SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Fast forward to 2018, Cyber Monday is expected to generate $7.8

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

chiefmartech

DECEMBER 4, 2017

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me. Google Analytics 360 was adopted for marketing operations and analytics by more of the companies TBR surveyed than competitive products from SAP, Adobe, Oracle, IBM, and SAS.

Enterprise Management 79

Enterprise Management Verticals Amazon Work Management 79

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! As a team manager or executive, it can be difficult to justify this expense.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ATAK Interactive

OCTOBER 24, 2019

With the right eCommerce software in place, delivering an omnichannel B2B eCommerce experience is quite straightforward. For those considering Magento against any other eCommerce software as their next platform, there are some important decisions to be made. SaaS (Software as a Service). CaaS (Commerce as a Service).

Enterprise Management 78

Enterprise Management Work Management Marketing Automation Services CMS Development 78

ClickZ

OCTOBER 23, 2019

Many marketers know well the frustrations of coordinating the creative process — reviews and approvals can drag on, key feedback can get lost in lengthy email chains, and creative flow can be interrupted by too many stakeholders. Hightail works with clients including Patagonia, Jimmy Kimmel Live, the NFL Network, and Whole Foods Market.

Digital Asset Management 58

Digital Asset Management Enterprise Management Work Management Marketing Management 58

Contently

DECEMBER 12, 2018

The lower-level managers running the day-to-day of the program knew it was insane, but their hands were tied. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back. And content is a big driver of business.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

ATAK Interactive

OCTOBER 24, 2019

With the right eCommerce software in place, delivering an omnichannel B2B eCommerce experience is quite straightforward. For those considering Magento against any other eCommerce software as their next platform, there are some important decisions to be made. SaaS (Software as a Service). CaaS (Commerce as a Service).

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

ATAK Interactive

OCTOBER 24, 2019

With the right eCommerce software in place, delivering an omnichannel B2B eCommerce experience is quite straightforward. For those considering Magento against any other eCommerce software as their next platform, there are some important decisions to be made. SaaS (Software as a Service). CaaS (Commerce as a Service).

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convert

JULY 7, 2021

We focus on the service of using them and can make them work. We’re considering other tools, but for the volume and complexity of our tests, Google Optimize is able to service our needs. Do they serve Enterprise? Do they serve Enterprise? Do they serve Enterprise? We use them all above… some more than others.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

RebelMouse

SEPTEMBER 18, 2018

algorithm update rocked the digital publishing ecosystem at the beginning of 2018. Seven months after the algorithm change, data from social management platform. 2018 has proven that it's vital to. enterprise CMS , and a creative agency offering content strategy services from leading traffic experts across the industry.

Facebook 55

Facebook CMS Development Enterprise Management Work Management 55

Martech Advisor

NOVEMBER 15, 2019

Sales enablement is also a subset of sales tech which has become increasingly popular as we recognize the power of content as a tool in B2B marketing and sales; and as get better at leveraging technology to help with buyer engagement through their journey. How to manage, develop skills & reinforce. How to engage & when.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

DivvyHQ

APRIL 20, 2018

We try not to talk about our content marketing software much on our blog, but sometimes a big, new feature release is worthy of some public attention. WordPress is the world’s most popular content management system. As of 2018, 30% of the world’s websites are built on WordPress. market share.

Enterprise Management 40

Enterprise Management Marketing Management Stats Paid Search Agency 40

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

RebelMouse

MAY 30, 2018

Since the early days of social, the relationship between publishers and readers has blurred and warped into what's now the state of digital publishing in 2018. That's why we've created a workflow for our publishing solution that nurtures a community of creators. Stay on Top of Stats. Content creation has never been static.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

SnapApp

OCTOBER 31, 2017

The use of interactive content is at its best when it's a part of a larger marketing strategy , not just a one-off, shiny object that lives on its own. As a marketing team, one of our key goals is to drive interest and engagement with our content at the top of the funnel. What factors are most important when evaluating a solution? .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

RebelMouse

FEBRUARY 1, 2019

Every Chief Technology Officer (CTO) we talk to that is working on a traditional or custom content management system (CMS) deals with the same problems: A dwindling budget, a huge backlog, and an ambitious roadmap that is vital to not just the company's success, but its very livelihood. Our solution is full-stack and extremely powerful.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Work Management 40

RebelMouse

FEBRUARY 1, 2019

Every Chief Technology Officer (CTO) we talk to that is working on a traditional or custom content management system (CMS) deals with the same problems: A dwindling budget, a huge backlog, and an ambitious roadmap that is vital to not just the company's success, but its very livelihood. Our solution is full-stack and extremely powerful.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Work Management 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

AUGUST 29, 2018

The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. While mobile is, at face value, a distribution channel or a campaign tactic, we as digital marketers should think of it as so much more.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

RebelMouse

MAY 30, 2018

Statistics: The post dashboard is home to in-depth stats at a community level, including the number of pageviews for each post and overall. There's also the ability to review which community members haven't been active recently. If a community member shows up as inactive, publishers can quickly and easily reach out directly to re-engage them.

Communities 49

Communities Custom Publishing CMS Development Statistics 49

EveryoneSocial

MARCH 12, 2019

We’ll cover some general social media stats, data about specific social platforms, and statistics related to employees on social media. Additionally, there are hundreds, if not thousands of stats related to social media. 67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds. (

Statistics 102

Statistics Social Media Paid Search Agency Enterprise Management 102

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

RebelMouse

OCTOBER 23, 2018

Sometimes 2018 has felt like a broken record. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close. Instagram: While this year has been rocky for Facebook, 2018 has definitely been the year of Instagram. algorithm change.

CMS Development 56

CMS Development Enterprise Management Emarketing Content 56

Convert

AUGUST 18, 2021

Maybe it’s your first tool or maybe you’re in the market for a new one, but the key point is this: You’re looking to get a tool that will serve your needs NOW, while also being able to grow with your needs and experimentation goals as they change over time so you won’t need to upgrade for a while after this. Alex Birkett, BeOmniscient.

Privacy 95

Privacy A/B testing Pricing Price 95

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. Our marketing was immature ,” Will says. It's critical.

Paid Content 107

Paid Content Webinar Metrics Brand Identity Branding 107

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Planning 102

Planning Content Marketing Enterprise Management Work Management 102

Single Grain

JUNE 26, 2020

So what do marketers do? Bullet points: When you have a lot of data — stats, facts, ideas, examples — packed into one paragraph, it makes it easier to read when you list them with bullet points (like this one!). Along the same lines, Optimize by Google Analytics also assists marketers in maximizing engagement and conversions.

Traffic 145

Traffic Paid Content SEO Organization 145