Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Why B2B Email Design is Important to Your Brand. Download it now!

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Marketri

SEPTEMBER 22, 2023

Many people view marketing as a creative endeavor, but it’s really a mix of art and science. When you invest time and budget on marketing, you need to know it will pay off through a strong ROI. And therein lies the science of modern marketing. Which are most critical to measuring, monitoring, and optimizing your marketing?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. But Marketers know that B2B lead generation is more complicated than this.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

Act-On

MAY 17, 2018

Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog.

Leads 188

Leads Lead Marketing Qualified Leads B2B 188

Marketing Insider Group

FEBRUARY 22, 2023

And influencing buyer decisions is what marketing is all about ! In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Webbiquity

JUNE 15, 2021

Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. What makes a good lead magnet? They solve a real problem.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip. This helps the B2B companies in establishing their keystone products or services.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). This means optimizing your website to generate leads.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Oktopost

APRIL 11, 2017

B2B marketers can sometimes get lost on social media. Understanding which social channels to focus on, which messaging drives engagement, or how to use social media to convert more leads are all common challenges facing today’s marketeers.

Social Media 104

Social Media Media B2B Act-On 104

ANNUITAS

JUNE 10, 2020

.” This is the turning point, which has re-defined Demand Marketing – shifting from tactics to a strategic objective. In the past, Demand Marketing was focused on two elements. The first was direct sales enablement – a supporting role – and it was not necessarily called Demand Marketing. So where is it going?

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

NOVEMBER 15, 2021

Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. We used to have 12 people acting as large account managers, with the rest focused on inside sales. Our sellers aren’t out visiting customers—everyone is doing inside sales. Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Bluetext

APRIL 6, 2023

In this post, we’ll explore the reasons why text marketing has become such a popular form of marketing, why it’s poised to become an even bigger player in the e-commerce landscape, and even emerge in B2B businesses’ marketing strategies in the coming years. First, what is text marketing?

B2B Marketing 26

B2B Marketing B2B SMS Ad Exchange 26

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Marketing Insider Group

JUNE 22, 2020

And influencing buyer decisionsis what marketing is all about! In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. It is a top tactic. Source: eMarketer.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

MarketJoy

JULY 22, 2022

Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service. However, rather than shout from the rooftops and see who bites, this approach is more tactical and based on the people most likely to become high-quality leads. Lead Generation: .

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Work Management Marketing Management 111

PureB2B

FEBRUARY 8, 2022

A study by Harvard [EM1] has found that companies that responded to leads within an hour were seven times more likely to qualify that lead compared to those who waited just an hour later —and more than 60 times than if they waited 24 hours or longer. In other words, you don’t have very long before your leads turn cold.

Contacts 48

Contacts Sales Qualified Leads B2B Intent Data 48

PureB2B

FEBRUARY 8, 2022

A study by Harvard [EM1] has found that companies that responded to leads within an hour were seven times more likely to qualify that lead compared to those who waited just an hour later —and more than 60 times than if they waited 24 hours or longer. In other words, you don’t have very long before your leads turn cold.

Contacts 48

Contacts Sales Qualified Leads B2B Intent Data 48

KoMarketing Associates

AUGUST 30, 2017

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.

Marketing Automation Services 149

Marketing Automation Services Marketing Automation Automation Peer-to-peer 149

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Outgrow

AUGUST 6, 2021

Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. To ensure that, we have brought to you some of the most sure-shot lead generation ideas that work in 2021 and well, always. . And what do you get?

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Valasys

JANUARY 15, 2020

With the arrival of cryptocurrency, the entire B2B landscape began introspecting the proposition of cash becoming obsolete in the digital age of electronic payment processing. However, that doesn’t at all mean that cryptocurrencies have lost values for B2B payment processing. How Marketers can Employ Cryptocurrency in B2B Payments.

Digital Asset Management 52

Digital Asset Management Peer-to-peer B2B Marketing Management 52

Ambal's Amusings

JANUARY 21, 2010

Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Act-On

MAY 9, 2018

Lead nurturing is the process of building relationships with your buyers at every stage of their buying process (and your sales funnel). Ready to start lead nurturing? Find out how to engage your B2B buyers throughout their journey in 5 steps.

Lead Nurturing 101

Lead Nurturing Leads Lead Marketing Qualified Leads 101

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. How to use data to improve B2B Personalization in 2020?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

KoMarketing Associates

MAY 24, 2012

Retargeting (also called remarketing) is the act of serving display advertisements to users who have viewed specific pages on your web site as they browse other sites across display networks on the web. So why aren’t more B2B advertisers utilizing it? Remember that your typical B2B sales cycle takes months to close.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

Velocity Partners

FEBRUARY 20, 2024

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Buzz Marketing for Technology

MARCH 7, 2012

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Buyer personas and the importance of knowing your buyers.

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Valasys

OCTOBER 21, 2019

In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers. Learn more on Reasons to use Emotional Analytics in B2B Marketing. How Leveraging Ratings & Reviews can help Brands.

WOMM 49

WOMM Word of Mouth B2B Marketing Work Management 49

Act-On

NOVEMBER 27, 2023

That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success. Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. B2B companies have complex buying processes (hello, long sales cycles!).

Marketing Automation Services 210

Marketing Automation Services Marketing Automation Automation B2B Marketing 210

The Lead Agency

MAY 14, 2017

Perhaps it’s far from a panacea per se, but marketing automation has wedged itself within many B2B companies, assisting and addressing many marketers’ pain points. This can be a contributing factor to the rift between sales and marketing – they’re just not aligned. Marketing automation can help tear down those silos.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation B2B Marketing Automation 54

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems.

Research 82

Research B2B Thought Leadership Thought Leadership Cold Calling 82

Binary Demand

MARCH 26, 2024

But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. We’ll cover: Why AI marketing matters. Benefits of artificial intelligence in B2B marketing.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

ANNUITAS

APRIL 10, 2023

In our Behind the Buzzwords content series, ANNUITAS breaks down the complex jargon you see trending in go-to-market thought-leadership and helps you cut through the noise to contextualize it for your organization. A “customer journey” that is stagnant and out-of-touch — the perfect jumping off point for tactical random acts of marketing.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

ClickDimensions

MARCH 21, 2023

When combined with a strong digital strategy, Marketing Automation provides marketers with all the tools they need to not only provide content to customers, but also identify them and react to certain triggers based on how specific strategies and responses have been set up.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98