Vidyard

MAY 27, 2014

Wow, what a show! Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? And more importantly, they are using data and analytics to understand what levers they can pull as a marketing team to directly impact future revenue output.

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Martech

OCTOBER 20, 2022

” What is a marketing technologist? .” ” What is a marketing technologist? What does a marketing technologist do ? Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Marketing Budget 86

Hubspot

NOVEMBER 10, 2016

To improve client retention and ROI, there are three core sales support packages every agency can offer: sales and marketing alignment, CRM implementation, and sales enablement. From a technology standpoint, agencies can also build custom SLA reports and dashboards in a client's CRM. 2) CRM Implementation. Initial CRM Setup.

Paid Search Agency 70

Paid Search Agency Work Management Marketing Management Advertising Agencies 70

ANNUITAS

NOVEMBER 20, 2014

* This post first ran in July 2014. Data sits in different parts of the organization, CRM systems are full of duplicates, finance has their own database that consists of procurement contacts and there is no one database that provides a holistic view of the customer. – What is the data hygiene process?

Demand Generation 100

Demand Generation Data Hygiene Marketing & Strategy Demand 100

Launch Marketing

JUNE 24, 2020

Healthcare has been going high-tech for some time—in 2014, clinical healthcare IT spending alone had already reached $15.6 There’s a lot of talk around shifting to value from volume, but many providers and healthcare stakeholders don’t yet know what that shift means for them. Providers Have Been Burned by Technology – A Lot.

Urgency Marketing 62

Urgency Marketing Customer Satisfaction Software Cost 62

Leadspace

OCTOBER 16, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” In this blog, I’ll cover why you shouldn’t be a data-driven marketer and what you should strive for instead. Marketers: it’s time to stop thinking about data. Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. What is Inbound Content Marketing? This article is completely free for anyone to read and my intent is to educate you on everything I know about inbound content marketing. Too much time passes. . He is now an old man. 23 years have passed.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Customer Experience Matrix

FEBRUARY 7, 2016

For what it's worth, eight vendors of the 13 vendors listed on both sites were all bona fide attribution systems -- which I loosely define to mean they assign fractions of revenue to different marketing campaigns. But it’s human to see patterns where they don’t exist, so I did find myself wondering if attribution is becoming a hot topic.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. CRM integration. Video] What Every Marketer Should Know: What Is Marketing Automation? Sound too good to be true? Guess again! Social marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Resource Management Automation 48

TaylorMadeIn KEW

JANUARY 28, 2018

Our customers are not a number in our CRM systems, to be scored, analysed, sent along to the sales department (or not) and then included (or not) in our next digital communication. Data, if interpreted correctly, may tell us what our customers do, but it doesn’t tell us why. What has made it distinctive? Art or science?

Creativity 66

Creativity B2B Marketing B2B Paid Search Agency 66

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Biznology

APRIL 7, 2014

If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. And you can’t make sense of the new CRM system that was just deployed to your department. Why does that happen?

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. And you can’t make sense of the new CRM system that was just deployed to your department. Why does that happen?

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Vidyard

MARCH 30, 2015

In addition to offering a complete video hosting and management solution, Vidyard enables marketers to identify individual video viewers and track their viewing activities within Eloqua and other marketing automation platforms. Vidyard allows us to score our audience based on what percentage of a video they completed.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

In addition to offering a complete video hosting and management solution, Vidyard enables marketers to identify individual video viewers and track their viewing activities within Eloqua and other marketing automation platforms. Vidyard allows us to score our audience based on what percentage of a video they completed.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

In addition to offering a complete video hosting and management solution, Vidyard enables marketers to identify individual video viewers and track their viewing activities within Eloqua and other marketing automation platforms. Vidyard allows us to score our audience based on what percentage of a video they completed.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40

GreenRope

JANUARY 1, 2015

2014 has been a great year for new features and updates to the GreenRope system. Recently completed pages include the dashboard and contacts page. Trial and error has always been a large part of marketing, but what if we could eliminate some of that error? New Year & New Features. A/B Testing (Hello marketers).

Features 40

Features Template Landing Pages Paid Search Agency 40