recency 
DotDigital
MAY 6, 2021
Being able to identify moments in the customers’ journey where they’re preparing to act is vital. eRFM customer modeling looks at a customer’s RFM (recency, frequency, and monetary value) score and adds engagements such as email opens and online browsing. eRFM segments help you understand which stage of the journey your customer is at.
Only B2B
AUGUST 31, 2023
These act as checkpoints that assist your marketing and sales teams in determining when a lead is sufficiently warmed up to engage in a fruitful sales conversation. Timing and Frequency : Analyzing the frequency and recency of a lead’s interactions can indicate their current interest level.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DotDigital
MAY 13, 2021
Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Customer engagement models like RFM enable marketers to segment audiences in more sophisticated ways. eRFM: the future of segmentation. Daily data syncing means that your segments will always remain up-to-date.
Webbiquity
OCTOBER 9, 2018
Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Compliment a piece of content published by the prospect. Personalize the call-to-action (CTA) based on prospect’s buyer persona. Personalize who you send from: include name, title and picture of sending person.
Martech
AUGUST 7, 2023
Re-engagement and reactivation are not the same What you want the program to achieve will determine whether you merely want to wake up subscribers who haven’t acted on your emails in some time or to bring back customers who had purchased at least once but not again in periods tied to your purchasing cycles.
Albacross
JANUARY 19, 2022
To make it more vivid and accurate , you can add non-standard attributes to pinpoint the unique challenges faced by customers from different marketing segments. Here’s a framework to define your ICP: List all your specific market segments. Choose 10 key customers from each segment. Intent data is the one.
Vidyard
DECEMBER 8, 2014
From sleepy kittens (adorable!) to product how-to’s, consumers are being entertained and informed by a massive global library of streaming cinematography every second of every day on every type of device. For marketers, it’s pure gold … a vast opportunity to build awareness and affinity, find new customers, and bump up revenues.
Expert insights. Personalized for you.
101 
Let's personalize your content