Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel.

Account Based Marketing 40

Account Based Marketing ABM ROI Multi-Channel 40

Madison Logic

MARCH 31, 2021

ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel. Journey Acceleration Measurement by Madison Logic provides enhanced reporting of multi-channel digital ABM engagement, giving sales and marketing detailed insights across all stages of the buyer’s journey.

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Madison Logic

AUGUST 15, 2022

Company’s seventh appearance on annual list further validates the ABM platform leader’s impressive retention and revenue growth. NEW YORK, NY — Aug 16, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced it was ranked No. Madison Logic Named on Inc.

Account Based Marketing 52

Account Based Marketing Multi-Channel Paid Search Agency Peer-to-peer 52

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. Naturally, this begs the question: What would this landscape look like if the companies were represented as a combined entity for this ABM Platform evaluation?

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Adobe Experience Cloud Blog

JUNE 24, 2019

To make your reps as productive as possible, you want them focused on building relationships with high-value accounts…not dialing for dollars. That’s what account-based marketing (ABM) is all about—helping companies to target prospects with the highest propensity to buy. between 2017 and 2018. Literally.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Schubert B2B

FEBRUARY 16, 2018

Integrated Marketing – marketing that work in concert to optimize the communication of a consistent message of the company’s brand. Account-based Marketing – a collaborative strategy that engages sales, marketing, subject matter experts and key executives.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

6sense

JUNE 14, 2018

Imagine a world where your marketing technology stack consisted of one integrated ABM platform, from uncovering in-market accounts all the way to orchestrating multi-channel, multi-persona account plays. So, what exactly is a consolidated ABM platform? Goodbye, Point Solutions.

Account Based Marketing 48

Account Based Marketing ABM Multi-Channel Verticals 48

SmartBug Media

APRIL 17, 2020

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Formerly ToutApp, Sales Connect became a Marketo offering in 2018. Account-Based Marketing.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

The Mx Group

FEBRUARY 27, 2018

And, it’s especially relevant in the world of account-based marketing , where breaking through with top prospects is critical. From on-demand options that fit seamlessly into multi-channel journeys to dimensional direct mail that breaks down attention barriers, B2BMX was bullish on direct mail. ABM is on fire!

Account Based Marketing 48

Account Based Marketing ABM Multi-Channel Interactive Marketing 48

Marketing Insider Group

AUGUST 30, 2019

One of the most common questions marketing leaders get asked is, “How much should I be spending on marketing?” Informed by hundreds of marketing executives, the Sagefrog report found that the magic number for 2019 is 10% or more of a yearly budget. Consider Account-Based Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Valasys

MARCH 14, 2019

According to the Marketing Data and Analytics Survey 2018 conducted by Gartner, 81% of marketers expect that the majority of their decisions will be data-driven by 2020. These behavioral insights in Marketo enable marketers to gain a powerful way to accelerate and scale personalized and account-based marketing (ABM) strategies.

Marketo 49

Marketo Account Based Marketing Webcast Paid Search Agency 49

PureB2B

MAY 30, 2022

In 2018, global IP traffic from cloud data centers hit 10.6 bytes, if you prefer… The big data market size keeps growing. RSM, a professional services company, recently carried out a study which revealed that nearly 12,000 software development businesses were registered in 2018 alone. zettabytes according to ?Statista?.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Terminus

JANUARY 3, 2018

To this end, we launched our account-based advertising product in 2015 and started building #FlipMyFunnel , a thriving community around the practice of account-based marketing (ABM). We’ve witnessed this first-hand as we conducted our own account-based marketing transformation internally.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Heinz Marketing

MARCH 17, 2023

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. That’s why I think it’s so important to promote your podcasts through other channels, because the app/platform spaces are highly competitive.

Ideal Customer Profiles 103

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 103

DealSignal

MAY 3, 2018

.” They lack complete, accurate, contact and account details for their target buyers. They lack the ability to drive conversions because their data isn’t relevant, and they can’t track multi-channel marketing and sales campaigns effectively. Without knowing your TAM, you cannot scope an ABM program effectively.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Vidyard

MARCH 23, 2021

Are you publishing on channels where prospects are and are likely to watch? The optimal length for videos varies based on type, channel, and topic. If your team practices account-based marketing (ABM), are videos influencing deals and helping engage the whole buying committee?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SocialPilot

FEBRUARY 9, 2024

Bruce’s posts will give you new insights into the world of video marketing to beat the competition. From account-based marketing, chatbots videos to new product explainer clips, he will convince you to form a new marketing strategy with video at its forefront. Why should you follow him? Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Martech Advisor

OCTOBER 23, 2019

Maropost is a Toronto-based marketing automation start-up that provides unified customer engagement solutions for brands and retailers in the B2C space. The tool offers advanced features such as multi-channel customer engagement, machine learning and AI-powered recommendation machines, and e-commerce optimization platform.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. How to define social media KPIs is a question on the mind of every marketer today.

