Stevens & Tate

JANUARY 1, 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. The Return Of Trust In Media.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Martech Advisor

JANUARY 31, 2020

MediaRadar B2B Digital Advertising Report. MediaRadar published its analysis of 2019’s top digital advertising trends. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%. Mobile commerce grew substantially in 2019.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Outbrain

DECEMBER 23, 2019

At the dawn of 2020, there’s a whole lot to love about video advertising. By 2018, 85% of US internet users were watching video on all their devices. Video is so entrenched in our daily lives, it is fascinating to take note of the new technologies, tools, and trends that are cropping up and creeping in.

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Stevens & Tate

JULY 1, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day.

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Advertising Agencies Trends Paid Search Agency Planning 40

Unbounce

JANUARY 13, 2022

7 Marketing Trends You Gotta Know About For Your 2022 Strategy. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. For example, a jaw-dropping 2018 study showed that 29.5%

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

KEO Marketing

OCTOBER 23, 2017

By keeping pace with trends, you can fine-tune your content marketing program to deliver the best results. The following ten trends illustrate where content marketing is going for the rest of this year and into 2018. Because you cannot afford to create content few targets will see, the trend is less content and more promotion.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Martech Advisor

OCTOBER 22, 2019

The mobile in-app advertising space has come a long way over the past couple of years. The mobile in-app advertising space has come a long way over the past couple of years. Of course, mobile usage has been on the rise for years, while at the same time, TV viewership has witnessed a notable decline.

Mobile Advertising 46

Mobile Advertising Paid Search Agency Advertising Agencies Transparency 46

Martech Advisor

OCTOBER 24, 2019

National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there has been a growing demand for more personalized advertising.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

KoMarketing Associates

MAY 28, 2015

As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Martech Advisor

DECEMBER 23, 2019

Personalization trends to remember, and examples from Swisscom and GAP. AI can also assist in programmatic advertising by matching ad space to the right content. Learn More: The Future of AI in OOH Advertising - Personalization. Sharing personalized mobile content based on real-time events.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

Martech Advisor

OCTOBER 15, 2019

What’s going to give companies the edge on their holiday advertising efforts this year? In 2018, 15% of organizations were using AI, but 31% said they were likely to begin using it within the next year. Here’s how: Customize Ads for Mobile, Shopper Preferences. Artificial intelligence (AI). Acquire New Customers.

Marketing AI 61

Marketing AI Purchase Paid Search Agency Mobile Advertising 61

Martech Advisor

FEBRUARY 21, 2020

The decline of third-party cookies has been common knowledge for publishers, agencies, AdTech companies, and advertisers for many years now. How Are Third-Party Cookies Used for Display and Native Advertising? The Slow Decline of Third-Party Cookies in Programmatic Advertising. But it isn’t.

Display 91

Display Advertising Agencies Advertisements Advertising 91

Choozle

DECEMBER 10, 2018

Programmatic advertising offers an vast array of options for marketers and advertisers to get their digital campaigns in front of exactly who they want when they want, and where they want. Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed service.

Marketing Management 40

Marketing Management Advertising Agencies Service Advertisements 40

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. Google first started beta testing responsive search ads in May 2018, and plans to have the feature available to all advertisers within the next few months. Search is getting smarter.

Work Management 66

Work Management Marketing AI Paid Search Agency Google 66

RebelMouse

JUNE 7, 2018

The much-anticipated internet trends report by Mary Meeker made. More than half of those hours were spent on mobile. Platforms like Instagram and Snapchat lend themselves to mobile experiences that are easy to digest for creators and followers alike. We're also a group of traffic junkies that operate as a creative agency.

Facebook 61

Facebook CMS Development Advertising Agencies Paid Search Agency 61

Outbrain

SEPTEMBER 5, 2019

Content marketers are increasingly turning to native advertising , which is a form of paid content that is inherently non-disruptive. Outbrain spoke with seven experts to learn what they see as the key trends and best practices in native advertising for 2018. Keep reading to learn what they consider top priorities.

