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Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases

Litmus

Let’s take a look at what happened in November 2021. Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. Top email clients.

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What Are the Insights From the 2021 State of Email?

Litmus

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. The post What Are the Insights From the 2021 State of Email?

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Email Client Market Share in September 2021: Early Data on the Impact of Apple’s Mail Privacy Protection

Litmus

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%. Apple Mail (privacy-impacted): 6.6%. Apple Mail Privacy: 1.5%.

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. What this might mean for email marketers.

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Email Client Market Share in June 2021: How Mail Privacy Protection Raises the Need for Personalization Even More

Litmus

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Let’s see how email client market share changed in June 2021. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general.

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Email Client Market Share in December 2021: Is MPP Adoption Slowing Down?

Litmus

What happened in December 2021? Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Let’s take a closer look.

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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. Thanks for the lessons, 2021. Please, just no more Tiger King.)

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