 14, 2019

In paid search programs, the levers you can pull to improve results come in many forms: landing page optimization , ad copy testing , program structure efficiency, automated workflow, and reporting functionality. SEM bidding optimization is the most significant way to achieve peak performance in paid search. Optimization Blockers.

SEM 40

SEM Optimization Budget Programs Google 40

QuanticMind

SEPTEMBER 12, 2018

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? PPC requires a direct financial investment — you bid on placement to get your ads at the top of search results.

SEM 40

SEM Education Campaigns Long Tail Marketing 40

KoMarketing Associates

JUNE 1, 2016

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. The student died after trying an experimental cancer therapy from an ad that showed up on Baidu. The move was not unexpected.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

SmartBug Media

AUGUST 27, 2021

As a digital marketer, rather than trying to separate your inbound efforts from paid efforts, try treating those paid media campaigns as an inbound amplifier.One of the biggest advantages of adding paid media to your inbound marketing strategy is that it’s often faster to set up and can garner results in as little as 2-4 weeks.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

QuanticMind

MARCH 27, 2019

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

ConvertKit

AUGUST 14, 2018

What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. Let’s walk through what’s involved in each SEM tactic so you know how to use them to your advantage.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

QuanticMind

DECEMBER 5, 2018

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. Bing beats out Google in share of long tail search queries. Another major benefit of using Bing for SEM is lower competition.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. There’s no denying that PPC ads get prime real estate in search results.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. There’s no denying that PPC ads get prime real estate in search results.

PPC 40

PPC SEM Marketing Budget SEO 40

Valasys

MAY 18, 2023

In this article, we will compare PPC and SEO and help you determine which SEM services will be the most effective for promoting your particular business. PPC is a digital advertising model where advertisers bid on keywords and pay each time a user clicks on one of their ads. What is PPC?

Paid Content 52

Paid Content PPC Comparison SEO 52

The Lead Agency

JUNE 20, 2019

How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool. All you have to do is type in the word that you want to research, and the tool will provide you with possible long tail keywords that you may want to use.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

QuanticMind

MARCH 22, 2019

It seldom feels that we’re faced with extra ad dollars, but every once in a while, miracles do exist. In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. When setting up any new search campaign, you must enter a target geography to serve your ads.

SEM 40

SEM Spending Budget Programs Tips 40

BOP Design

NOVEMBER 3, 2021

Additionally, there are paid tools like SEM Rush and Moz that have keyword volume tools and will make recommendations for keyword phrases as well. You do want to have a good mix of specific long tail keywords and a bit more broad, top of funnel, search terms as well. 5. Test out your research via Google Ads.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

Navigate the Channel

DECEMBER 20, 2023

From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Without it, you risk wasting budget on underperforming ads and missing out on valuable opportunities. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Albacross

JANUARY 29, 2019

Reaching a B2B audience from paid search ads can be tricky. In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads. The benefits of using SEM for B2B lead generation.

Paid Search Agency 60

Paid Search Agency Lead Generation Cost Per Click Ads 60

Albacross

JANUARY 29, 2019

Reaching a B2B audience from paid search ads can be tricky. In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads. The benefits of using SEM for B2B lead generation.

Paid Search Agency 58

Paid Search Agency Lead Generation Cost Per Click Ads 58

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Unlike SEO, the PPC campaign only brings in returns for the time you're paying for the ad space. There's no long term benefit or exponential growth. It just means you want to pick your spots.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

QuanticMind

MAY 20, 2019

We are ready to bid and pay Google, Bing, and Amazon any amount to get our ads in the top positions for that keyword or set of keywords. However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). The other set of keywords (a.k.a.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

QuanticMind

JUNE 10, 2019

There is no greater service you can do to your SEM optimization than understanding your business. What are your goals for your SEM program? Notice that they’re inversely proportional (but we’re used to such tradeoffs in SEM, where the only maxim seems to be “what goes up… must cause something else to inconveniently go down”.)

