Industrial Marketing Today

OCTOBER 29, 2013

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.

Lead Generation 60

Lead Generation Marketing Automation Automation BtoB 60

Crimson Marketing

APRIL 9, 2015

The marketing automation industry grew by 50% in revenue to reach $1.2 billion in 2014, and is “expected to grow another 50% in 2015 to $1.8 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. The Customer Becomes the Center of Your World with Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

ANNUITAS

MARCH 20, 2014

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Chris Wong IBM #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

SugarCRM

OCTOBER 23, 2015

According to David Raab only 10% of companies turning over $20-$500m and 5% of companies turning over $5-$20m have adopted marketing automation. This is quite surprising given all the benefits of using it including: Companies who use marketing automation convert 53% more leads to marketing qualified leads, and report revenue growth 3.1%

Marketing Automation 50

Marketing Automation Automation Lead Ranking Marketing Qualified Leads 50

ANNUITAS

MAY 22, 2014

I see this constantly – marketers who think acquiring a marketing automation system will solve their pipeline deficit or process issues. Skills and technology alone will not solve problems or achieve growth unless sales, marketing and product management are in alignment and all parties are willing to endure change.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

ANNUITAS

SEPTEMBER 30, 2014

*This post first ran in the ANNUITAS blog on March 27, 2014. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.”

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Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

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Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Gartner. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

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Intent Data Intent Intent Signal Buyer Intent 40

The Lead Agency

JUNE 17, 2019

B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. When carried out effectively, marketing automation can generate significant results. reduction in marketing overhead. It has been found to drive a 14.5%

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. DemandGen: Sales & Marketing Relationship Counselor. DemandGen created an assessment to get their audience thinking about how strong their sales and marketing relationships are. Innovation Enterprises: What Type of Big Data User Are You?

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Navigate the Channel

JANUARY 18, 2018

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Automate and Centralize.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

Zoominfo

JUNE 25, 2019

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. 4 B2B Marketing Automation Problems [Infographic].

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

ANNUITAS

FEBRUARY 5, 2015

*This post first ran September 11, 2014 in the ANNUITAS blog. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Learn your market, your customers and your competition. Do Your Homework.

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Demand Generation Rules Demand Generation 100

SugarCRM

MAY 27, 2014

The post Seven Things I Learned at Digital Summit 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Events Social Media'

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Social Media Lead Generation Marketing Automation Email Marketing 50

Vidyard

JULY 2, 2015

According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014. Marketers, take note. If video is not already a part of your digital marketing strategy, now’s the time to jump on board and grab ahold of some of that 2%.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

ViewPoint

SEPTEMBER 29, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Total Number of all U.S. Registered * Hospitals.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

SugarCRM

MARCH 14, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. one_half_last].

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! but it’s also a medium 70% of B2B marketers have experimented with already. In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

SugarCRM

MARCH 17, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post 12 Reasons You Should Prioritize Social Selling in 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Advertising Agencies 50

Advertising Agencies Blogger Gartner Forrester 50

Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Resource Management Automation 48

SugarCRM

APRIL 8, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Social Media 50

Social Media Advertising Agencies Social Marketing Paid Search Agency 50

Vidyard

MAY 27, 2014

Here’s a snapshot of the 5 key takeaways that I walked away with as a marketer in attendance: 1. Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? If you weren’t able to attend the event yourself, don’t fret!

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

ANNUITAS

DECEMBER 4, 2014

Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. It has helped bring marketing to the forefront of organizations and highlights the roles of marketers.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

Hinge Marketing

JUNE 26, 2015

In the past, data from marketing campaigns was difficult to access, and results were difficult to determine. With so much data available through marketing automation software , the results of marketing efforts are becoming increasingly more insightful and easy to measure. Today, this is anything but the case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing & Strategy Automation 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Media Contacts: Tyler Lessard Vidyard press@vidyard.com Phone: (226) 220-5351 Paige Musto Act-On Software, Inc.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Media Contacts: Tyler Lessard Vidyard press@vidyard.com Phone: (226) 220-5351 Paige Musto Act-On Software, Inc.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Media Contacts: Tyler Lessard Vidyard press@vidyard.com Phone: (226) 220-5351 Paige Musto Act-On Software, Inc.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Highly recommended! It’s the post-sale experience where success lies.”. This guy knows his stuff.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Content Standard

OCTOBER 9, 2014

We published a list of tools for content marketing here. However, I may have underestimated the content marketing imperatives of proving ROI—and if I had it to do all over again, ROI tools would edge out creative tools. Marketing automation and customer relationship management (CRM) tools are the content marketer’s best friends.

Search Marketing 40

Search Marketing Planning Content Marketing Enterprise Management 40

Hinge Marketing

JULY 9, 2014

What is marketing automation, and what can it do for your firm? You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Marketing automation has been there all along. Marketing Programs. Lead Generation.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Automation Marketing Management 48

LEADership

MAY 26, 2015

There are small start-ups that have seen early and rapid results with automation. There are some large corporations that are still not automating their lead generation campaigns. Still others have invested top dollars in automation software and are sitting with their shiny new cannons, waiting to kill a mosquito!

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

ANNUITAS

MAY 13, 2015

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). effectiveness at achieving their Demand Generation goals. Only 28.3% Only 20.8%

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B2B Marketing Demand Generation B2B Advertising Benchmark 100

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

ANNUITAS

JANUARY 20, 2015

Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You Mind the Mid-Funnel Gap.

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