Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. For the first time in 2018, programmatic DOOH overtook mainstream OOH. By 2019, eMarketer predicts that U.S. And in the age of mobile-first advertising , far more on-trend. . The duopoly.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com.

Planning 65

Planning Emarketing Amazon Transparency 65

Bannerflow

MARCH 8, 2019

Brands such as Innocent and Mercedes Benz have been leading the way, with innovative campaigns that leverage real-time data. And with the integration of DOOH into many premium creative management platforms (CMP), we expect a more unified digital strategy that for many brands, ones that include display ads to DOOH in the coming year.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Hubspot

APRIL 21, 2020

Brands can now pick a platform with an audience that matches their own and leverage it for even more in-depth campaigns. The growing trend of using mobile messaging apps for marketing makes sense. Over 56% of global messaging app users say they've messaged brands to get more information in all stages of the buyer's journey.

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. For the first time in 2018, programmatic DOOH overtook mainstream OOH. By 2019, eMarketer predicts that U.S. And in the age of mobile-first advertising , far more on-trend. . The duopoly.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Additionally, responses included direct revenue (55%), brand awareness (48%), leads generated or converted (47%) and customer acquisition (44%).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ). eMarketer ). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

Choozle

JANUARY 17, 2019

In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. transact programmatically.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. As of October 2018, it had a little over 2 billion active users. during 2018, reaching $7.85 88% of social advertisers use Twitter.

Social Media 58

Social Media Social Marketing Trends Media 58

Martech Advisor

DECEMBER 26, 2019

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. Specifically, ad requests in Egypt grew 130 percent in Q3 2019 compared to Q3 2018. All signs indicate that this growth in Japan is not a mere blip.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. eMarketer ). In a 2018 study based in the U.K. billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. That’s double its 2018 value.”. The aim is to provide “multiple dimensions” with AVOD and other ad formats, such as mobile, video, brand integrations, digital-out-of-home (DOOH), audio, and immersive XR (extended reality, including AR and VR). Growing viewership.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Advertisements Advertising 103

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). Nearly 3 in 5 fashion and beauty brands use influencers in their social marketing efforts. Nearly two-thirds of brands publish their video content on YouTube. A full 90 percent of YouTube users say they have discovered new products or brands through YouTube. Jumpshot ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. How Live Streaming Benefits Brands. Go-Global ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Albert

AUGUST 24, 2018

How Agencies, Publishers, and Brands Are All Working to Break Down Programmatic Silos. The Times is only one of the many publishers , agencies, and brands who have begun to recognize programmatic as the de facto channel for the buying and selling of ad inventory. Buzzfeed is another notable example of this trend. by Noa Segall.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 66

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. billion in ad revenues in 2018 — firmly placing it in the No.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Martech Advisor

MARCH 6, 2020

The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. According to Deloitte Digital, the proportion of US consumers who watch short-form video (5 minutes or less) grew to 74% in 2018, with 84% of GenZ and 81% of Millennials watching this content.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Parse.ly

JANUARY 22, 2019

A whole crop of brand publishers—admittedly free from the constraints of CPMs and programmatic ad-tech headaches (often with ex-journalists at the helm)—find ways to focus on building impressive audiences who contribute to revenue, without subscriptions. It pains me that this advice still needs to be shared but even in 2018.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Porch Group Media

NOVEMBER 12, 2020

These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. Whether or not these trends revert back to some type of pre-Covid behaviors remains to be seen. According to Emarketer, 90.4% GlobalWebIndex, 2018).

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Martech Advisor

FEBRUARY 3, 2020

According to eMarketer’s first-ever report on the topic , U.S. eMarketer attributes the growing spend in this category to a few important factors: Better ad technology. eMarketer attributes the growing spend in this category to a few important factors: Better ad technology. Learn More: 5 In-App Spending Trends to Watch.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

Content Standard

JULY 16, 2018

politics, content from Wal-Mart touting how it is creating American jobs, content from brands celebrating Pride Month (despite celebrating Pride themselves ), and even, laughably, an ad for Bush’s Baked Beans (seems like “Bush” is a trigger). People Don’t Have the Power—Facebook Does. percent of Internet users.

Paid Search Agency 41

Paid Search Agency Ads Effectiveness Brand Identity 41

Bluetext

NOVEMBER 27, 2018

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. This will mostly be fine with many brands, as transparency into the media purchasing process becomes more of an issue.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 Businesses are looking for creative ways to inform their followers of their products and team culture while also creating overarching brand awareness. In a February 2018 survey by influencer marketing agency Activate, 88.9 Click “Next.”. percent of U.S.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. The trend is only expected to climb this year as brands spend more on digital. Emarketer estimated that the ad spending on social video in the US increased by 38.1%

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. That’s an incredible number of people streaming content—including your brand’s content. And, eMarketer says digital video will grow by double digits through 2020 going forward. million people.

Social Media 49

Social Media Trends Media Broadcasting 49

Digilant

JULY 30, 2019

“Digital channels are much more important to driving physical channels than the e-commerce transactions themselves…[it’s] starting to affect the way companies think about the role of digital in driving their whole brand.” – Steve Dennis, President, SageBerry Consulting. For e-commerce brands, this means two things.

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Search ads can increase businesses brand awareness by up to 80 percent. (

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). eMarketer). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

APRIL 22, 2021

Social is also a vital channel when it comes to interacting with brands and researching new products and services. Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. As of October 2018, it had a little over 2 billion active users.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Learn how Bluetext can help you make the most of the top marketing trends for 2019.

Buy 35

Buy Banner Ads Media Emarketing 35

Digilant

JULY 30, 2019

“Digital channels are much more important to driving physical channels than the e-commerce transactions themselves…[it’s] starting to affect the way companies think about the role of digital in driving their whole brand.” – Steve Dennis, President, SageBerry Consulting. For e-commerce brands, this means two things.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

“Digital channels are much more important to driving physical channels than the e-commerce transactions themselves…[it’s] starting to affect the way companies think about the role of digital in driving their whole brand.” – Steve Dennis, President, SageBerry Consulting. For e-commerce brands, this means two things.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

readwrite

APRIL 25, 2018

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Image Source: eMarketer. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. Digital Ad Spending Worldwide. But then what?

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Content Standard

OCTOBER 9, 2018

Industry observers indicate that brands will soon conceive of content marketing as just marketing, dropping the word “content” altogether and adopting a content-centric marketing model. Passionate customers know your brand well and can tell compelling, authentic stories that drive impressive results.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

Biznology

JUNE 19, 2014

Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs. By 2018, global mobile ad spending is projected to reach $94.91

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. billion—and is predicted to reach $6 billion by 2018, according to eMarketers. So how do you keep up with the times? What’s next?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48