Conversion 40

Conversion Top of Funnel Long Tail Marketing SEM 40

Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. If you perform a Google search for "online training" you're going to see two vastly different results in the ads. SEM is the exact opposite. Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. It’s always important to remember that no matter how good your rankings, the top 2 or 3 or even 4 results are likely to be search or shopping ads.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Sharpspring

FEBRUARY 13, 2020

Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile. Promote with Paid Mobile Ads. Next, set a budget and pay only when your ad gets clicked. Native ads. Interstitials.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

QuanticMind

AUGUST 2, 2016

Are you using these important SEM tools properly? Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. Negative keywords make sure you aren’t paying to show your ad to an uninterested audience. But are you doing enough on a day-to-day basis? Which brings us to….

Search Engine Marketing 40

Search Engine Marketing Keywords Long Tail Marketing Search Marketing 40

QuanticMind

NOVEMBER 30, 2018

While the field has matured and grown increasingly complex in recent years, at its core, PPC is a model of internet marketing by which advertisers pay a fee each time a user clicks on one of their ads that appear online. This is where you set up your bids on the keywords you want to trigger an ad display. How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Sharpspring

FEBRUARY 13, 2020

Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile. Promote with Paid Mobile Ads. Next, set a budget and pay only when your ad gets clicked. Native ads. Interstitials.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

QuanticMind

MAY 10, 2016

What about your long-tail keywords? If manual bidding takes up all your time, you don’t have the time you need to test new ad copy or optimize landing pages. Lower priority brands fall off the radar. They’re prime targets for competitors, especially if you’ve got your focus somewhere else. You have better things to do.

SEM 40

SEM Long Tail Marketing CPC Cost Per Click 40

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. Marketers can leverage AI to better understand user intent and tailor their content and ads accordingly.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Launch Marketing

NOVEMBER 21, 2018

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. downloads content via a web form, watches a video, visits a key page, etc.)

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Metadata

NOVEMBER 16, 2017

Now Mary types “top lead generation companies” into Google sees a bunch of ads for various lead generation companies. Do SEM Research. Before we dive into Mary’s search results, let’s discuss SEM research. Remember, your potential customer sees 4 ads simultaneously. Capture interest. Everybody wins.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

QuanticMind

JULY 27, 2020

For example, brand and non-brand, or top head terms versus long-tail terms, or category/product terms, etc. Impression Share is just a calculation of the impressions earned, divided by the total impressions, or the percentage of time that a competitor’s ad shows up when a search is done. Overlap Rate. Top of Page Rate.

Impressions 65

Impressions Long Tail Marketing Keywords Adwords 65

QuanticMind

NOVEMBER 13, 2018

When prospects click on your ad, visit your site, read your blog, or fill out a form, you consider these as signs that they have some degree of purchase intent. Long-tail keywords have long been an important asset for search engine marketers to target because of their relevance. Automate ad personalization .

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Moz

MARCH 14, 2019

SEO is a long-term investment. It is very different from paid search ads, PPC, also called SEM sometimes, buying from Google ads or from Bing ads and appearing in the sponsored results. SEO is more like a 24-month long process. 3–6 months: Begin to rank for things in the long tail of search demand.

SEO 73

SEO Top of Funnel Marketing & Strategy Long Tail Marketing 73

WebMarketCentral

FEBRUARY 16, 2009

For those experienced in SEM, these tips may still serve as helpful reminders. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Within AdWords, go the ad group where you are using that term and click Keyword Tool. Use SEM terms for SEO. Bid on your own company name.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

QuanticMind

APRIL 24, 2019

Your keywords drive impressions, they drive ad-clicks, they drive conversions… and hopefully repeat purchases! They’re obviously worth quite a bit, and qualitatively and quantitatively are one of the most reviewed areas within SEM ad campaigns. High-Level: What is the dollar value of a keyword?

Lead Ranking 40

Lead Ranking PPC Keywords Lead Scoring 40

Bluetext

MARCH 25, 2020

Voice searchers are also more likely to search in long-form questions as opposed to using shorter keywords, so it’s important to consider the types of questions your target audience may ask, and to position your website well to answer these searches. . SEO vs. SEM: Choose Wisely. Let’s return to square one: what’s the difference?

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27