PureB2B

SEPTEMBER 24, 2017

We've picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: 1. The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. The Emergence of New Technology and Automation.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Lake One

JULY 29, 2020

Solution: Marketing automation. A marketing automation plan for your manufacturing firm can fill the gap. With marketing automation, you can build out personalized follow-up campaigns based on the actions your prospects are taking and customized by the next steps you want to help them along to.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Planning Sales Cycle 52

Aberdeen

FEBRUARY 8, 2019

In an episode of The Intelligent Business Show , Roetzer, founder and CEO of PR 20/20 and the Marketing Artificial Intelligence Institute, chatted with show host Matthew Grant about his years-long journey of discovery to define and understand artificial intelligence (AI) and to establish the current and future potential of AI for marketing.

Marketing AI 40

Marketing AI Marketing Management Marketing Automation Services Allocation 40

PureB2B

SEPTEMBER 24, 2017

We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. Marketing Operations.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

chiefmartech

JUNE 20, 2016

If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. But it’s not entirely dissimilar either, in spirit or tactic.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Leadspace

MAY 9, 2016

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. Marketers should be able to focus on marketing, not data management.

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Vidyard

JULY 18, 2016

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market.

Lead Scoring 53

Lead Scoring Lead Ranking Marketing Automation Services Work Management 53

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. KITCHENER, Ontario – March 24, 2016 – Vidyard, the video intelligence platform for business, today announced the addition of Steve Johnson to serve as company president and chief operations officer.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. KITCHENER, Ontario – March 24, 2016 – Vidyard, the video intelligence platform for business, today announced the addition of Steve Johnson to serve as company president and chief operations officer.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Heinz Marketing

MARCH 2, 2022

Their work, our work, and that of others helped spark the Marketing Performance Management (MPM) discipline. Marketing performance management has been one of the most prominent streams in recent marketing research and practice. Armed with more technology, more data, and more analytics capabilities. Deployment of 3 tools.

Lead Scoring 103

Lead Scoring Lead Ranking Class Organization 103

Vidyard

JULY 19, 2016

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market.

Lead Scoring 50

Lead Scoring Lead Ranking Work Management Marketing Automation Services 50

Vidyard

JULY 18, 2016

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market.

Lead Scoring 50

Lead Scoring Lead Ranking Work Management Marketing Automation Services 50

ViewPoint

AUGUST 20, 2015

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Gather the revenue influencers in your company—CEO, marketing, sales, operations, IT—to gain insight into the way your internal teams work together.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Your prospects are bombarded with pitches from different vendors. Using Social Intent Data in Your Marketing Campaigns. There’s a wealth of behavioral data that exists within social media platforms.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

chiefmartech

FEBRUARY 7, 2016

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

Engagio

JULY 10, 2017

These four elements operate together in harmony to bring a balance to nature. There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Web analytics. Marketing automation reports. Number of employees.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Allocadia

APRIL 15, 2019

And that direction is about the rise of the marketing operations (MOps) function and how marketing is now being managed like a business (marketing performance management or MPM). The History of Marketing Ops. I’ve been writing about the marketing operations function for a while. This team was amazing.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. Traditional lead generation tools revolve around people.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Content Standard

SEPTEMBER 28, 2015

Despite the feeling that customer engagement should be second nature to marketers, many struggle to consistently connect with consumers and build relationships with key micro-audiences. In reality, only 19 percent of marketing professionals consider themselves “very good” or “extremely good” at engagement. .

Marketing Automation Services 40

Marketing Automation Services Multi-Channel CMO Marketing & Strategy 40

Vidyard

FEBRUARY 22, 2016

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. The results we have seen with Vidyard’s personalization capabilities have been remarkable,” said Denica Stoyanova, head of digital marketing and marketing operations at Tradeshift. “We

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. The results we have seen with Vidyard’s personalization capabilities have been remarkable,” said Denica Stoyanova, head of digital marketing and marketing operations at Tradeshift. “We

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Kapost

MAY 23, 2016

If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week is absolutely packed. This session will cover the core components of RingCentral’s operational ABM approach. Product Marketing, Salesfoce; Phil Corwin, VP Sales Operations and Performance, OHL.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Vidyard

FEBRUARY 22, 2016

” For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. “The results we have seen with Vidyard’s personalization capabilities have been remarkable,” said Denica Stoyanova, head of digital marketing and marketing operations at Tradeshift.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

6sense

JANUARY 7, 2016

It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The first section represents the very basics of B2B marketing that every team needs. The Next-Generation Marketing Team.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Allocadia

APRIL 16, 2019

In the marketer’s world it seems like this is all anyone talks about. For good reason — this area of marketing has boomed over the last 10-15 years. And while many people first think about Marketing Automation and CRM when MarTech comes to mind, there are almost 4,000 marketing technologies available (as made famous by Scott Brinker).

SIC 40

SIC Planning Paid Search Agency Work Management 40

Customer Experience Matrix

AUGUST 18, 2016

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

chiefmartech

APRIL 12, 2022

It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. Vendor Category Map. Different roles within marketing will use different tools. Customer Journey Map.

Marketing Automation Services 113

Marketing Automation Services Work Management Marketing Management Verticals 113

ClickZ

FEBRUARY 24, 2020

Allocadia serves mid-to-large businesses with their cloud-based MPM platform, which is available at three price points, depending on the level of management required. MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. This is where Allocadia fits in.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Content Standard

JANUARY 12, 2016

Companies that reorganized their marketing team in the past year were also more likely to have adopted new technology within the last 3 months. Top technologies invested in the past year: social media monitoring and measurement, design, analytics, and content marketing software. ” Tweet. TAKING THE STORY GLOBAL.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Companies that reorganized their marketing team in the past year were also more likely to have adopted new technology within the last 3 months. Top technologies invested in the past year: social media monitoring and measurement, design, analytics, and content marketing software. ” Tweet. TAKING THE STORY GLOBAL.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

chiefmartech

SEPTEMBER 15, 2015

Quick promotional interlude: beta rates for MarTech Europe expire this Friday, and our call-for-speakers for MarTech 2016 in San Francisco is now open.). A dream for a marketing technologist, as long as you are able to apply these technologies to consumer behaviors and business needs.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Summit is a great opportunity to strengthen your current expertise, grow your Marketo knowledge, and expand your overall marketing knowledge. Joe Reitz , Strategist, Nurture Marketing at Fathom.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Convert

APRIL 25, 2023

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. AI in its current form is a powerful tool and ally for the thinking person. What kind of AI is it?

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

chiefmartech

FEBRUARY 9, 2016

A Celebration of the 2016 Stackies Award Winners. Speaking of learning from your peers, we’ll be announcing the winners of the 2016 Stackies live on stage — if your entry wins, and you’re at MarTech , you’ll have the opportunity to come up and accept a trophy. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

LeadSquared

MAY 20, 2015

One great example of video marketing done right is Edureka , a technical skills training company that grew from a start-up to topping the Deloitte Fast 50 Awards for India in 2014. They provide technical skills training, like Hadoop and Big Data Analytics , Android Development etc. Their business. Source: MarketingSherpa ).

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " That makes sense, since Trello is a collaborative project tracking tool.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99