ClickZ

AUGUST 12, 2019

In 2018, poor customer service reportedly cost US companies $75 billion , up from $62 billion in 2016. Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. experiences. . Image source: Calabrio.

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

chiefmartech

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. Make That 268. Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. Without further ado, they are: As you see, marketing technology expenses for 2016 are estimated at $82.3

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

6sense

JULY 21, 2016

As Brocade CMO Christine Heckart noted, “Content is king, data is queen and timing holds the court together.” Once marketers use data to inform their content and marketing strategy, then they can begin to reach prospects in a meaningful and lasting way and create true momentum. .” – Christine Heckart, Brocade CMO. “A

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48

Leadspace

JANUARY 4, 2017

As most of you know, I had a big change in 2016. The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. What DO they trust?

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

ANNUITAS

AUGUST 20, 2015

In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future. The CMO then started pointing out more and more technologies that they used.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

MARCH 29, 2016

Marketing Cloud (@AdobeMktgCloud) March 22, 2016. But let’s not pretend that giving your customers a better, faster, easier interaction is some 2016 invention. JoinCapgemini) March 23, 2016. The CMO just wants to constantly study new software, but nothing gets implemented. Make technology transparent. qQgklKVVPK.

Paid Search Agency 113

Paid Search Agency Companies Budget Programs Advertising Agencies 113

Adobe Experience Cloud Blog

DECEMBER 20, 2017

of company revenue in 2016) to 11.3% You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? But, CMOs do not need reports on clicks, page views, and likes ; those are more appropriate for specialists or field marketers. What did we get for this spend?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

Aberdeen

SEPTEMBER 10, 2019

GDPR compliance has been a hot topic for marketers ever since the European data privacy law was passed in 2016. Vendors promise all kinds of benefits and it’s up to you to understand how this valuable technology will actually fit into your marketing operations. GDPR Violations Hit Hard. Bringing AI to Account-Based Marketing.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

6sense

JANUARY 6, 2016

After tripling its revenue in 2015, putting in place a strong team to execute on 2016 goals and recommitting to an unwavering focus on culture, we are setting our sights on the path to becoming a world-class company. Named “ Cool Vendor ” in Gartner’s “Cool Vendors in Data-Driven Marketing” in March.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

LeanData

AUGUST 11, 2016

August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce program that officially launched today at the #FlipMyFunnel conference. Among the more than 30 vendors involved are numerous LeanData partners and customers such as Infer , UberFlip , Datanyze , Leadspace , Salesloft and Vidyard. BOSTON, Mass. About LeanData, Inc.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management ABM 40

LeanData

AUGUST 11, 2016

August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce program that officially launched today at the #FlipMyFunnel conference. Among the more than 30 vendors involved are numerous LeanData partners and customers such as Infer , UberFlip , Datanyze , Leadspace , Salesloft and Vidyard. BOSTON, Mass. About LeanData, Inc.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management ABM 40

LeanData

AUGUST 11, 2016

August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce program that officially launched today at the #FlipMyFunnel conference. Among the more than 30 vendors involved are numerous LeanData partners and customers such as Infer , UberFlip , Datanyze , Leadspace , Salesloft and Vidyard. BOSTON, Mass. About LeanData, Inc.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management ABM 40

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. There are just too many MarTech vendors!

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Allocadia

DECEMBER 22, 2017

of company revenue in 2016) to 11.3% You may be familiar with “the CFO Interrogation” where Finance asks questions like: • How much are you spending on this vendor? Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities?

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Aberdeen

FEBRUARY 27, 2017

Read : The CMO’s Agenda: Managing Marketing and Its Alignment with Sales. At least one analyst firm covering the expansion of ABM to other spheres has encouraged vendors to try to make a research-based case for Account-Based Everything. Back in 2016, our report Account-Based Marketing Fact and Fiction: What Really Works?

Buzz 63

Buzz Account Based Marketing Work Management Paid Search Agency 63

Allocadia

APRIL 16, 2019

of company revenue in 2016) to 11.3% You may be familiar with “the CFO Interrogation” where Finance asks questions like: How much are you spending on this vendor? Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? How much are you spending on trade shows?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. It would repeat in 2015, 2016 and 2017. Thousands of organizations use Okta’s platform to work faster, boost revenue and stay secure.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

chiefmartech

APRIL 6, 2016

” He discussed six implications of that — including the scary prediction for many adtech vendors that intermediaries-to-intermediaries, which constitutes 90% of the digital ad market today, will shrivel, and only intermediaries-to-principals (consumers and marketers) will thrive. One Profile to Serve Them All by Troy Steen of Dell. #4.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

chiefmartech

DECEMBER 16, 2015

Wow, you can’t scroll a mobile screenful on Twitter these days without hitting at least three predictions for 2016. On Tuesday morning, we’ll open up with a presentation by Ram Krishnan, SVP & CMO at Frito-Lay North America on Frito-Lay’s D3 Convergence in Marketing: Design, Digital, and Demand.

