Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts.

Statistics 100

Statistics SMB Content Marketing Planning 100

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Among the key findings: Digital budgets are growing. Old school marketing continues to decline.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Among the key findings: Digital budgets are growing. Old school marketing continues to decline.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 16, 2013

How do infographics fit with other content marketing tactics? What are the best practices for creating effective infographics? What are some of the best tools and resources to help marketers create compelling infographics? This was post #5 of Content Marketing Week on Webbiquity. #1:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

OCTOBER 21, 2015

It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. .

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Budget 85

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget.

Budget Programs 106

Budget Programs ROI Marketing Automation Services Marketing Budget 106

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). The blank page must be conquered.”. I just want to show him who’s boss.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hinge Marketing

APRIL 3, 2014

Top Professional Services Marketing Content from March 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By: Lee Frederiksen, Hinge Marketing. By: Becky Livingston, Penheel Marketing.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Marketing Management Linkedin 48

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The average earned media value (EMV) from US influencer marketing programs was 1.4

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. ABM and ROI. ABM in Context. Next Steps.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

ClearVoice

JUNE 28, 2023

Its two largest acquisitions to date, are Instagram ($1 billion) in 2012, and WhatsApp ($19 billion) in 2014. So it’s essential for you to become a master at content creation to separate yourself from the crowd. You have to follow big tech’s guidelines to market on their platforms. billion) and Motorola ($12.5

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In my years doing research at Hinge, I’ve studied hundreds of professional services brands.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Webbiquity

MARCH 8, 2016

There are significant disconnects between the types of content buyers want and what marketers are (too often) delivering. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches. billion in 2014 to $313.42

Stats 100

Stats Work Management Marketing Management Content Marketing 100

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? This is as true for B2B marketers as it is for B2C marketers.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

ClearVoice

JANUARY 26, 2021

Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets. There is a time and place for everything. But implementation is one thing and return on investment is entirely another.

Social Media 116

Social Media Paid Content Training Media 116

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Using Rich Media To Convert Random Readers.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Content Standard

DECEMBER 17, 2014

While digital marketing strategies are being developed and implemented with greater ease among enterprises, the most significant challenges to SEO success tend to be institutional. As 2014 draws to a close, though, there is evidence that content will become more widely recognized as the one of the top digital marketing strategies.

Marketing Budget 40

Marketing Budget Resources Enterprise Management Marketing Strategy 40

Contently

MAY 3, 2017

In the summer of 2014, an unassuming patch of Nevada desert became home to a building that could reshape the way we think about transportation. While the company is often assumed to be a luxury auto-manufacturer, the Gigafactory is the manifestation of Musk’s mass-market vision. From luxury to mass market.

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143

Biznology

APRIL 28, 2014

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Aberdeen

SEPTEMBER 12, 2019

When Apple announced the 2014 versions of the iPhone, the shift toward larger screens and devices became the norm. The obvious solution for fashion designers is to base pocket sizes on the smartphones that we carry around every day. Many B2B marketers face this same kind of problem. fit in these average pocket sizes.

B2B Marketing 64

B2B Marketing Intent Data B2B Marketing Budget 64

Contently

MARCH 21, 2017

According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. It’s a strategy that is constantly evolving,” Little said. But it’s time for that to change.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Hubspot

OCTOBER 13, 2016

What’s the best way to position your agency for growth? Selling the services your clients really want to purchase. Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. Staying On Top: Advertising, Digital Strategy, Web, Social Media, Marketing Strategy.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

Hinge Marketing

NOVEMBER 27, 2013

This blog post lists some of the most common, budget-murdering mistakes that are easy to avoid. Use Research Designed for Consumer Products. The truth is, marketing research started in the consumer sector in the 1920s. Instead: Use research designed for professional services. Ask Little Questions.

Marketing Budget 48

Marketing Budget Research Service Marketing Budget Creation 48

Content Standard

SEPTEMBER 4, 2015

Marketing teams are beginning to understand the significance of influencers and the power of their reach. As cited by Tomoson , a blogger outreach software, influencer marketing is the fastest growing and most cost-effective channel, and over the next 12 months, 59 percent of marketers plan to increase their influencer marketing budgets.

Ethics 40

Ethics Marketing Budget Creation Planning Advertising Agencies 40

LEADership

AUGUST 19, 2014

It intrigues me though to witness how seasoned gamblers are constantly adjusting and refining their strategy. Seems odd to even think about having a “strategy” for a “gamble”. Yet, these individuals don’t just spin the wheel and hope for the best. You never really know what the exact outcome of your planned activities will be.

Lead Generation 40

Lead Generation Marketing Budget Creation Generation Marketing Budget 40

Rollworks

MAY 21, 2018

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. ABM and ROI. ABM in Context. Next Steps.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Hinge Marketing

JUNE 2, 2014

The Summit serves as a great way to gauge how accounting marketing is changing and adapting to a new world of opportunities and challenges. For the first time we were equipped with a new source of insight – a detailed benchmarking study of CPA firm marketing budgets. Accounting Marketing Today and Tomorrow.

Work Management 48

Work Management Advertising Agencies Marketing Budget Marketing Management 48

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. According to the recent Gartner report, CMO Spend 2015 – Eye on the Buyer , marketing controls a fair amount of budget, approximately 10.2% If marketers are only 2.8%

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Webbiquity

JANUARY 19, 2016

But social media marketing spending will rise anyway. Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years. 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hinge Marketing

MARCH 24, 2015

That requires a game plan that’s achievable and, above all, avoids social media burnout. A Race Worth Winning Social media marketing is not just a campaign – it’s a commitment. The power of social media marketing continues to rise among marketers in the technology space, and in professional services as an industry.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48