SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Given that, if your competitor doesn’t already use the Intent Data, they might soon start using it.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent should be a compass for your content strategy, not a map.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Martech

MAY 2, 2024

Candito adds, “We had run programmatic client-acquisition campaigns for a while, but when we layered on the ICP and intent data, our average spend per account to drive engagement — either a site visit or some on-site activity — fell from $160 to $20.” If later, it would be ABM-style demand generation. Remarkable.

Ideal Customer Profiles 114

Ideal Customer Profiles Buy Marketing Automation Services Work Management 114

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. The role of intent data in Account Based Marketing . Broadly speaking, there are two type of intent data.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Engagio

APRIL 11, 2018

No wonder we’re all so excited about the promise of ABM. The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. That data is then used for analytics, routing, scoring, and so on.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

LiveRamp

JUNE 27, 2019

In this environment, finding the right signal in the noise can be a challenge. Enter B2B intent data to help. B2B intent data indicates when a company is in-market (or likely in the market) to purchase specific products and services. Intent Data Collection Methodology. Content Classification.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. What is PredictiveIntent?

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). They're going to be on an ABM journey.

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Leadspace

NOVEMBER 6, 2019

In a webinar earlier this year, Paul explained how this groundbreaking initiative is transforming the way Extreme Networks drives sales, by harnessing the power of intent data together with cutting-edge data management capabilities — powered by Leadspace ( watch the webinar here ).

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data?

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

Intent Data 20

Intent Data Intent Bombora Dwell 20

Terminus

DECEMBER 14, 2017

Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. The partnership will bring together Bombora Company Surge™ data with Terminus’ best-in-class website engagement data to allow B2B marketers to more easily and effectively operationalize account-based marketing.

Account Based Marketing 22

Account Based Marketing Bombora Advertising Agencies Lead Ranking 22

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Terminus

APRIL 30, 2019

As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. To get you up to speed on account-based lingo, we’ve compiled a glossary of common ABM terms you need to know before you launch your own ABM program. Intent Data.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

SalesIntel

JULY 12, 2021

Lack of indispensable B2B data: Your sales and marketing reps need reliable prospect data to feed their outbound efforts and marketing campaigns. Without B2B data, your ABM, cold outreach, prospecting, and targeted marketing strategies can’t function. Capture intent.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Terminus

OCTOBER 4, 2017

To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach. The Formula for ABM and What It Means.

Account Based Marketing 39

Account Based Marketing Ideal Customer Profiles Marketing AI Lead Ranking 39

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Terminus

DECEMBER 15, 2017

Check out these resources. • How to Identify & Tier Your Target Accounts for ABM. • Get Data-Driven with Fit + Intent + Engagement. Intent Signals. If you use predictive technology, you can easily segment your target accounts by unique criteria such as buying intent. More About Target Account Tiering.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

APRIL 2, 2024

If you are looking for a ZoomInfo alternative, it’s important to narrow your search to platforms that truly offer sales intelligence data (contact and company), insights (intent data, technographics, firmographics and other data types), solutions (data enrichment, on-demand data research) and so on.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

6sense

DECEMBER 10, 2021

It also leveraged 6sense, Bombora, G2, and other platforms to develop its buying stage scores. FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 25% bigger average deal size.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SalesIntel

AUGUST 16, 2021

SalesIntel lets you identify and reach millions of decision-makers by providing technographic, firmographic, and buying intent data. The filters help you to target companies according to the technologies they use, company size, location, their buying intent signals, and more. Try SalesIntel for Free.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

SalesIntel

JUNE 16, 2023

is a platform that caters to sales, marketing, and recruiting teams by providing access to B2B contacts, including cell phone numbers, emails, direct dials, and buyer intent data. Lead411 Lead411 offers global contact and company data, boasting over 450 million contacts within 20 million companies worldwide.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Engagio

JANUARY 25, 2017

Sure, there are elements of ABM that smart B2B practitioners have been doing for years, such as focusing on accounts rather than leads and sending personalized communication to decision makers. Don’t get me wrong – there’s value in understanding the what and why of ABM, but the more interesting thing to address is how. – J.J.

Sales Management 48

Sales Management Account Based Marketing ABM Lead Ranking 48

Leadspace

FEBRUARY 4, 2019

This is especially true in B2B, with many companies seeing seeing shifts in the way they align sales to marketing through ABM strategies; the growing importance of GDPR and the upcoming potential similar regulations in the US; and a continued focus on the digital journey in B2B. Personalized engagement requires similar data and intelligence.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Terminus

MAY 28, 2021

Learn from our customers who are taking advantage of this new integration and how to upgrade your ABM strategy to generate more pipeline! Corrina Owens , Director of Marketing, and Head of ABM and Demand Generation at Profisee, and Jennifer Leaver , Sr. There is so much opportunity to utilize LinkedIn for any B2B-centric ABM strategy.

Marketing Management 26

Marketing Management Linkedin Demand Generation Generation 26

Choozle

JANUARY 20, 2020

They have compiled their consumer reference database from data acquired from over 40,000 different websites, public records, licensing partnerships, and other offline and online sources. Bombora: Bombora is the leading provider of B2B demographic, firmographic, and intent data.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53