Mereo

APRIL 6, 2023

The new B2B buying journey that cuts salespeople out of all but 5% of the process has already made things hard enough. And with economic pressures, many B2B companies are tightening budgets, increasing efficiencies and not taking a second look at products and solutions not deemed vital. This is not a time to show off.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 36

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

Linkedin 124

Linkedin Effectiveness B2B Thought Leadership Profiling 124

Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Webbiquity

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Before you start. Communicate clearly.

Linkedin 224

Linkedin Brand Identity Branding Ideal Customer Profiles 224

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

SmarkLabs

APRIL 3, 2023

As a B2B tech CEO, building thought leadership and fostering connections on LinkedIn is crucial for your personal brand and company growth. Strive to address interactions within a day or two, which will help maintain a strong and active presence on the platform.

Linkedin 52

Linkedin B2B Thought Leadership Thought Leadership Impressions 52

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. IDC sees this new relationship between business and technology as “digital-first”.

B2B Thought Leadership 232

B2B Thought Leadership Lead Ranking B2B Marketing Planning 232

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service?

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related . How to Identify Thought Leaders .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! That, in a nutshell, is Social Selling. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Thinkers360

MARCH 31, 2024

Thinkers360 In-Depth Profile & Portfolio: Gijs van Wulfen Social Media: LinkedIn | X | Instagram Books: The Innovation Maze , The Innovation Expedition , Inspiration for Innovation: 101 Lessons for Innovators. At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

SmarkLabs

JUNE 12, 2023

Ever wondered about building a personal brand on LinkedIn? How does an executive find the time to build an influential personal brand on LinkedIn while juggling all their other responsibilities? We’re here to walk you through this process and provide some LinkedIn personal branding examples to help guide your journey.

Linkedin 52

Linkedin Examples Personalization B2B Thought Leadership 52

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Users on the platform are bombarded daily with content.

Linkedin 107

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 107

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated!

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

Circle Studio

JUNE 20, 2019

Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. One of the best ways to establish these professional connections is through LinkedIn. LinkedIn is great for search engine visibility.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Linkedin B2B Thought Leadership 124

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. I was not happy.

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Sites like Inc., Slate, and Thrive Global regularly publish syndicated content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Marketing Insider Group

JULY 16, 2020

The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again. LinkedIn profiles, content, and messaging do not speak to the accounts they want – and to the human buyers, they want to engage with.

Top of Funnel 165

Top of Funnel Ideal Customer Profiles Profiling Linkedin 165

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. LinkedIn Stats to Know in 2020.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Thinkers360

MARCH 8, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. Navy as a Surface Warfare Officer after 23 years of active duty. Before founding CJ Young Consulting, she retired from the U.S.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

EveryoneSocial

DECEMBER 28, 2020

The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Here we will focus on how remote sales teams can stay active and grow leads, gain traction in the pipeline, and close more deals – no matter where they are working.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Expertise-based thought leadership (55%).

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. TOUCH 1 – Build Valuable Connections on LinkedIn. With around 722 million members, LinkedIn is a gold mine for your sales prospecting strategy. This takes us to today’s post.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Thinkers360

MARCH 7, 2024

Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker. We publish both live and annual leaderboards and add new topics regularly.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Why is LinkedIn so popular? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69