Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. billion minutes.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Contently

SEPTEMBER 20, 2016

Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. Keep reading to learn more about the different video advertising formats advertisers can use to reach viewers. . Popular Video Advertising Formats for 2021.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Martech

AUGUST 18, 2022

The ratings service will measure viewership of the game as well as pre- and post-game shows on Prime video and Twitch. The accuracy of their broadcast and cable ratings has been questioned for a long time and earlier this year they made a huge gaffe with streaming ratings. TV ratings determine how much companies can charge for ad s.

Amazon 98

Amazon Cable Service Broadcasting 98

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Disney is one network that is already ahead of the curve here.

Advertising Agencies 88

Advertising Agencies Advertisements Advertising Trends 88

Digilant

JULY 28, 2022

In years past, streaming services differentiated themselves from linear TV providers by allowing customers to purchase premium access as a way to avoid ads while watching TV. When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix.

Paid Search Agency 52

Paid Search Agency Work Management Ads Marketing Management 52

illumin

OCTOBER 18, 2023

As the world shifts away from traditional TV and towards streaming, including CTV ads as part of a holistic advertising journey is necessary. What are CTV ads? Connected TV , often shortened to CTV, refers to streamed video content. But how did we get here? By 2000, RealPlayer had 215 million users. a quarter.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative.

Top of Funnel 266

Top of Funnel Tips Content High Quality Lead 266

Digilant

FEBRUARY 2, 2024

SPO creates a more efficient process of media buying, reducing complicated paths to supply and providing advertisers with more transparency in their ad placements and overall spend. These shifts specifically provide advertisers with the following benefits and improvements in the ad-buying experience.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Hubspot

AUGUST 27, 2018

But skipping ads, it seems like, is becoming as antiquated as VHS tapes. In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. When People Began Skipping Ads.

Paid Search Agency 61

Paid Search Agency Video Marketing Cable Ads 61

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways. Let’s look at some examples.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Martech

NOVEMBER 28, 2023

Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets. This increases ad campaign efficiency by eliminating wasted impressions.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Porch Group Media

FEBRUARY 9, 2023

More Cost-effective than Linear TV CTV offers a much more cost-effective and defined targeting than Linear TV ads. Think of linear ads as the commercials seen on traditional cable channels. Linear TV ads are viewed by everyone based on an assumption of interests. Easily Track Attribution A key metric to track is ROAS.

Advertisements 52

Advertisements Advertising Cable ROAS 52

Digilant

JANUARY 11, 2024

Advanced TV Streaming TV is vying to dethrone cable and satellite when it comes to fans’ preferred viewing methods. In 2023, 58% of fans tuned into games via cable and satellite whereas 48% chose live TV streaming services. Podcasts provide a non-intrusive yet highly engaging way to connect with audiences during the tournament.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

MindFire

NOVEMBER 17, 2021

It will help you get to the next level in your sales calls, podcasts, or video interviews. Micro HDMI to HDMI Cable. Adding a Teleprompter. Here’s a link list of everything shown: Glide Gear TMP 100 HDMI Cable LILLIPUT A11 10.1 Easy Live Streaming Setup For Beginners. Elgato Key Light. Elgato Ring Light. Shure SM7B.

Cable 98

Cable Amazon Webinar Metrics Contacts 98

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Check out the video, and read the full press release for additional details.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Vidyard

MARCH 14, 2017

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Consumers are using ad-blocking software more than ever before, and the culprit is video.

Television marketing 69

Television marketing Forrester Video Marketing Cable 69

Porch Group Media

FEBRUARY 16, 2023

These ads are shown alongside TV shows or live streams viewed on streaming devices. They can also be interactive ads shown to a specific audience and include actions for viewers to take. A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc.

FAQ 52

FAQ Advertisements Advertising Cable 52

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. A similar thing happened at this year’s MTV Video Music Awards (VMAs). The numbers were strikingly similar to Rio: Total viewership was down 34 percent , while video streams spiked 70 percent. billion in ad sales, a 20 percent increase over London, according to Ad Age.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Content Standard

AUGUST 31, 2018

The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” Image attribution: Omkar Patyane.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. He added: “But you can see currents of nostalgia running through many major spots, such as Oreos’ ‘Twist on It’ with Kris Jenner, and BetMGM ‘Tom Has Won Enough’ with Tom Brady and Vince Vaughn.” The game is only the start.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 109

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways. Let’s look at some examples.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

Advertising Agencies 116

Advertising Agencies Advertising Channels Advertisements Advertising 116

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. In turn, advertisers have unique opportunities to reach listeners with ads embedded in the podcast content. Podcast listeners are receptive to ads. Host-Read Ads. Draw-Backs.

Ads 52

Ads Campaigns Cable Advertisements 52

Zoominfo

JANUARY 28, 2021

We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. We waded through our in-house video footage to create pre-recorded programming that offered a sweeping view of everything our company accomplished in 2020.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Martech

MAY 31, 2022

What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Through their recommendation engine and seeing the potential to differentiate from cable by offering another way to access premium TV, Netflix had created a new game. Ah, Netflix.

Ad Frequency 100

Ad Frequency Cable Paid Search Agency Differentiation 100

Hubspot

FEBRUARY 10, 2020

Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, "Were there fewer ads this year?". Additionally, with over 50 commercials , this year's Super Bowl aired more ads than the 2019 game -- which only hosted 42 ads.

Paid Search Agency 79

Paid Search Agency Ads Cable Storytelling 79

Martech

AUGUST 7, 2023

So they added lacrosse and field hockey. To that end, they’ve begun producing a series of two-minute videos where an older, accomplished woman wrote a letter to their younger selves about why sports helped them. “We The first video was released two weeks ago. It quickly became clear that this wasn’t the solution.

Campaigns 93

Campaigns Co-Registration Marketing AI Cable 93

Digilant

AUGUST 30, 2023

million viewers per game, advertisers are wise to use in-game TV ads to reach fans. But, if big-budget TV ads are out of reach for your brand, fear not. Last season, Amazon made an inaugural run covering Thursday night NFL games on its Prime Video streaming service. After the 2022/23 season saw an average 16.7

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Content Standard

AUGUST 15, 2016

The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world. Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media.

Cable 40

Cable Video Marketing Television marketing Content 40

Choozle

NOVEMBER 13, 2020

Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption. VCR: Video completion rate. With more than 164 million U.S.

Advertisements 89

Advertisements Advertising Cost Per Thousand CPM 89

ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. Over the next few years, one might see more AR/VR content and ads across CTV. million in 2023.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Content Standard

NOVEMBER 3, 2015

Video consumption has reached its tipping point. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. Stagnating Cable Consumption. has added 4.8

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. What stories or ad types successfully move the needle with consumers? Where can you shift ad spending to hone in on these successes? Why Is Video Necessary for Strategic Advertising? Fortunately, video is an attractive option.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. What stories or ad types successfully move the needle with consumers? Where can you shift ad spending to hone in on these successes? Why Is Video Necessary for Strategic Advertising? Fortunately, video is an attractive option.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52