Convince & Convert

MARCH 4, 2016

Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Engagement is a key indicator of marketing success. Integrated CRM.

Budget Programs 107

Budget Programs ROI Marketing Automation Services Marketing Budget 107

Hinge Marketing

NOVEMBER 25, 2013

Every year professional services firms everywhere struggle to come up with a better marketing budget. Why Most Professional Services Marketing Budgets Fail. To make matters worse, most marketing budgets typically target way, way, way too many target audiences with underfunded efforts.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. .

Enterprise Management 96

Enterprise Management Work Management Marketing Management Marketing Budget 96

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

chiefmartech

MAY 16, 2016

Gartner recently released their CMO Spend Survey 2015-2016 , and, of course, I immediately turned to the page on technology investment (pictured above), which had three remarkable revelations: Marketing technology represents 33% of the marketing budget. 28% of marketing technology spend goes to infrastructure (e.g.,

Budget Programs 64

Budget Programs Allocation Advertisements Advertising 64

Webbiquity

DECEMBER 16, 2013

How do infographics fit with other content marketing tactics? What are the best practices for creating effective infographics? What are some of the best tools and resources to help marketers create compelling infographics? Over 100 Incredible Infographic Tools and Resources (Categorized) by DailyTekk. ** 5 STARS.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

ClearVoice

JULY 14, 2020

YouTube #marketing Click To Tweet. How to develop a YouTube strategy tailored to different generations. Let us share with you some data, examples, and actionable insights you can learn from to determine how you can better reach the Gen Z, Millennial, Gen X, and Baby Boomer audiences as you adapt your YouTube strategy.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Marketing Insider Group

OCTOBER 21, 2015

It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Biznology

APRIL 28, 2014

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. Budget allocation for ABM is on the rise.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

KoMarketing Associates

AUGUST 19, 2021

As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought. Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4%

Marketing Budget 295

Marketing Budget Budget Programs Gartner CMO 295

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Using Rich Media To Convert Random Readers.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

QuanticMind

MARCH 11, 2020

Our new eBook dives deep into the advertising landscape challenges faced by CMOs and offers actionable solutions for approaching marketing strategy updates in key areas. However, before you can solve the problem, you must understand the factors influencing the rough seas of performance marketing.

Enterprise Management 52

Enterprise Management Advertising Agencies Work Management Paid Search Agency 52

Rollworks

MAY 21, 2018

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. Budget allocation for ABM is on the rise.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). I just want to show him who’s boss.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Contently

MAY 3, 2017

In the summer of 2014, an unassuming patch of Nevada desert became home to a building that could reshape the way we think about transportation. And what will its marketing strategy look like now that it is no longer strictly a luxury brand? From luxury to mass market. The knowledge gap.

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In my years doing research at Hinge, I’ve studied hundreds of professional services brands.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Webbiquity

MARCH 1, 2016

Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Content Marketer ). Blogging has gone from eccentric to essential.

SEM 100

SEM Paid Content Stats SEO 100

Contently

MARCH 21, 2017

.” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. It’s a strategy that is constantly evolving,” Little said. ” John Lewis.

Branding 120

Branding Brand Identity Advertising Agencies Mobile Advertising 120

Webbiquity

JANUARY 19, 2016

But social media marketing spending will rise anyway. Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years. 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hinge Marketing

JUNE 2, 2014

The Summit serves as a great way to gauge how accounting marketing is changing and adapting to a new world of opportunities and challenges. For the first time we were equipped with a new source of insight – a detailed benchmarking study of CPA firm marketing budgets. Accounting Marketing Today and Tomorrow.

Work Management 48

Work Management Advertising Agencies Marketing Budget Marketing Management 48

Webbiquity

JUNE 16, 2015

Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. 22 Content Marketing Facts and Statistics. Target Marketing ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

QuanticMind

NOVEMBER 16, 2016

According to research from Ernst & Young, marketers now spend approximately 15% to 20% of their budgets on technology. This dynamic is creating a “two-headed beast” scenario in which short-term investments in tools can end up at odds with long-term organizational goals. But software doesn’t get better with age.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Content Standard

JANUARY 11, 2016

Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform. It teased, promoted, and created its account in February 2014 and got right to work. GrubHub: Delivering Smart Strategy. McDonald’s: Make it a Big-Snap.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Content Standard

JANUARY 11, 2016

Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform. It teased, promoted, and created its account in February 2014 and got right to work. GrubHub: Delivering Smart Strategy. McDonald’s: Make it a Big-Snap.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Content Standard

SEPTEMBER 29, 2014

Most brands today include content strategy and creation in their overall marketing budgets. While a marketing department may dedicate more than $100,000 per year to content marketing, the process of tracking, measuring, and evaluating that content can get pretty messy. Marketo Munchkin Codes for Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Martech Advisor

NOVEMBER 29, 2019

A SpencerStuart survey of the 100 most-advertised US brands found that the average tenure of the CMO had fallen from 48 months in 2014 to 43 months in 2018. Learn More: What are the Best Career Paths for Marketers with the CMO Position Under Threat? Is the CEO looking at the CMO to create strategies for growth?

CMO 66

CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

Hubspot

JANUARY 28, 2014

To help our European readers benchmark themselves against their peers and get some indication on what to focus on in 2014, we dove into some hard data on the state of content marketing. In addition to the SlideShare, be sure to check out insights on European content marketing below and share the most helpful with your followers.

Peer-to-peer 28

Peer-to-peer Marketing Budget Trends Content Marketing 28

Hinge Marketing

MAY 28, 2014

To be certain, the lines have blurred between PR and marketing. Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. There are still differences between PR and marketing. Launch a new service line?

PR 48

PR Blogger Top of Funnel Planning 48

Content Standard

SEPTEMBER 4, 2015

Marketing teams are beginning to understand the significance of influencers and the power of their reach. As cited by Tomoson , a blogger outreach software, influencer marketing is the fastest growing and most cost-effective channel, and over the next 12 months, 59 percent of marketers plan to increase their influencer marketing budgets.

Ethics 40

Ethics Marketing Budget Creation Planning Advertising Agencies 40

LEADership

JUNE 17, 2014

As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. Do we have a dependable measurement strategy in place to determine marketing effectiveness? Is our B2B marketing and lead generation strategy forward-thinking and adaptive to change?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

Contently

APRIL 28, 2016

According to The Content Marketing Institute , 88 percent of U.K. marketers have plans to produce more content in 2016 than they did in 2015, with 66 percent increasing their budget to do so. It’s a strategy that is constantly evolving,” Little said. ” John Lewis. Over-fifties in the U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. But here’s the problem: most email marketing advice is aimed at brands with massive audiences.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130