Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing isn’t a buzz word because marketing people just like new buzzes. Blog this on Blogger. Post on Google Buzz. Tweet This!

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

DECEMBER 1, 2010

This is excellent advice you need to know and act on. Here is a blog post to help you take advantage of these new opportunities: [link]. Blog this on Blogger. Post on Google Buzz. ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. See [link]. Tweet This!

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

OCTOBER 20, 2010

All I did was apply what I know about the brain and marketing messages that get people to act. How can you apply the lessons of this story in your own content marketing and blog writing? Blog this on Blogger. Post on Google Buzz. So I gave him $2 on condition he let me change the message on his sign for at least 2 hours.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) This doesn’t entice people to act, there is no benefit in doing so. Blog this on Blogger. Post on Google Buzz. and still not get good results ( get found, get known, get clients! ) call to action. Share this on del.icio.us.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

NOVEMBER 16, 2010

Dan Hill, author of Emotionomics , likens the rational brain to a lobbyist who tries to get the other two parts of the brain to vote for his bill on the floor of Congress, but it actually has no say in getting the muscles to act. Blog this on Blogger. Post on Google Buzz. This is why the brain prefers to not have to think.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What does your audience know about you today?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Writing on the Web

OCTOBER 12, 2010

’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. You can read their blogs to discover for yourself how/why their writing resonates authentically. Blog this on Blogger. Post on Google Buzz. What the heck does that mean, anyway? Tweet This!

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

JANUARY 14, 2011

Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. It wasn’t until 2004 when I started blogging that I began to use story. Blog this on Blogger. Post on Google Buzz. What’s your story?

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

OCTOBER 13, 2010

Neuroscience has clearly demonstrated that ‘emotional cocktails’- create chemical reactions that directly impact the way we memorize and act. Blog this on Blogger. Post on Google Buzz. More importantly, we now understand that much of our decision making goes on in the old brain , out of conscious awareness.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. blogs, microblogging sites, social networks, etc.). Results can be exported to Excel for further sorting and analysis.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Leather jackets.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

JUNE 27, 2008

Chucks Blog. blogs, wikis, IM, etc.) « A Pretty Good Discussion -- ON Magazine | Main. Storage Virtualization and Data Migration » June 10, 2008. Why Supporting Knowledge Workers Is Hard For IT. Many IT organizations are being put in yet-another-pickle in meeting the challenges of the newest crop of knowledge workers.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

I think B2B marketers really need to think and act more like a media house themselves. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

JULY 24, 2008

Find Blogs. My Bookmarks Digg Del.icio.us What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? Start a Blog. ); document.write( ); FastCompany.com | Where ideas and people meet. Find People. Find Groups. Fast Company. CURRENT ISSUE. Innovation.

Companies 100

Companies Work Management Advertorials RSS 100

Hubspot

JUNE 23, 2010

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Previously the service started as a blog comment search engine. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

That gap stayed true for a wide range of social media activities; 75% of B2B companies participated in Twitter (compared to 49% for B2C), 74% hosted a blog (compared to 55% for B2C), and 66% engaged in online discussions (compared to 43% of B2C companies). Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

DECEMBER 30, 2011

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Previously, the service started as a blog comment search engine. Blog - Blog is a word that was created from two words: “web log.”

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Writing on the Web

AUGUST 30, 2010

How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. We feel, we act. Let’s look at how instantaneous emotional responses show up as we read Web pages, email promotions, and blogs, shall we?

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Writing on the Web

JUNE 22, 2010

Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now. Blog this on Blogger. Post on Google Buzz. I digress.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

JUNE 13, 2011

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Blog this on Blogger. Post on Google Buzz. Which is why telling a story works well.

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

OCTOBER 6, 2010

&# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon.

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? Blog this on Blogger. Post on Google Buzz. What are the features of your offer? Same rules apply.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? Blog this on Blogger. Post on Google Buzz. How can you appeal to readers’ emotions on a business-oriented site? What are the features of your offer?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

SEPTEMBER 13, 2010

How is it they decide to trust the information you provide, and register to download information from your blog or website? Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. Blog this on Blogger. Post on Google Buzz. What can we learn from brain science?

Tips 100

Tips Conversion Trigger Marketing Digg 100

Biznology

FEBRUARY 12, 2013

People generally only act like wusses if they’re afraid and there’s really no reason to be so scared of the Internet. .” Firstly, Peter didn’t read the article at all because it’s not about that; secondly, I think this sort of mindset is wussy and misinformed. Social media is people and not a pit full of vipers.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Buzz Marketing for Technology

JUNE 27, 2008

Find a Blog-Community. Blog-communities provide the perfect context for this activity. Blogs are a highly social medium. Interaction and knowledge exchange take place in blog communities with great ease. The question now is how can you find a blog community discussing the topic you’re interested in?

Personalization 100

Personalization RSS Web 2.0 Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

The official definition of crowdsourcing from Jeff Howe, is "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call." Graphic Design. crowdSPRING charges a 15% commission on all posted projects.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Structural On-site SEO. Content Marketing for Online Marketing. + Off-site Authority Building. Social Media Marketing. Local SEO for Enhanced Online Marketing. Google Updates. Your Online Marketing “Getting Started” Checklist. Conclusion.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? Which emerging trends do we need to keep an eye on?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160