Remove 2021 Remove Privacy Remove Privacy Protection Remove Stats
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Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases

Litmus

Let’s take a look at what happened in November 2021. Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. Top email clients.

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Is the open rate dead?

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Apple’s Mail Privacy Protection

JangoMail

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

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Email Client Market Share in June 2021: How Mail Privacy Protection Raises the Need for Personalization Even More

Litmus

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Let’s see how email client market share changed in June 2021. So this month, we’re diving straight into data for June and how it compares to April’s email client market share instead.

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Email Client Market Share in September 2021: Early Data on the Impact of Apple’s Mail Privacy Protection

Litmus

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%. Apple Mail (privacy-impacted): 6.6%. Apple Mail Privacy: 1.5%.

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What Are the Insights From the 2021 State of Email?

Litmus

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. The result? The time is now. Burnout is real.

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Email Client Market Share in October 2021: Updates and More

Litmus

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021.