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26 TIkTok Stats to Know in 2020

Hubspot

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101
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17 TikTok stats marketers need to know in 2021

Sprout Social

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. 69% of US teens are on TikTok.

Stats 137
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

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10 Things 2020 Taught Us About Videos (And How to See Success with Video Moving Forward)

Convert

Video took on a new trajectory in 2020. Here’s a look at these and other insights we gathered about video in 2020. In many ways, 2020 was a live streaming year. In March and April of 2020, 34% of all internet users were gaming or social live streamers. The winners in 2020 made content that resonates with viewers.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. On January 22, 2020, Planters announced the death of Mr. Peanut.

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market.

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. in April 2020 as compared to the figures of March 2020. over the same period (April 2020).