SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social media definitely pays off, but you’ve got to focus on the approach not the tools. Activating brand advocates. Results : 5-9X ROI (based on revenue lift) by activating best brand advocates. Enlist them for your brand.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Convince & Convert

FEBRUARY 24, 2015

Their words and experience, combined with my background here at GroupHigh working with hundreds of clients on their blogger outreach projects, makes this post comparable to a definitive guide , if I do say so myself. Bloggers are active on many social channels to stay relevant and to promote themselves. Why Bloggers?

Blogger 151

Blogger Outreach Process Advertising Agencies 151

Zoominfo

OCTOBER 25, 2019

That would fall under the umbrella of CSR, because the company is directly involving itself in charitable activities related to their own business practices. Socially responsible companies generate positive buzz by word-of-mouth marketing and earn the authentic trust and respect of their audience. Ethical labor practices.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

accelerate agency

AUGUST 7, 2021

It is essentially a form of marketing that utilizes word of mouth and recommendations. While the definition is simple, customer referral programs themselves take many forms. The process of word of mouth and referrals is one that can happen without you doing a thing. How do you do referral marketing?

Budget Programs 52

Budget Programs Marketing Budget Marketing Automation Services Work Management 52

Zoominfo

OCTOBER 25, 2019

That would fall under the umbrella of CSR, because the company is directly involving itself in charitable activities related to their own business practices. Socially responsible companies generate positive buzz by word-of-mouth marketing and earn the authentic trust and respect of their audience.

Ethics 130

Ethics Lead Ranking Resource Management Paid Search Agency 130

markempa

MAY 9, 2006

« Personal lead generation tools | Main | Podcast: The Innovative Marketer » Why CEOs Must Be Actively Involved in Lead Generation Jeff Thull, author of Mastering the Complex Sale , recently published an article, " Sales and The CEO ," that puts CEOs at the head of the sales department. and get three different answers.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

EveryoneSocial

OCTOBER 9, 2018

The complete definition. And it’s why so many companies take customer service so serious because a bad reputation can quickly spread through word of mouth if you fail to deliver. But if your company pro-actively responds, takes initiatives, and generally has employees raving about the brand, your credibility will grow.

Brand Identity 48

Brand Identity Branding Work Management Marketing Management 48

Hubspot

MAY 24, 2017

Simply put, this refers to the media exposure earned by your brand through word-of-mouth. Brands can provide a means for their users to collaborate with them via their website, forums, and social media platforms to power up these channels with activity. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers.

Marketing Websites 122

Marketing Websites Lead Ranking Lead Scoring Correlation 122

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers.

Marketing Websites 116

Marketing Websites Lead Ranking Lead Scoring Correlation 116

markempa

JANUARY 3, 2006

Wow, I havent posted here in a month but I promise you will see a lot more activity soon. Well definitely go out and celebrate tonight. Wow, I havent posted here in a month but I promise you will see a lot more activity soon. Well definitely go out and celebrate tonight. In the meantime, I wanted to give you an update.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Activate your fans, don’t just collect them like baseball cards. They are either memorable, instructive, or both (hopefully). I use this a lot.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. link] jaybaer Yes indeed. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

JULY 7, 2006

It is important to note that this process works best when youve developed an universal lead definition to assure buy-in from all stakeholders first. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Further follow-up? Leads for nurturing. Otherwise, youre dealing with to much lead quality variance.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 18, 2007

Develop a culture that values leads by creating a universal lead definition. Integrate sales and marketing activity by using the same database or CRM system. Share effectiveness measurements from recent lead generation activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

SEPTEMBER 14, 2010

Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. link] Henry Great post.

Social Media 124

Social Media Work Management Marketing Management Media 124

Single Grain

JULY 26, 2023

Regardless of the specific definition, one thing is clear: When you’ve achieved product market fit, momentum takes over and propels your business forward. The satisfied customers become enthusiastic brand ambassadors, spreading positive word-of-mouth recommendations to their friends, family, and colleagues.

Word of Mouth 52

Word of Mouth Product Lead Ranking Planning 52

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Word of Mouth. Had someone shown up and said “join the convo,&# I would have thrown them out. Go join that! Josh: Good point.

Social Media 100

Social Media Communities Wiki Work Management 100

markempa

MAY 28, 2005

My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. Sales people must be meeting with those who have a clear initiative, want to do something about it and meet your lead definition of being sales ready. I doubt it. If that happened here.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Optinmonster

FEBRUARY 27, 2024

This is also known as a growth hacking funnel, and here’s what each stage of the funnel looks like: Awareness Acquisition Activation Retention Revenue Referral The growth-hacking funnel is often abbreviated as ‘AAARRR,’ which is why it’s also called ‘pirate metrics’ (since it sounds like a pirate’s growl). Its paid plans start at $19/month.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Don’t restrict your content creation activities to text content.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. al definitely should influence strategy though. link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. Do you agree? Do you agree? Do you agree?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. I'll definitely give this a try! What do you think? Worth a try? link] Wendy A.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’ I’m definitely following you, Jay. While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’ I’m definitely following you, Jay.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. link] [link] Paul L’Acosta Definitely worth 2 minutes of your time. The Facebook page was a failure because they were not engaging their audience, they were just collecting names. That can only happen if you know who is doing what.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

SEPTEMBER 21, 2010

Social media is by definition slow. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 28, 2010

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). At the same time, word of mouth marketing IS important, and effective.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. I especially like your last point — if social media has changed anything, it's changed the definition of influence. An active agency social media presence will lead to expertise in the agency.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Focus on How, Not What I draw two conclusions from this data.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 7, 2017

Want to create a buzz for your product online and be discovered by even more people around the world? More than 500 million people actively use Instagram every month, liking 4.2 It works the same way as word-of-mouth. Get our Definitive email newsletter. Did you know these facts about Instagram ?

eCommerce 150

eCommerce Emarketing Mobile Advertising Paid Search Agency 150

Hinge Marketing

SEPTEMBER 25, 2019

While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. We do so to generate valuable buzz and inbound links.

Marketing & Strategy 97

Marketing & Strategy Webinar Metrics Marketing Strategy B2B Marketing 97

Hubspot

AUGUST 21, 2023

Instead, I propose using the flywheel methodology , which takes a more holistic approach that puts your customer at the center and turns your leads from prospects to customers to active promoters. In this phase, you will focus on maintaining your customer relationships and spreading good word-of-mouth.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. The Gmail stalking tip is something I hadn't thought about before but is definitely interesting enough to give a try. Communication segmentation by social activity–now that is an idea with legs. Check out bullet #2 here: [link].

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 8, 2010

[link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. The simplicity is definitely a key differentiator. Not Facebook; MySpace. Not Facebook; MySpace.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138