Hubspot

JANUARY 22, 2018

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates. On-Site Sales Training Programs. The ultimate goal is improving bottom-line results. Length: Half-day.

Training 101

Training B2B Sales B2B Marketing Marketing Prospects 101

KoMarketing Associates

OCTOBER 26, 2022

However, most marketers (31%) said that only between 11% and 49% of their marketing budget is dedicated to ABM. Approximately 23% of respondents stated that less than 10% of their budget goes toward ABM. The majority of marketers (33%) also state that they have seen a moderate improvement in their relationship with customers.

Account Based Marketing 222

Account Based Marketing ABM Generation B2B Marketing 222

Marketing Insider Group

NOVEMBER 7, 2022

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! We’re gonna suggest you use your unspent budget on content marketing. Not one lead.

Content Marketing 240

Content Marketing Content Marketing Search Marketing 240

KoMarketing Associates

OCTOBER 13, 2020

Lack of budget (42.72%), lack of ability to execute (38.51%) and lack of tools/tech (33.01%) remain the top challenges for executing ABM, among marketers who have early stage ABM programs. About 16% stated that they have not yet begun to measure their ROI. The Struggle to Implement an ABM Strategy.

Account Based Marketing 289

Account Based Marketing ABM Marketing Strategy Marketing Report 289

Marketing Insider Group

FEBRUARY 13, 2023

For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

Account Based Marketing 194

Account Based Marketing ABM Advertising Benchmark B2B Thought Leadership 194

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing 108

Marketing Peer-to-peer Marketing Report Profiling 108

KoMarketing Associates

SEPTEMBER 16, 2020

14% are only now rolling out their ABM programs. If you have not yet implemented an ABM program, this hesitance among your peers is actually good news. This open-mindedness, driven by a keen need to maximize the results of reduced budgets , may help you motivate team members who had been resistant to ABM before.

Account Based Marketing 274

Account Based Marketing ABM B2B Marketing B2B Sales 274

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. This could result in more budget being allocated to content marketing in the future. The State of Marketing Budgets 2021.

B2B Marketing 211

B2B Marketing Content Marketing Statistics B2B 211

Marketing Insider Group

JANUARY 10, 2023

Marketers saw their budgets increase by nearly half in 2021. Even for those looking to balance minimal spend for optimal returns, the magic marketing number stood at $8,000 per month (a sizable budget for many SMBs). There are a growing number of tools that act as a middleman between you and all of your marketing analytics programs.

Marketing 217

Marketing Social Media Email Marketing Social Marketing 217

Walker Sands

MAY 18, 2023

While I won’t go into the many reasons why marketing budgets shouldn’t be cut during an economic downturn, I will say that there are plenty of things marketers can do to optimize the budgets they do have, especially when it comes to Demand Gen. When budgets are up and pressure is low, test away. Let’s see what they had to say.

B2B 98

B2B Demand CPL B2B Sales 98

KoMarketing Associates

SEPTEMBER 29, 2022

That being said, the majority of B2B marketers (46%) are now turning to social media as they look to enhance their nurture programs. As a result, 52% of B2B marketers intend to increase their budget for social media in the new year. Furthermore, 30% admitted that their initiatives “need improvement.”.

Lead Nurturing 163

Lead Nurturing B2B Marketing B2B Leads 163

KoMarketing Associates

JULY 21, 2021

Alchemer and Forrester published the “Why Customer Experience Programs Miss Their Mark” report, and data indicated that most marketers (86%) are going to make improving CX a “high” or “critical” priority over the next 12 months.

Marketing 296

Marketing Forrester Custom Publishing Marketing Report 296

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. Define your message. Be realistic.

Lead Generation 147

Lead Generation B2B Marketing Marketing Proposals B2B Sales 147

KoMarketing Associates

AUGUST 4, 2021

Other obstacles include building/strengthening customer relationships in a digital world, and leveraging data to inform more efficient and optimized marketing programs. About 44% said that they are making new technology investments, and 38% stated that they are increasing their defined CX budget.

Marketing Report 296

Marketing Report B2B Marketing Marketing B2B 296

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Furthermore, most respondents (39%) stated that their largest challenge pertaining to ABM has been proving ROI.

Account Based Marketing 203

Account Based Marketing B2B Marketing B2B ABM 203

Webbiquity

APRIL 14, 2020

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. overall budgets will be cut). Overall Budget Impacts. Non-tech marketers are more likely (63% vs. 56%) to expect budget declines.

B2B Marketing 342

B2B Marketing B2B Marketing Plans Peer-to-peer 342

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? How Much of the Marketing Budget is Allocated to Social Media. This graphic from the report shows the breakdown, but the key takeaway is that 78% of B2B marketers allocate 20% or less of their total marketing budget to social media.

