TrustRadius Marketing

OCTOBER 23, 2019

Marketing automation software can be called many things…a necessary evil, a means to an end, the thing that keeps you up at night because it accidentally unsubscribed your entire audience. Yet it’s still one of the few pieces of software that modern marketing teams truly can’t live without.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

SendX

JUNE 10, 2020

But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020). Of course, email marketing is working at a top-notch rate. The question is, which tool to employ to send those emails in bulk ?

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

TrustRadius Marketing

JUNE 26, 2019

Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Here are the winners: Oracle Responsys.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. And your product or service may be exactly what they need to solve it. Banner ads?

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Outreach

MAY 16, 2019

So here are the top B2B Sales Challenges in 2019, plus some tips on how to beat any challenge and end the year as MVS (Most Valuable Salesperson). They want to be engaged by B2B vendors in the manner they prefer. As a result, it requires multiple touch points over different channels (email, phone call, social media, events, etc.)

Ideal Customer Profiles 85

Ideal Customer Profiles B2B Sales Marketing Automation Services B2B 85

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). 30-31, 2019. 19-22, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

6sense

MAY 6, 2020

Key tenets of the program included the ability to identify and prioritize target accounts showing purchase intent; engage and connect with buyers through the right channels at the right time, and identify and replicate PTC’s ideal proven pathway to pipeline. To facilitate this transformation, PTC selected 6sense, Drift, and People.ai

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Martech

NOVEMBER 5, 2021

With only 18% of B2B marketers reporting adoption of AI driven personalization according to “The State of Artificial Intelligence in B2B Marketing” (Demand Metric, 2019), Marketo’s initiative is welcomed. . Toggling between the old and new experience can be a love-hate relationship with any platform. Why does it matter?

Marketo 104

Marketo Marketing AI Marketing Automation Services Privacy 104

Engagio

MAY 14, 2019

In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. It’s no surprise that Account Based Marketing was, once again, a popular topic with an entire track dedicated to best practices. Marketing Automation alignment.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. We used these services to discover new companies and to triangulate our categorization.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Valasys

MARCH 25, 2019

On March 21 st 2019, ClickDimensions acquired Sweetspot. This acquisition will enable ClickDimensions, which is the leading marketing automation provider for Microsoft Dynamics 365, to provide robust data intelligence that is built by marketers, for marketers.

Multi-Channel 61

Multi-Channel Acquisitions Adwords Marketing Automation Services 61

Inbox Insight

DECEMBER 10, 2018

We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 billion) by 2019. billion ($2.69 billion ($4.58

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. Step 1: Define and Align Marketing Objectives, Strategies, and Tactics. It’s that time of year again.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Martech Advisor

FEBRUARY 24, 2020

We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. The role of a CMO is multi-dimensional and the best CMOs today are creative, innovative, strategic thinkers with a strong understanding of technology.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

TrustRadius Marketing

DECEMBER 4, 2019

As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Heinz Marketing

OCTOBER 5, 2020

We have a SAS solution that coordinates tactile marketing, direct mail, dimensional mail with your digital marketing efforts. So, we integrate with your CRM or marketing automation platform to have a true multi-channel experience by that coordination, the orchestration of the physical and the digital.

Top of Funnel 130

Top of Funnel CMO Multi-Channel Work Management 130

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? Let’s dive in!

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Valasys

AUGUST 30, 2019

Besides creating & delivering intent-based pieces of content through omnichannel, the marketers can also focus on creating augmented reality inventory experience (as was done by Zara), on Virtual tools (as the virtual make-up tool by L’Oreal Paris) and can also provide web-based AR platforms to the customers (as was done by CoverGirl).

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 billion in 2019 to $6.4 billion in 2019 to $6.4

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Martech

SEPTEMBER 8, 2021

This week, we’re sharing some key data on specific platforms from the report. The main objective of the survey was to find out the kinds of solutions replaced and the reasons marketers swapped them out. Our data showed that organizations replaced a large range of tools, some very central to marketing activities.

Marketing Automation Services 128

Marketing Automation Services Digital Asset Management Enterprise Management Work Management 128

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. The topic of data quality is very broad in marketing analytics but for this discussion around marketing planning, we would like to. It’s about time for 2020 planing.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Word of Mouth Marketing (WOMM) may be inexpensive, but it blossoms only once exemplary products or services are delivered by the brands to their customers.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Pam Didner

JANUARY 1, 2021

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Digital Marketing for Financial Services. Gartner Marketing Symposium | XPO.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Valasys

MAY 29, 2020

As the world is in the grip of a pandemic, there have never been better reasons to use reliable B2B Martech software than the current lockdown period to drive innovation and support B2B business strategy. What is B2B Marketing Software. Gaining Insights About Your Target Audience.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Outgrow

NOVEMBER 20, 2019

6 Demand Generation Tools You Need in 2019. This blog aims to provide a comprehensive list of the best demand generation tools for marketers. Employees advocating your brand and products; sponsoring a big-ticket event in the IT hub; partnering with a related business; or influencer marketing. Got enough leads?

Demand Generation 76

Demand Generation Marketing Automation Services Budget Programs Demand 76

ATAK Interactive

FEBRUARY 7, 2019

Speed to Market (39 percent). Customer Service (35 percent). Multiple platforms often improve workflows within one department, w ut result in organizational inefficiencies, duplicate workflows, ineffective communication and poor customer service across the organization as a whole. What’s the solution?

Enterprise Management 79

Enterprise Management Marketing Automation Services Work Management Marketing Management 79

SendX

SEPTEMBER 8, 2020

Cyber Monday 2019 is upon us! Fast forward to 2019, Cyber Monday is expected to generate $7.8 Everything (well, almost) has been compiled and the top SaaS Cyber Monday Deals of 2019 have been chosen! Cyber Monday 2019 SaaS Deals? Whatagraph is an automated reporting platform for digital agencies and marketing teams.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Martech Advisor

NOVEMBER 8, 2019

Content automation is defined as a digital marketing technique that predefines workflows to reduce human effort for certain marketing tasks. Content marketing automation can be applied to activities such as email marketing, content curation, proofreading, social media sharing, etc.

Marketing Automation Services 56

Marketing Automation Services Automation Enterprise Management Work Management 56

SendinBlue

JULY 7, 2021

Rocket Conseil , a Paris-based web agency and official Sendinblue Expert Partner, has been helping La Fine Fleur boost ROI through omnichannel marketing since the launch of their e-shop in September 2019. In this article, get the inside scoop on how they set up Sendinblue automation workflows for best results.

Case Studies 52

Case Studies Case Study Marketing Automation Services Marketing Automation 52

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. There are many versions of offerings, definitions, and vendor approaches.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56