markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Hubspot

JUNE 30, 2014

Twitter isn''t just for getting followers, retweets, and replies -- it''s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. — Chris (@live_tweetin) June 26, 2014.

Twitter 28

Twitter Sales Qualified Leads Allocation Lead Gen 28

markempa

JULY 22, 2013

Related Resources: Lead Gen Summit 2013: September 30 – October 3, 2013 in San Francisco. Email Summit 2014 in Las Vegas Call for Speakers – Bonus: Enter the MarketingSherpa Email Awards using the same form. Event Recap: MarketingSherpa B2B Summit 2012. Event Recap: MarketingSherpa B2B Summit 2012.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

SnapApp

MARCH 19, 2015

In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. I know our team at SnapApp finds events to be incredibly powerful for lead generation and opportunity creation – but they’re also expensive. Engage Booth Visitors.

Lead Scoring 48

Lead Scoring Lead Ranking Generation Leads 48

Hubspot

OCTOBER 23, 2014

So you just created a piece of content for lead generation -- congrats! . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Did you know, tweets with images generate 55% more leads than Tweets without images?!). While it''s tempting to go and celebrate, you''re not done just yet.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Content Standard

JUNE 28, 2019

Back in 2014 — can you believe it’s been five years already? — Here’s what was missing from the 2014 conversation: an awareness of the pressure we marketers felt to prove content marketing ROI in our own departments by year’s end. User-Generated Contributions. Here are just a few of their strategies.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Paul Gillin

JANUARY 2, 2015

It’s paying off so well that the company can afford to increase its focus on lead quality because it has more than enough leads in the hopper. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

ClearVoice

MARCH 8, 2022

In her current position at Tealium, she focuses on how to make the most of revenue generation across customer life cycles. She’s no newcomer to Facebook – she joined the organization in 2014, working with Instagram for many years. She is also a huge supporter of, and advocate for, ethical online marketing. Mari Smith , entrepreneur.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

The ABM Agency

JULY 29, 2020

To make a long story short, ABM strategies have been the leading way to create sales opportunities for over 10 years, and, as a result, the number of ABM platforms and technologies dedicated to the practice is on the rise. The second challenge confronted by business-facing enterprises is creating a steady pipeline of quality leads.

Account Based Marketing 52

Account Based Marketing Paid Search Agency B2B Marketing Enterprise Management 52

Webbiquity

JANUARY 19, 2016

46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. That may be because social media isn’t just about lead gen. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. ROI is still tough to measure. MediaPost ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Marketing Institute

JANUARY 9, 2019

.” AI in #contentmarketing: Driver analysis to show what factors drive the most leads. Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) In 2014, Darden Restaurants, the parent company of Olive Garden, replaced its board.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93

SnapApp

DECEMBER 1, 2014

In our biggest release of 2014, SnapApp 3.8, Lead generation is often a core goal of SnapApp content. Thus, we’ve added more ways to customize the lead gen form. One reason SnapApp is the fastest, easiest way to create interactive content is the virtually limitless customization options.

Knowledge Base 48

Knowledge Base Landing Pages Lead Gen Paid Search Agency 48

LeadSquared

AUGUST 28, 2015

Some have already been mentioned in this post from 2014. In our experience, we have seen that having a top bar on our website helped us generate a good number of unique leads. Here at LeadSquared, we have experimented and tried various things to improve and get the most out of our webinar sessions.

Webinar Metrics 52

Webinar Metrics Practices Landing Pages Best Practices 52

SnapApp

JANUARY 21, 2016

Lead generation. This content is lead gated, but because the content piece is tailored to the individual result of the assessment, it becomes more appealing and resonant with the user. . In 2014, 80% of the most shared articles were quizzes , and that number is still relevant today. Social sharing. One word: buzzfeed.

Content 48

Content Word of Mouth Lead Scoring Lead Ranking 48

Hubspot

APRIL 28, 2014

Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy. Like my colleague Shannon Johnson said in one of my favorite blog posts of 2014 , "If you create too much, you’ll probably burn out and/or your quality will suffer.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Contently

SEPTEMBER 30, 2021

In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. The post Want Better Lead Generation Content? Most successful courses incorporate video lessons, but you don’t need a huge budget (or an academy) to put together a successful video course.

