B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Convince & Convert

FEBRUARY 5, 2018

Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. This should not be self-serving, and stories must show humility and lead with customers first.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

TrustRadius Marketing

FEBRUARY 28, 2019

By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. Here are six tools that integrate with Google Analytics. Solutions that integrate with Google Analytics to bring your brand engagement to the next level.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. Here are six tools that integrate with Google Analytics. Solutions that integrate with Google Analytics to bring your brand engagement to the next level.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Sprout Social

JULY 7, 2021

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” Social teams sit at the heart of a brand’s conversational commerce strategy.

Social Media 139

Social Media Conversion Media eCommerce 139

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Vidyard Live can be started when it’s needed, even at a moment’s notice.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Vidyard Live can be started when it’s needed, even at a moment’s notice.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Kitchener, Ontario – November 12, 2015 – Live streaming has become a prominent tool for businesses to engage with audiences when they cannot be there in person, but until now there hasn’t been a way to know who viewed a stream or for how long. Vidyard Live can be started when it’s needed, even at a moment’s notice. Phone: (226) 220-5351.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Adobe Experience Cloud Blog

DECEMBER 21, 2016

However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Switch to Website Cards.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Vidyard

SEPTEMBER 15, 2015

New video selling solution offers native integration with Salesforce platform. Native integration with CRM and marketing tools: Vidyard’s integrations with leading sales and marketing clouds make it a snap to record, share, and track engagement in videos from inside the tools they’re already using every day.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Convince & Convert

JANUARY 13, 2016

From this broader perspective, we move beyond simply thinking how a B2B should manage their Facebook page toward considering how social tech could benefit a business as a whole. This is a great example of how taking a broader perspective of social can open doors for B2B companies. Don’t Forget the Platforms. orca-ebook.

Social Media 110

Social Media Media Enterprise Management B2B Sales 110

ClearVoice

JANUARY 26, 2021

That said, don’t forget to be bold, and don’t be afraid to make that shift, intuitive or otherwise, to chase down quality leads away from the herd. 2 reasons to consider avoiding social media (for now). The choices we seemingly make on our journey through our social network are, to put it simply, not our own. Engagement.

Social Media 116

Social Media Paid Content Training Media 116

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are. About Vidyard.

Marketing Automation Services 77

Marketing Automation Services Communities Video Marketing Paid Search Agency 77

Oktopost

APRIL 22, 2019

Especially, for lead generation. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Vidyard

SEPTEMBER 15, 2015

Native integration with CRM and marketing tools: Vidyard’s integrations with leading sales and marketing clouds make it a snap to record, share, and track engagement in videos from inside the tools they’re already using every day.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

SEPTEMBER 15, 2015

Native integration with CRM and marketing tools: Vidyard’s integrations with leading sales and marketing clouds make it a snap to record, share, and track engagement in videos from inside the tools they’re already using every day.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

APRIL 19, 2016

“Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets.”. About Marketo Revvie Awards.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. On the other hand, other social networks such as LinkedIn limit the amount of data third parties can leverage.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. For some, the social network might not be the right fit, but for millions of others, it’s a must. If you’re not using ads, you could still see returns in the form of leads, customer testimonials and referral traffic. Using Sprout Social to Track Facebook ROI.

ROI 100

ROI Facebook Paid Search Agency Social Networks 100

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics. “Our

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . Although it is important to provide a variety of content throughout the sales cycle, video is emerging as the most powerful medium to drive increased engagement and conversion rates.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Marketing Insider Group

SEPTEMBER 16, 2015

Or the Sears exec who wanted to bond with employees so badly that he had IT create a social network, required employees to join it, joined himself under a fake name and argued with people who had negative things to say about the company. Marketers focus on external audiences and generating sales leads to drive revenue.

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics. .

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our three integrated service lines – Strategy, Technology, and Content – help clients optimize all elements of demand generation programs.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

SEPTEMBER 15, 2015

Vidyard will be demonstrating the Vidyard for Communities this week at Dreamforce 2015 at booth N2004 in Moscone Center North. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Marketing Automation Services 50

Marketing Automation Services Communities Video Marketing Paid Search Agency 50

Vidyard

OCTOBER 7, 2015

SPACE CAMP – October 7, 2015 – Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video. San Francisco, Calif. Phone: (226) 220-5351.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

SEPTEMBER 15, 2015

Vidyard will be demonstrating the Vidyard for Communities this week at Dreamforce 2015 at booth N2004 in Moscone Center North. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Marketing Automation Services 50

Marketing Automation Services Communities Video Marketing Paid Search Agency 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content. About Media One Creative.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

Buffer

DECEMBER 4, 2019

Pinterest also has some really powerful social commerce features for businesses, with new features coming out all the time. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. Similarly, another great social commerce tool is jumper.ai.

Social Media 98

Social Media Rules Media Click Rate 98

Vidyard

MARCH 24, 2016

That evolved into companies dedicating entire teams to social media, and every external-facing employee was expected to maintain a social media presence. Social media has become a critical piece of nearly every business. Our plans are to continue leading the industry, aided by his experience and influence.”

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

MARCH 24, 2016

That evolved into companies dedicating entire teams to social media, and every external-facing employee was expected to maintain a social media presence. Social media has become a critical piece of nearly every business. Our plans are to continue leading the industry, aided by his experience and influence.”.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50