Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs.

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Intent Data Intent Intent Signal Bombora 109

SalesIntel

OCTOBER 20, 2021

Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals. Intent Data can be used for future prospecting because it reveals patterns that might assist you to increase your prospects’ purchasing decisions along their buyer journey.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

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Intent Data Intent Event Marketing Marketing AI 62

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

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In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Madison Logic.

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Intent Data Intent Bombora Marketing AI 40

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). They're going to be on an ABM journey.

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Ideal Customer Profiles Account Based Marketing ABM Profiling 118

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. In all cases, intent is established by matching keywords relevant for the seller’s offering to the content the prospect engaged with. 1 – Finding the right time to contact prospects

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Intent Data Account Based Marketing Intent ABM 85

Terminus

DECEMBER 14, 2017

Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. The partnership will bring together Bombora Company Surge™ data with Terminus’ best-in-class website engagement data to allow B2B marketers to more easily and effectively operationalize account-based marketing.

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Account Based Marketing Bombora Advertising Agencies Lead Ranking 22

Content4Demand

SEPTEMBER 17, 2021

Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus. Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. Research-based intent allows you to connect who (e.g., an account) to what they’re interested in (e.g., your content).

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Intent Data Intent Marketing & Strategy Psychographics 82

Leadspace

NOVEMBER 6, 2019

SAP is another serial winner, recognized by SiriusDecisions this time in the ABM category. If you’re in town for either of those events and just so happen to also like cocktails, food and networking, you’re invited to join us at our Optails event together with Bombora.

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Bombora B to B Enterprise Management Intent Signal 79

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

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Intent Signal Zoominfo Intent Bombora 40

Engagio

APRIL 11, 2018

No wonder we’re all so excited about the promise of ABM. The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. It’s more attainable now than ever before. Participation in forums. Content downloads.

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Account Based Marketing Intent Data Intent Lead Ranking 85

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Third-party intent data.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

MARCH 26, 2022

With numerous aggregated intent signals, businesses can identify “ready to buy” prospects and fine-tune their campaigns accordingly. Intent Data can be used for future prospecting as they reveal certain patterns, helping you to boost the purchase decisions of your prospects on their buyer journey.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Terminus

APRIL 30, 2019

As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. To get you up to speed on account-based lingo, we’ve compiled a glossary of common ABM terms you need to know before you launch your own ABM program. Instead, you need to focus more on their buying habits. IP Targeting.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

LiveRamp

JUNE 27, 2019

As a B2B marketer, you should understand how intent data is collected, the difference between individual vs. company-level intent data, and how data sets are created. Intent Data Collection Methodology. This is data collected on your own site that indicates intent. Individual vs Company-Level Intent.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

SalesIntel

AUGUST 6, 2021

With numerous aggregated intent signals, businesses can identify “ready to buy” prospects and fine-tune their campaigns accordingly. Intent Data can be used for future prospecting as they reveal certain patterns, helping you to boost the purchase decisions of your prospects on their buyer journey.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Terminus

SEPTEMBER 22, 2019

Third-party intent data is a different story. Captured by an intent data provider, like our partners Bombora and G2, third-party intent data reflects the behavioral signals made by your targets on sites other than your own. . Image courtesy of Bombora. Publisher Co-Ops.

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Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Third-party intent data is a different story. Captured by an intent data provider, like our partners Bombora and G2, third-party intent data reflects the behavioral signals made by your targets on sites other than your own. . Image courtesy of Bombora. The difference between site visits and surges.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Terminus

OCTOBER 4, 2017

To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Template emails and generic content experiences are becoming history says @PeterKHerbert #ABM Click To Tweet. The Formula for ABM and What It Means.

