Improve Your Customer Experience with Self-Service Capabilities
SugarCRM
NOVEMBER 7, 2022
SugarCRM
Join 88,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
2022 Gartner® Magic Quadrant™ for Sales Force Automation Platforms
SugarCRM
SEPTEMBER 22, 2022
Gartner 
123
123 
The Modern Selling Podcast: Customer Resignation & How To Reduce Customer Churn
SugarCRM
AUGUST 2, 2022
65 
Sugar Sell Outperforms Key Competitors in G2 Mid-Market Customer Rankings
SugarCRM
JUNE 29, 2022
Marketing 65
65 Marketing 65
65 
Accelerate and Automate Sales: Create the Ultimate Sales Plays with CRM
SugarCRM
MAY 24, 2022
CRM 111
111 
Nucleus Research: Anatomy of a Decision – SugarCRM
SugarCRM
APRIL 22, 2022
Research 123
123 Research 123
123 
2022 Customer Relationship Management (CRM) Emotional Footprint Report
SugarCRM
APRIL 18, 2022
CRM 65
65 CRM 65
65 
Best Practices for Website Conversions
SugarCRM
MARCH 23, 2016
Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. A best practice SEO strategy and an engaging social media presence can help bring visitors to your site, but getting them there is only part of the equation. Once visitors enter your site, you still need to keep them there, keep them coming back and, most importantly, keep them converting.
Practices 50
50 
5 Ways to Improve Customer Retention with Marketing Automation Tools
SugarCRM
MARCH 21, 2016
Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business.
Content Syndication: What Is It and Does It Really Work?
SugarCRM
MARCH 17, 2016
In recent years, content has become an increasingly integral piece of the demand gen model. As such, we B2B marketers are more hungry for quality content than ever. But what we’ve found is that this hunger never abates and regularly feeding it is far from easy. And even for those who can keep up with the demand for content, bringing diversity to that content can also be a challenge.
Curation 50
50 
Measuring Marketing Effectiveness: 5 Metrics You Need to Track
SugarCRM
MARCH 15, 2016
Today, there’s no excuse for flying blind — everything your marketing team does should be intelligent. Every decision you make should be informed by data and the results of every action you take should be bookmarked for future reference. After all, what’s the value of having access to so much data if we’re not going to use that insight to improve for the future?
Solving the Email Frequency Debate: How Much is Too Much?
SugarCRM
MARCH 11, 2016
Four considerations to help you find the right balance in frequency for your email marketing campaigns. As the old adage goes, sometimes less is more. But when is less really more? And, alternatively, how much is too much? These are questions we ask everyday about countless different aspects of our lives, but in the B2B marketing world they tend to arise fairly often around the topic of emails.
Click Rate 50
50 
No Lead Left Behind – Prioritizing Your Leads with Lead Management
SugarCRM
MARCH 9, 2016
While too many leads certainly isn’t a bad problem to have, it can be a problem for companies nonetheless. If you feel like your marketing efforts are delivering results but your sales team thinks you aren’t providing enough quality leads, it’s time to get those leads under control with lead management. Lead management was introduced to ensure nothing leaked out of the marketing funnel by providing the framework for tracking potential customers from the point the lead is generated to when it’s c
Lead Scoring 50
50 
How to Build a Comprehensive Strategy for Your Marketing Automation Program
SugarCRM
MARCH 3, 2016
Starting off slow and picking up steam as you go can help ensure you have a strong foundation that can support long-term growth. Once you identify the need for a marketing automation platform and gain buy-in for implementing that platform , what’s next? It’s time to hit the ground running… almost. Marketing Automation Is About More Than Technology. When we think about marketing automation, the first thing that comes to mind is technology.
2016 Marketing Predictions Start to Unfold
SugarCRM
MARCH 4, 2016
As we approach the end of the first quarter, it’s exciting to see some of the 2016 marketing predictions and trends from the top B2B marketers—including what our own CMO, Malinda Wilkinson shared—start to unfold. And while predictions vary across the board from personalization and disruptive marketing tools to brand engagement and sharing, there’s a lot to learn from the marketing insights.
CMO 50
50 
5 SEO Best Practices for Content Development
SugarCRM
MARCH 2, 2016
If you create great content but no one sees it, does it provide any value for your business? Most likely not. We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. The other half is getting that content in front of the right people at the right time.
SEO 50
50 
Making Enterprise-Grade Marketing Automation for Everyone
SugarCRM
FEBRUARY 23, 2016
Salesfusion has spent the last year developing a roadmap so we can deliver an enterprise-grade marketing automation platform for everyone regardless of experience, budget or resources. We are doing this by making a complete, affordable and easy-to-use solution built the way a marketer thinks about doing their job. Check out this video to get some insight into our vision and approach.
Inside the Rise of B2B Video Marketing
SugarCRM
FEBRUARY 18, 2016
A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Video. We know what you’re thinking — do people really watch videos that relate to their jobs? And of those who do, how many are decision makers? Can we really believe that CEOs are sitting at their desks surfing YouTube?
Why and How to Improve Audience Segmentation for B2B Marketing
SugarCRM
FEBRUARY 15, 2016
10 ways to segment your audience to meet the growing demand for personalization. The times they are a-changin’. Bob Dylan may have first shared that anthem with the world in 1963, but the message couldn’t hold more true today in the world of B2B marketing. Among the many revolutions those of us in this space face today, the trend toward personalization is among the most prevalent.
Segmentation 50
50 A Marketer’s Guide to the New GDPR Regulations
SugarCRM
JANUARY 21, 2016
In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR). The new Regulations will create a uniform and consistent set of rules across all 28 countries in the EU. Once the regulations are formally adopted by the European Parliament and Council and printed in the Official Journal of the European Union sometime this spring, there will be a two year period for everyone to get ready and come into compliance.
3 Reasons to Introduce an Inbound Marketing Strategy
SugarCRM
JANUARY 19, 2016
You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable. Today, we’re going to change that. Inbound Marketing 101. Before we get into the value that an inbound marketing strategy can provide, let’s first review the basics to make sure we’re all on the same page.
Turn Your Customers Into Marketers
SugarCRM
JANUARY 14, 2016
Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. We also know that in today’s digital, always-on world, content is king.
Lead Ranking 50
50 
Let's personalize your content