B2B Marketing 238

B2B Marketing Social Media Social Marketing B2B 238

Content Marketing Institute

APRIL 11, 2023

Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget. Continue reading →

Content Marketing 90

Content Marketing Content Marketing Buy 90

NetLine

FEBRUARY 23, 2023

What to Expect From ABM in 2023 Remarkably, the same challenges B2B marketers faced in 2003 (sales and marketing alignment, customization at scale, measurement, and, of course, budgets) still impede them today. In FY23, a great majority of program leaders expect to increase ABM spending, often by a significant amount.

Account Based Marketing 105

Account Based Marketing ABM Advertising Benchmark Studies 105

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

B2B Marketing 346

B2B Marketing B2B B2B Thought Leadership Account Based Marketing 346

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO 193

CMO Gartner Spending Customer Surveys 193

Inbox Insight

MAY 18, 2023

Account-based marketing budget The vast majority (41%) of US marketers’ say 25-50% of their overall marketing budget is allocated to ABM. This indicates a greater focus and establishment on ABM technology in the US, no doubt thanks to the greater budget allocation towards this B2B marketing strategy.

Account Based Marketing 88

Account Based Marketing ABM B2B Marketing B2B Sales 88

KoMarketing Associates

AUGUST 24, 2021

Alchemer and Forrester conducted the “Why Customer Experience Programs Miss Their Mark” report, and data suggested that most marketers (86%) are still making improving CX a “high” or “critical” priority. In addition, 38% are boosting their defined CX budget.

Demand 280

Demand Marketing Forrester CMO 280

KoMarketing Associates

APRIL 5, 2022

To account for potential pitfalls, 97% of organizations have plans to make their data management program more flexible and agile within the next 12 months. This comes in addition to other ABM implementation challenges, such as a lack of internal expertise (40%) and budget restraints (18%).

Account Based Marketing 260

Account Based Marketing ABM B2B Marketing Marketing 260

Martech

APRIL 12, 2023

Brands can fit a campaign into a budget of any size. New platforms and programming continue to be added to CTV/OTT inventory. Forty percent of marketers in the study said higher-quality inventory was a reason to increase their budget for the channel. Why we care. And 38% said measurement capabilities were another good reason.

Marketing Plans 103

Marketing Plans Spending Digital Marketing Funnels Funnel Advertising 103

Allocadia

MAY 23, 2023

Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. While the team was creating fantastic programs and contributing a significant amount of pipeline, they were relying on gut instinct, not data-driven models. They started with the investment side of the equation.

Case Study 52

Case Study Case Studies Studies ROI 52

Marketing Insider Group

AUGUST 26, 2020

If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. How you do that depends on whether you have an existing content marketing program. If you haven’t gotten your content marketing program off the ground yet, you won’t have any metrics to show yet. So, show them the money.

Content Marketing 363

Content Marketing ROI Content Marketing 363

Zoominfo

MARCH 15, 2023

Regardless of their size, their industry, or where they operate, businesses are tackling the year with redefined budgets, new focus areas, and a healthy dose of uncertainty. Do certain marketing and sales programs work better with different groups? You can probably already think of programs that should be reduced.

Efficiency 130

Efficiency CMO Digital Marketing Funnels Marketing Funnels 130

Search Engine Journal

SEPTEMBER 28, 2021

A smaller PPC budget and getting maximum results is challenging, but it can be done! Learn 15 tips to optimize budgets for your PPC program. The post 15 Tips on How to Rock a Small PPC Budget appeared first on Search Engine Journal.

PPC 122

PPC Tips Optimization 122

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. Your marketing firm needs a team capable of getting your work done on time, under budget, and at peak quality. How can a digital marketing agency help you stand out in a crowded market?

Ad Agencies 253

Ad Agencies Marketing Marketing Strategy Marketing Prospects 253

Marketing Insider Group

JANUARY 21, 2020

Budgeting is never a fun process. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020.

Content Marketing 283

Content Marketing Content Marketing Thought Leadership 283

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Conserve some cash or reallocate the program budgets.

Event Marketing 165

Event Marketing High Quality Lead Marketing Leads Leads 165

Hinge Marketing

JANUARY 26, 2023

From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. Spoiler alert: the research suggests you should NOT cut your marketing budget this year.

Marketing 89

Marketing Peer-to-peer Marketing Strategy Case Studies 89

Zoominfo

MAY 5, 2019

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. But first, the experts at ZoomInfo put together the following questions to get you thinking about the strategy behind your spending: What is the ultimate goal of your email marketing program?

Email Marketing 231

Email Marketing B2B Marketing Marketing Zoominfo 231