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Account Based Marketing Ideal Customer Profiles Marketing AI Lead Ranking 39

SalesIntel

JULY 12, 2021

Without B2B data, your ABM, cold outreach, prospecting, and targeted marketing strategies can’t function. It’s not enough to use internal intent data that only informs you about the prospect activities on your website or app. Intent data can deliver up to 4X pipeline expansion with 300% marketing ROI. A Final Word.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. To forecast buyers’ intentions, other tools employ predictive analytics. First-party data collection is comparatively easy.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Terminus

DECEMBER 15, 2017

Check out these resources. • How to Identify & Tier Your Target Accounts for ABM. • Get Data-Driven with Fit + Intent + Engagement. Intent Signals. If you use predictive technology, you can easily segment your target accounts by unique criteria such as buying intent. More About Target Account Tiering.

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Segmentation Advertisements Advertising Campaigns 33

Terminus

SEPTEMBER 24, 2019

In this specific instance, we can make our account list for this program as broad as we’d like (without just saying “every account in our CRM” — we also want to measure this program, so it doesn’t make sense to include accounts that aren’t best-fit for us), since we’ll only be serving ads to accounts that show both intent and engagement.

Sales Management 22

Sales Management Paid Search Agency Ads Demand Generation 22

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. New Customers: Using “Search” as Buyer Intent Signal.

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Database Marketing PPC Work Management Marketing Management 45

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Warm leads can then be ushered down the funnel, for example, by partnering intent data with ad retargeting or account-based marketing (ABM). . Improve ABM programs.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

6sense

DECEMBER 10, 2021

It also leveraged 6sense, Bombora, G2, and other platforms to develop its buying stage scores. FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 25% bigger average deal size.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SalesIntel

AUGUST 16, 2021

SalesIntel lets you identify and reach millions of decision-makers by providing technographic, firmographic, and buying intent data. The filters help you to target companies according to the technologies they use, company size, location, their buying intent signals, and more. Try SalesIntel for Free.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

Engagio

JANUARY 25, 2017

Sure, there are elements of ABM that smart B2B practitioners have been doing for years, such as focusing on accounts rather than leads and sending personalized communication to decision makers. Don’t get me wrong – there’s value in understanding the what and why of ABM, but the more interesting thing to address is how. – J.J.

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Sales Management Account Based Marketing ABM Lead Ranking 48

SalesIntel

JUNE 16, 2023

Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. The platform provides search filters, intent data, data enrichment, technology tracking, and account-based marketing (ABM) capabilities.

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Comparison Pricing Price Ideal Customer Profiles 52

SalesIntel

APRIL 2, 2024

Intent data is complex and we understand that in order to provide our customs industry-leading intent data, it’s important to source multi-stream data and so we have partnered with the market leader Bombora to provide its customers with the best intent data in the market.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Leadspace

FEBRUARY 4, 2019

This is especially true in B2B, with many companies seeing seeing shifts in the way they align sales to marketing through ABM strategies; the growing importance of GDPR and the upcoming potential similar regulations in the US; and a continued focus on the digital journey in B2B.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Terminus

MAY 28, 2021

Learn from our customers who are taking advantage of this new integration and how to upgrade your ABM strategy to generate more pipeline! Corrina Owens , Director of Marketing, and Head of ABM and Demand Generation at Profisee, and Jennifer Leaver , Sr. There is so much opportunity to utilize LinkedIn for any B2B-centric ABM strategy.

Marketing Management 26

Marketing Management Linkedin Demand Generation Generation 26

Choozle

JANUARY 20, 2020

Bombora: Bombora is the leading provider of B2B demographic, firmographic, and intent data. Bombora’s Company Surge™ Analytics analyzes the business content consumption of millions of B2B organizations and informs businesses when target organizations are indicating current demand for products or services.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

FunnelEnvy

MARCH 7, 2018

It’s not precise enough to identify the optimal experience for an individual visitor based on their individual, account and intent characteristics. The goal of personalization is to deliver more relevant experiences to visitors, but manually setting up audiences across all of the possible intent signals is too rigid and resource-intensive.

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Top of Funnel Marketing Websites Enterprise Management Effectiveness 40