Digilant

JUNE 27, 2023

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. Naturally, as more people watch, reactions, interactions, and fanfare across all forms of media will also increase, providing even more opportunities for brands to interact with fans outside the 90 minutes of play. million U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. Naturally, as more people watch, reactions, interactions, and fanfare across all forms of media will also increase, providing even more opportunities for brands to interact with fans outside the 90 minutes of play. million U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

Top of Funnel 112

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 112

DemandBase

MARCH 23, 2020

I won’t add to the public scolding of specific brands, but unless you are selling hospital masks or ventilators, no one wants to hear that “now is a great time to buy XYZ!”. Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals?

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Aberdeen

FEBRUARY 1, 2019

Lewis Gersh, CEO of PebblePost, suggests that brands double down on their efforts and couple their digital marketing with traditional tactics such as sending direct mail informed by verified intent data. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

Lewis Gersh, CEO of PebblePost, suggests that brands double down on their efforts and couple their digital marketing with traditional tactics such as sending direct mail informed by verified intent data. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

NetLine

OCTOBER 30, 2023

Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” in 2022 and 55% since 2019. . “The ghost in your revenue machine? Misalignment between sales and marketing. In fact, they’re insatiable.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. Did we mention that Webinar registrations are a high-intent signal? First, let’s talk about the B2B consumption “big picture.” That’s wild.

Demand 52

Demand B2B Webinar Metrics Intent 52

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer. About Netline.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. This Marketing Daily column explores B2B marketing spend projections for 2019. B2B Marketing Budget Boost.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Valasys

AUGUST 30, 2019

This is a major big factor that separates them from the millennials & therefore, the brands also need to be more innovative if they want to attract the Gen Z. This can be a big hint for the B2B marketers using affiliate marketing & other omnichannel strategies based on the intent signaling of the prospects.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). Connect with your brand elsewhere?

Paid Search Agency 80

Paid Search Agency Ads Campaigns Cable 80

Aberdeen

MARCH 8, 2019

This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Content4Demand

MAY 21, 2020

During her session , Cheri Keith, Head of Strategy for ON24, highlighted ways to ease into a digital-only environment: Personalize communications for specific accounts; Keep branding consistent to avoid confusion; and Make the presentation/webinar/session available on-demand. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Valasys

MARCH 14, 2019

On March 12 th 2019, True Influence® announced the launch of AppointmentBase™. As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

Terminus

APRIL 3, 2019

When companies are surging on more than one of these topics, and certainly on several of these topics at the same time, it is a very strong indicator of intent. Second, acting on that signal quickly. Our most successful customers use intent signals to automatically trigger actions in platforms like Terminus.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Terminus

JANUARY 29, 2020

Townsend Security uses Terminus to get greater visibility into their total addressable market (TAM) , determine their ideal customer profile, establish deeper relationships with their partners, and build brand awareness to audiences that traditional methods had been missing. .

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Valasys

JUNE 24, 2019

Marching forward from the conventional social strategies, SoLoMo marketing empowers brands to leverage omnichannel marketing so as to derive insights from marketing strategies in real-time. Optimizing customer experience is an indispensable pre-requisite in order to optimize the revenue of the B2B brand. Social Marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Outbrain

AUGUST 21, 2019

Here’s how content marketing brings results in the B2B arena: Building a respectable online presence and brand identity. Influencer marketing is a powerful way to reach large, relevant audiences by positioning the influencer as an advocate of your B2B brand. 6) Account-Based Marketing. 9) Video-based Marketing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

SalesIntel

JUNE 23, 2023

In February 2019, DiscoverOrg decided to acquire ZoomInfo. A few months later, it merged the two existing brands to create one platform: ZoomInfo Powered by DiscoverOrg, following the “per credit” pricing model. This data behemoth led to several problems, especially predatory pricing. So what does this look like?

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

DotDigital

APRIL 30, 2021

So this means that more brands are vying for that same share of mind and share of wallet. We’re spending more time looking at content from the brands we love (according to Yotpo 31% of consumers now claim to be loyal to 6-10 brands versus 26% in 2019), but this doesn’t always translate into a readiness to buy. .

Intent 94

Intent Ideal Customer Profiles Intent Signal SMS 94

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Martech Advisor

AUGUST 28, 2019

Thoughts from the first half of the 2019 CRM Conference Season: Will AI Lead to AE – Artificial Empathy? I’ve been going to CRM industry events for most of the past two decades, and I can’t remember a busier spring conference season than what we saw this year (2019). BRENT LEARY. Although since the No.1

Marketing AI 88

Marketing AI CRM Marketing Management Conference 88

Inbox Insight

MAY 7, 2019

Recommended read: For key insight into the factors driving many priorities, check out our IFP survey report findings: State of Marketing Report 2019. State of HR Report 2019. State of IT Report 2019. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.). Action Point: Info Needs.

Buyer Personas 84

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 84

Valasys

AUGUST 9, 2019

Organic searches, along with direct landing of the prospects on the home page or specific landing pages of a website, are key indicators of how strong the brand equity of an enterprise is & how easily can it be discovered by the audiences – local ones in particular.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Inbox Insight

JANUARY 29, 2019

3 Tactical Take-Aways; How the Strongest Brands are Turning this Knowledge into the Best B2B Marketing Tactics. Digital body language, intent signals and content consumption patterns are just a few performance related data points we can use to accelerate our audience understanding. Marketing Tactic #1: Data-driven targeting.

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

6sense

DECEMBER 10, 2021

Our proprietary intent network is more granular and allows unlimited branded or generic keywords vs. just categories. Also Read: Prediction Series 2019: Interview with Latane Conant, CMO, 6sense. Our Account ID graph has been tested numerous times to be upward of 50% better than our nearest competitor. About Latane.

CMO 62

CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

Valasys

JULY 2, 2019

Helps Establish Brand Equity: The Knowledge Graph launched by Google assimilates data from Wikipedia, Wikidata & CIA World Facebook which not only allows the storage of data in form of sidebars but also equips the audiences to find the latest professional information about the companies in the first go. & contact discovery services.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Terminus

JULY 17, 2019

More specifically, marketers can employ ‘ intent monitoring ‘ which observes trends in this content consumption over time, amongst a group of web users. When there are spikes in frequency or intensity of these trends, Intent signals will correlate that to increased intent. The post What Is Buyer Intent Data?

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

Engagio

JUNE 2, 2020

This can tarnish your brand reputation beyond recovery. You must take into consideration an account’s entire research journey from top-of-funnel research and intent signals, all the way down to bottom-of-funnel engagement data, and even through to post-sale opportunities. You can’t ignore the elephant in the room.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

This can tarnish your brand reputation beyond recovery. You must take into consideration an account’s entire research journey from top-of-funnel research and intent signals, all the way down to bottom-of-funnel engagement data, and even through to post-sale opportunities. You can’t ignore the elephant in the room.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52