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Cable TV subscriptions set to drop below 50% of all US households

Martech

households will have a cable TV subscription by 2023, according to a new study. decrease from 2022. This continues the cord cutting trend that’s hit cable very hard. The most unsettling news for cable companies: The steepest drop came in 2020, when more people than ever were stuck home, which saw a 7.7% In 2022, 63.2%

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2022 Predictions: CTV and cross-channel advertising

Martech

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. In 2022, U.S. More streaming.

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Video ad spend expected to rise 16%, surpassing linear TV this year

Martech

However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Cable subscriptions have continued an annual decrease of around 6% in recent years. million in 2022, according to the report. Qualitative research was supplied by Advertiser Perceptions.

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Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Porch Group Media

Would you suggest only doing either OTT or CTV rather than traditional cable TV? The other thing you should definitely be doing is these retail media networks – they are really the future of advertising and it’s this combination of CTV and retail media networks which is so powerful. Download the 2022 New Mover Trends Report.

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Navigating March Madness Marketing: 5 Strategic Channels for Advertisers

Digilant

This year’s highly-anticipated March Madness will offer advertisers unparalleled opportunities to immerse themselves in the excitement of the tournament. We’ve compiled essential information to help advertisers navigate the upcoming media frenzy and capitalize on opportunities throughout the games. Let’s jump in.

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

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The complete history of CTV advertising

illumin

As the world shifts away from traditional TV and towards streaming, including CTV ads as part of a holistic advertising journey is necessary. Why has CTV taken off the way it has and how can understanding the history of CTV advertising help advertisers predict where it will go next. But how did we get here? What are CTV ads?