Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Webbiquity

FEBRUARY 13, 2018

As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement.

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. .

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing Budget 99

ClearVoice

JULY 14, 2020

YouTube #marketing Click To Tweet. How to develop a YouTube strategy tailored to different generations. Let us share with you some data, examples, and actionable insights you can learn from to determine how you can better reach the Gen Z, Millennial, Gen X, and Baby Boomer audiences as you adapt your YouTube strategy.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Webbiquity

DECEMBER 16, 2013

How do infographics fit with other content marketing tactics? What are the best practices for creating effective infographics? What are some of the best tools and resources to help marketers create compelling infographics? This was post #5 of Content Marketing Week on Webbiquity. #1:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Hinge Marketing

NOVEMBER 25, 2013

Every year professional services firms everywhere struggle to come up with a better marketing budget. Why Most Professional Services Marketing Budgets Fail. To make matters worse, most marketing budgets typically target way, way, way too many target audiences with underfunded efforts.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

Marketing Insider Group

OCTOBER 21, 2015

It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hinge Marketing

APRIL 3, 2014

Top Professional Services Marketing Content from March 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By: Lee Frederiksen, Hinge Marketing. By: Becky Livingston, Penheel Marketing.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Marketing Management Linkedin 48

Hubspot

JULY 17, 2017

And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. 3) Sriracha.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

B2B Marketing Directions

JANUARY 11, 2015

This month, I'm featuring posts that describe a few of the many published predictions about what will happen in marketing during the coming year. In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Hinge Marketing

MAY 12, 2014

We walked away with a new understanding of how high growth firms market themselves differently. We analyzed their marketing budgets, firm growth, and overall budgeting process. High growth firms—the fastest growing 20% among our respondents— showed very consistent patterns in their marketing strategy.

CPA 48

CPA Cost per Acquisition Marketing Budget Research 48

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. ABM and ROI. ABM in Context. Next Steps.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget.

Budget Programs 107

Budget Programs ROI Marketing Automation Services Marketing Budget 107

Vidyard

DECEMBER 28, 2016

Every year we sit down and put together the best videos from the year that just passed. This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! Best Comedy. Best Personalization. Best Online Celebrity Partnership.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Using Rich Media To Convert Random Readers.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The average earned media value (EMV) from US influencer marketing programs was 1.4 REQUEST A FREE DEMO.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Savanta

NOVEMBER 24, 2014

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. However, the UK economy is once again growing and this is feeding through to B2B marketing budgets. For example, digital and content now account for 46% of client-side B2B marketing budgets.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies B2B 120

Content Standard

NOVEMBER 9, 2015

With all this in mind, does the current hold that live TV has in the broadcasting space suffice as a long-term solution for marketers? How should brands be preparing their marketing budget in this shifting climate? One of the biggest examples of this is The Lego Movie , a major box-office hit in 2014.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

NOVEMBER 9, 2015

With all this in mind, does the current hold that live TV has in the broadcasting space suffice as a long-term solution for marketers? How should brands be preparing their marketing budget in this shifting climate? One of the biggest examples of this is The Lego Movie , a major box-office hit in 2014.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

DECEMBER 17, 2014

While digital marketing strategies are being developed and implemented with greater ease among enterprises, the most significant challenges to SEO success tend to be institutional. As 2014 draws to a close, though, there is evidence that content will become more widely recognized as the one of the top digital marketing strategies.

Marketing Budget 40

Marketing Budget Resources Enterprise Management Marketing Strategy 40

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Hubspot

OCTOBER 13, 2016

What’s the best way to position your agency for growth? Selling the services your clients really want to purchase. Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. Staying On Top: Advertising, Digital Strategy, Web, Social Media, Marketing Strategy.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

KoMarketing Associates

AUGUST 19, 2021

As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought. Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4%

Marketing Budget 295

Marketing Budget Budget Programs Gartner CMO 295

Webbiquity

MARCH 8, 2016

There are significant disconnects between the types of content buyers want and what marketers are (too often) delivering. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches. billion in 2014 to $313.42

Stats 100

Stats Work Management Marketing Management Content Marketing 100

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? This is as true for B2B marketers as it is for B2C marketers.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Rollworks

MAY 21, 2018

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. ABM and ROI. ABM in Context. Next Steps.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In my years doing research at Hinge, I’ve studied hundreds of professional services brands.

Studies 94

Studies Research B2B Marketing Brand Identity 94

chiefmartech

MAY 16, 2016

Gartner recently released their CMO Spend Survey 2015-2016 , and, of course, I immediately turned to the page on technology investment (pictured above), which had three remarkable revelations: Marketing technology represents 33% of the marketing budget. 28% of marketing technology spend goes to infrastructure (e.g.,

Budget Programs 64

Budget Programs Allocation Advertisements Advertising 64

Content Standard

JANUARY 11, 2016

Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform. It teased, promoted, and created its account in February 2014 and got right to work. GrubHub: Delivering Smart Strategy. McDonald’s: Make it a Big-Snap.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Content Standard

JANUARY 11, 2016

Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform. It teased, promoted, and created its account in February 2014 and got right to work. GrubHub: Delivering Smart Strategy. McDonald’s: Make it a Big-Snap.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Hinge Marketing

NOVEMBER 27, 2013

Client research built on consumer product research is truly the “mullet” of professional services research. Trying to figure out how to sell accounting services using methods designed to market baby formula just isn’t the best strategy. Instead: Use research designed for professional services.

Marketing Budget 48

Marketing Budget Research Service Marketing Budget Creation 48

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it.

Youtube 157

Youtube Generation Tips Long Tail Marketing 157