Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Activity feeds. Trade shows.

Examples 111

Examples Enterprise Management Work Management Conference 111

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. Previous Posts in This Series.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Brandpoint

NOVEMBER 10, 2020

One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity. But, Twitter still gives you the time to have one-on-one conversations, share your own thought leadership, and connect directly with speakers who are probably online during their recorded sessions.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

B2B Digital Marketer

OCTOBER 13, 2022

06:15 – Hybrid events. 08:56 – Manpower needed for doing two events simultaneously. 11:29 – “Experiential” marketing. 15:36 – Demographics for events in 2023. 18:19 – Creative things in events you can leverage in 2023. 29:37 – What NOT to do in events in 2023.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

KoMarketing Associates

APRIL 24, 2014

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing. Live Events & Trade Shows. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Excelsior Research

MAY 24, 2021

A two-way dialogue is important and this is why a combination of strategies helps generate more leads Inbound B2B Inbound marketing is a form of B2B marketing that requires the creation of content and creating activities to attract and capture prospects towards your company website or dedicated landing pages. Share on twitter.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

Inbound marketing is a form of B2B marketing that requires the creation of content and creating activities to attract and capture prospects towards your company website or dedicated landing pages. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% The Twitter figures are surely much higher by now.) This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Belkins

JULY 15, 2019

They are out there, networking, attending events, communicating with fellow experts and being social. If you want to get their attention and make them their customers, you should keep up with their activity. Industry-related events are common nowadays. How to generate B2B leads at events. Trade shows.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Webbiquity

APRIL 23, 2019

G2Planet is an enterprise software company that helps large corporations manage and optimize the performance of their event marketing discipline. But it also helps companies to take their brand activations up a notch, to create events that have a greater impact on brand awareness and image. Previous Posts in This Series.

Enterprise Management 169

Enterprise Management Work Management Marketing Management Marketing Automation Services 169

Brandpoint

MARCH 24, 2020

T his may be a frustrating time for many, especially after months of event preparation and planning , but t he good news is there are other ways to accomplish your original goals for hosting your event. Marketing Tactics to Use in Place of Events. Lead G en eration T hrough G ated A sset s.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Martech

SEPTEMBER 21, 2021

Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. But the platforms that power these activities continue to evolve.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

SpotMe Blog

MAY 4, 2021

Trade shows. What types of engaging, immersive content and activities can you add? An event app can be a great event engagement and management component to a virtual or hybrid conference. This year it offers its first all-digital show. February 2021 Virtual Conferences and Events. Description.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. In the example below, lead activity appears to correlate positively with traffic to a company blog. Market influence. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

FEBRUARY 4, 2015

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Content is extremely important for social event marketing.

Social Media 100

Social Media Optimization Peer-to-peer Media 100

Single Grain

JULY 5, 2023

Write a 200-character Twitter post about how my [industry] company uses our branding to improve [characteristic]. ChatGPT Prompts for Event Marketing Trade Show Marketing Write an outline for a 1,000-word guide on trade show marketing Recommend some trade show marketing ideas.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. Social Media Marketing Becomes a Thing. Twitter made a splash at SXSW in 2007 and began to grow rapidly. It didn’t take long for marketers to notice. Instagram and Twitter empower anyone to be a photojournalist.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

TrustRadius Marketing

NOVEMBER 2, 2022

Take a proactive approach to hire with embedded ZipRecruiter Job Slots that helps you identify and match active job seekers with best-fit jobs. ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Attract top talent with intelligent and easy-to-use tools. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Your Startup Marketing Strategy Primer 2.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Your Startup Marketing Strategy Primer 2.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

TrustRadius Marketing

NOVEMBER 2, 2022

Take a proactive approach to hire with embedded ZipRecruiter Job Slots that helps you identify and match active job seekers with best-fit jobs. ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Attract top talent with intelligent and easy-to-use tools. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Take a proactive approach to hire with embedded ZipRecruiter Job Slots that helps you identify and match active job seekers with best-fit jobs. ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Attract top talent with intelligent and easy-to-use tools. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Take a proactive approach to hire with embedded ZipRecruiter Job Slots that helps you identify and match active job seekers with best-fit jobs. ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Attract top talent with intelligent and easy-to-use tools. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52