Social Media 49

Social Media Media Youtube Multi-Channel 49

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technologies you can use to execute effectively.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Engagio

JULY 30, 2018

A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM. Now, I’m pleased to unveil the all new ABM Market Map , updated with everything we’ve learned in the last few years! With few exceptions, you can’t do ABM without them.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100

Marketing Insider Group

AUGUST 30, 2019

One of the most common questions marketing leaders get asked is, “How much should I be spending on marketing?” Informed by hundreds of marketing executives, the Sagefrog report found that the magic number for 2019 is 10% or more of a yearly budget. Consider Account-Based Marketing.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. It enables the readiness for Omnichannel selling : .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

KoMarketing Associates

NOVEMBER 21, 2017

It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year. Multi-Channel Approach.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

SnapApp

DECEMBER 12, 2017

It’s not just AI driving the growth and adoption of marketing automation, either. Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . We reached out to 30 B2B marketing executives and asked the following question: . . Now, let's jump into the responses. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Campaign channels.

Marketo 116

Marketo Marketing Automation Services Enterprise Management Marketing Management 116

6sense

DECEMBER 10, 2021

We had a case study breakout session at the Gartner Sales & Marketing event to discuss the importance of Artificial Intelligence for executing ABM at scale, and ultimately competing and winning in the age of B2B buying, which requires a much more data-driven approach to Sales and Marketing. faster cycle times.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Act-On

FEBRUARY 26, 2024

What is Account-Based Advertising? Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. What is Affiliate Marketing? What is Attribution in Marketing?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

chiefmartech

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Each one has shared a narrative about how they conceptualize their stack, but also how they see it aligned with their multi-channel, go-to-market strategy. Bravo, Sargento. martech stack.

DemandBase 111

DemandBase Marketing Management Multi-Channel Communities 111

Inbox Insight

JANUARY 29, 2019

B2B buyers have taken their search online – 70% of the decision-making process is made up of researching digital content and utilizing social channels like LinkedIn to get access to key information ( Ryan Erskine, Forbes ). 3 Tactical Take-Aways; How the Strongest Brands are Turning this Knowledge into the Best B2B Marketing Tactics.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. MRP Prelytix is an enterprise-class predictive ABM platform.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 109

Full Circle Insights

FEBRUARY 28, 2021

Four Dashboards to Make Marketing Measurement Easy. Lead to Account Matching Buyer’s Guide. Six Steps to Start Small with ABM. Performance-Driven Marketer’s Guide to Annual Planning. Top 5 Reports Sales Wants From Marketing. ABM Success Metrics. Top 5 Reports Your CEO Wants From Marketing.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Full Circle Insights

JULY 8, 2022

Many B2B marketers have successfully used funnel metrics to improve the performance of campaigns when targeting individuals as prospective customers. . Funnel metrics can also help B2B marketers who use an account-based marketing strategy. Is volume trending up or down?

Account Based Marketing 52

Account Based Marketing Sales Management Marketing Attribution Lead Ranking 52

Adobe Experience Cloud Blog

MARCH 25, 2019

But while we may better understand marketing attribution , the technology, processes, and skill sets around it aren’t always so clear. In fact, only 25% of marketers are doing multi-touch attribution, according to the 2018 State of Pipeline Marketing Report. And nearly 30% aren’t using an attribution model at all.

Marketing Attribution 133

Marketing Attribution Multi-Touch Attribution Lead Ranking Allocation 133

Heinz Marketing

AUGUST 20, 2018

Matt: So to start off with, I know we didn’t talk about this before, but do you have a prediction for Fighting Irish football here in the 2018 season? We do things like ABM and we think about going deep on our buyer personas and we’ve got to build out things like product marketing. And so, you’re right.

Top of Funnel 42

Top of Funnel Enterprise Management Work Management Paid Search Agency 42