Marketing Management 40

Marketing Management Best Practices Peer-to-peer CMO 40

VisumCX

MAY 23, 2017

Earlier this month Chiefmartech.com unveiled it’s 2017 Marketing Technology Landscape Supergrahic that listed an eye popping 5,381 technologies, which signified approximately 40% growth over 2016. However, CMOs now have the challenge of managing the pace of technology acquisition and deriving value from these investments. With up to 6.8

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

Terminus

SEPTEMBER 21, 2017

In 2016, over 19,000 people from 92 countries attended INBOUND. At the very least, you’ll have a chance to connect with vendors, thought leaders, and sales and marketing practitioners from around the world. (And save me some cannoli from the North End, please!). Endless Networking Opportunities.

Account Based Marketing 38

Account Based Marketing ABM Hubspot Communities 38

DealSignal

FEBRUARY 28, 2018

in 2016, according to Harvard Business Review), the latest SiriusDecisions Waterfall also added Active Demand. Recently, a Marketing Manager at a SaaS company was working his quarterly marketing plan with the company’s CMO and Sales team. people in 2017 compared with only 5.4

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

chiefmartech

NOVEMBER 21, 2016

The following is a guest post by Steven Wastie , the CMO of Origami Logic. However, according to a 2016 IAB Video Upfronts study on advertisers and agencies, 42% of digital marketers have trouble measuring and proving the ROI of their video campaigns. Why is that the case?

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Terminus

JANUARY 16, 2019

In 2016 we made it official, and I became a full-time Terminator. Along with these changes, and somewhat serendipitously, we had recently brought on a new CMO. Derek Slayton, CMO. I was speaking with Ryan Bonnici, CMO over at G2Crowd, about brand work and how and when it was time to drive the change internally.

Account Based Marketing 29

Account Based Marketing Branding Brand Identity Paid Search Agency 29

Aberdeen

FEBRUARY 8, 2019

By 2016, marketing automation tools had hit the market and were being deployed with gusto, but they weren’t truly smart, and frankly, were barely automated. Everyone is literally defining it differently , so once you become confident enough to say, ‘Well, I understand it in my terms,’ then you’re good,” he said.

Marketing AI 40

Marketing AI Marketing Management Marketing Automation Services Allocation 40

chiefmartech

SEPTEMBER 15, 2015

Quick promotional interlude: beta rates for MarTech Europe expire this Friday, and our call-for-speakers for MarTech 2016 in San Francisco is now open.). Are there analogies to the CMO/CIO divide that we initially faced in marketing technology? What could marketing technology vendors do to better help you? CONVERGENCE.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. How are the aboved translated into the requirements of API platform vendors? Pricing flexibility. Business continuity.

API 40

API CMS Development Enterprise Management eCommerce 40

Terminus

JULY 18, 2017

Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As What are the components of a good account-based marketing campaign? The key is to orchestrate the right ABM plays at the right time. ABM Campaigns vs. ABM Plays. Customer Advocacy.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

B2B Marketing Directions

AUGUST 29, 2021

The abundance of easily accessible online information enabled business buyers to research potential purchases on their own, which greatly reduced their dependence on vendor sales reps. CMO's were ranked ahead of all other C-level executives. Other research by the CMO Council confirms the mixed picture.

Marketing Management 52

Marketing Management B2B Marketing B2B CMO 52

Martech Advisor

AUGUST 28, 2019

From predicting which activities will convert leads, to deal optimization, to identifying previously undiscovered customer segments, AI was showcased as a foundational piece of the customer engagement platforms being built by most of the leading vendors in the space. Can AI Lead to AE? The business case seemed watertight enough too.

Marketing AI 88

Marketing AI CRM Marketing Management Conference 88

chiefmartech

FEBRUARY 9, 2016

A Celebration of the 2016 Stackies Award Winners. Speaking of learning from your peers, we’ll be announcing the winners of the 2016 Stackies live on stage — if your entry wins, and you’re at MarTech , you’ll have the opportunity to come up and accept a trophy. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

FEBRUARY 5, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Our guest this time was Ryan Bonnici , CMO at G2 Crowd. He is the new CMO at G2 Crowd. It’s more enterprise focused from Salesforce and Exec Target and Microsoft on the vendor side of the house.

Sales Management 48

Sales Management Top of Funnel Enterprise Management Work Management 48

B2B Marketing Directions

DECEMBER 3, 2017

Marketing accountability has become the mantra for many CMO's, and return-on-investment has become the gold standard for measuring marketing performance. Data from The CMO Survey - conducted by Dr. Christine Moorman with Duke University's Fuqua School of Business - demonstrates both the significance and the persistence of the challenge.

Marketing Attribution 47

Marketing Attribution Lead Ranking Paid Search Agency CMO 47