Paid Content 36

Paid Content Advertising Agencies Advertisements Advertising 36

Valasys

OCTOBER 5, 2018

In answer to this problem, on September 26 th , 2018, Oracle announced a series of updates to Oracle Eloqua which will help marketers, efficiently and easily; communicate with their prospects and customers. Eloqua is responsible for sending marketing advertisements to mobile devices, email, video, and search results pages.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Martech Advisor

DECEMBER 18, 2019

Mobile Website Traffic Will Rise By 8%. And they’ll bring their mobile-first technology preferences along with them. In 2019, 42% of visits to government websites were mobile. The fact is, all public sector campaigns and programs must have mobile-first thinking built into the strategy. In the U.K.,

Marketing Budget 57

Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In this article, we explain and define what you need to know regarding programmatic advertising through the following chapters: The definition of programmatic advertising.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Tomorrow People

NOVEMBER 7, 2017

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. billion unique mobile users. content marketing.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. Mobile is for media. More video, more images, more voice, more mobile. HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future. What could you do with an additional $1,000? Get face to face.

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readwrite

APRIL 25, 2018

These trends present a challenge to brands and agencies. Looking back at the transformation from radio to television, from the internet to mobile, from dot-coms to social media — and now from TV to OTT services — there’s clear evidence that industry evolution can prove to be exactly what a brand needs to take it to the next level.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Webbiquity

JANUARY 19, 2016

billion by 2018. billion use social networks from a mobile device. billion by 2018. Mary Meeker’s Internet Trends ). 21 Social Media Marketing and Advertising Stats and Facts. Social media advertising revenue will reach $9.8 22% of social media marketing activities are performed by outside agencies. (

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. On these platforms, video revenue share in 2018 made up 55%, 28.9% eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Outbrain

FEBRUARY 6, 2019

Conference link: Mobile World Congress. Billed as the largest mobile event in the world, MWC is a not-to-be-missed opportunity for affiliate marketers to get up to date with technologies and developments in the mobile space. When: 25-28 February. Where: Barcelona. Rates: From €799. 2 TES Affiliate Conference. Rates: From €349.

Conference 40

Conference Advertising Agencies Mobile Advertising Paid Search Agency 40

Outbrain

MAY 3, 2019

Programmatic buying, simply stated, is the automated process of buying and selling advertising achieved through a variety of platforms and exchanges that enable brands and agencies (“demand”) to purchase ad inventory from publishers and content providers (“supply”) in real time. Programmatic Video + Connected TV.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Emarketing Mobile Advertising 26

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. There are 7 million advertisers on Facebook. The potential reach of advertising for Facebook is 1.9

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Paid Search Agency Facebook Trends Ads 122

Kaon

JANUARY 31, 2019

The accolade rounded out a strong year for the company, which saw double-digit increases in revenue and customer growth in 2018. Kaon closed its best-performing year in 2018 with double-digit revenue and new customer growth. Advertisements. Schedule a demo and experience this award-winning solution!

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Outbrain

JULY 12, 2018

Back to school data insights: Bucking the trend? Prepping for this online shopping boom, we did a deep-dive into Outbrain’s enormous native advertising network to check out the online traffic and trends during back to school 2018. Peak ‘back to school’: From 9 to 5. Back to school = Middle-age concerns.

CTR 35

CTR Mobile Advertising Keywords Demographics 35

ClearVoice

MARCH 8, 2022

This trend is terrific for the industry. She joined the Salesforce corporation in 2018 from Twentieth Century Fox, where she was EVP of Technology & Creative Strategy. Making her appearance on many lists focused on women in advertising, Kay has also regularly contributed to trade press publications including Adage and Campaign UK.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

LiveRamp

APRIL 9, 2019

I was hired to build the digital team, which oversees website and advertising analytics and activation and audience segmentation for thetruth.com and I do so across marketing, experiential, and advocacy-related programs. I work closely with our media agency, web development partner, and internal stakeholders across departments.

Work Management 40

Work Management Marketing Management Advertising Agencies Campaigns 40

Brandpoint

JUNE 7, 2018

Date: June 13-14, 2018. Date: July 9-11, 2018. Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Date: June 12-13, 2018. This year featured more in-depth sessions and workshops on digital trends.

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Conference Enterprise Management Work Management Marketing Management 132

Digilant

OCTOBER 9, 2018

On Wednesday, October 3rd I attended Digilant’s gathering of digital marketers at Boulevard Brewery in Kansas City for a lunch panel around the topic of “Defining the Impact of Programmatic Advertising Buzzwords.”. – Carrie Gill , Digital Media Supervisor at InTouch Solutions.

Paid Search Agency 40

Paid Search Agency Advertising Agencies CMS Development Marketing Budget 40

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. 4 Amazon Ads Trends You Can’t Ignore in 2020. And that’s powerful.

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Amazon Cost Per Click Paid Search Agency Trends 90