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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

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New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 mid-market leadership may be up for grabs.

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Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” To resolve the original mystery: the quote references a survey I conducted with VentureBeat and released in June 2014.

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14 Marketing Automation Benefits for 2014

SugarCRM

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

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Marketing Automation Trends and Strategies for Your Firm

Hinge Marketing

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.

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The State of Marketing Automation Trends 2014 [Infographic]

Adobe Experience Cloud Blog

Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. Did you know that 91% of buyers are evaluating marketing automation for the first time? Infographic Marketing Automation' Please use the HTML code below to embed this graphic. <a

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Marketing Automation: Combining Nurture with Education

ANNUITAS

October 16, 2014 – RightOn Interactive. Marketing Automation: Combining Nurture with Education. What’s the best use for Marketing Automation? Attracting people that want to be attracted? Nurturing and education. News & Press'

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