Course 136

Course Lead Generation Leads Lead 136

markempa

APRIL 21, 2014

MarketingSherpa Lead Gen Summit 2014 Call for Speakers. Lead Generation: Does your teleprospecting deliver value to prospects? Lead Generation direct mail lead generation Lead Nurturing multichannel campaign multichannel marketing' You may also like. More from the blogs].

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Hubspot

MAY 12, 2014

While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can result in a wider funnel through email marketing and higher net new lead gen. A lot of people get confused about using email to generate leads.

Email Marketing 28

Email Marketing Top of Funnel Landing Pages Click Rate 28

Hubspot

JANUARY 10, 2014

Think of each social post as an advertisement for the core piece of lead gen content.". — IMPACT (@Impactbnd) January 4, 2014. There are other ways, though, that you can utilize this channel to generate great results. "No matter what your core piece of content is (ebook, templates, whitepaper, video, etc.),

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

markempa

APRIL 14, 2014

After realizing this challenge, Shelby and the team at Adobe put forth the idea that by creating more useful and relevant content to prospects, they could use that data to better qualify leads to Sales and discover where those leads were in the buying process based on what webinar content they consumed.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

Contently

OCTOBER 15, 2020

A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Educational Courses Are Lead Gen Machines.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

NOVEMBER 18, 2014

Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. 4) Increase post word count.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

nDash

JULY 16, 2020

What was once a near-universal play for lead generation has become a hotly contested debate. Then, you use CTAs on those blog posts to drive people to your “premium” content—the kind that requires lead-qualifying information like email addresses, company names, job titles, and more. Which side of the argument do you lean toward?

Top of Funnel 52

Top of Funnel Lead Gen Sales Qualified Leads Lead Scoring 52

Contently

OCTOBER 15, 2021

A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Educational Courses Are Lead Gen Machines.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . . Paid content promotion is up 5x since 2014 - Orbit Media. . Interactive Content Statistics. . Blogging Statistics . . #1. Social Media Examiner. . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

FEBRUARY 24, 2016

The Wire , an entity of Atlantic Media, ran a “tournament of everything” in 2014 with a different bracket every week in March. Specifically, posting a participatory piece of content on social networks where anyone can cast their vote and voice an opinion can generate a lot shares that more product-focused content can’t get.

Paid Search Agency 83

Paid Search Agency Content Marketing Automation Services Lead Scoring 83

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

SnapApp

FEBRUARY 24, 2016

The Wire , an entity of Atlantic Media, ran a “tournament of everything” in 2014 with a different bracket every week in March. Specifically, posting a participatory piece of content on social networks where anyone can cast their vote and voice an opinion can generate a lot shares that more product-focused content can’t get.

Paid Search Agency 48

Paid Search Agency Content Marketing Automation Services Multi-Channel 48

Adobe Experience Cloud Blog

APRIL 18, 2017

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. Director Demand Generation. Dan will highlight some of the challenges and how to overcome them, and how they scaled this framework in an environment that consists of 23 workspaces and lead partitions.

Account Based Marketing 91

Account Based Marketing Enterprise Management B2B Thought Leadership Lead Ranking 91

nDash

NOVEMBER 10, 2020

The shift to positive messaging with the “Finish It” campaign strategy has proven more effective since 2014. Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). The long-term outcomes. FUD Problem #1: The “Won’t Happen to Me” Mindset.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Webbiquity

NOVEMBER 12, 2013

20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

FEBRUARY 23, 2022

Thus, cryptocurrency marketing is necessary to create project awareness, gain credibility in the cryptocurrency community, and help generate demand for your cryptocurrency. That means they have experts in SEO, lead gen, PPC, social media and content marketing, all of which will help you generate the highest ROI on your crypto products.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). billion by 2014. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. Not convinced yet?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

NOVEMBER 12, 2013

20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Lead Liaison

MARCH 14, 2018

Well the main thing is that you can’t stop improvement, you can’t stop changing, You know, if I look at our own company, Lead Liaison, as an example of that, we introduced marketing automation in 2014. A lead is somebody where you may be engaged them, you’ve generated interest. It’s not a lead gen tool.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

SnapApp

DECEMBER 5, 2016

We know that there mobile searches outpaced desktop back in 2014 , so it makes sense that more and more marketing teams are putting an intense focus on mobile ads. Long-form blog posts generate 9x more leads than short-form blog posts. Cont ent Marketing Institute.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48