Adobe Experience Cloud Blog

JANUARY 6, 2014

More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Marketing Automation 101 by Jon Miller, Marketo. #1 1 in Marketing Automation, #2 in the Overall Contest. Here they are: 1.

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Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” Supporting sales teams is marketers’ No. The answer is, well, everything.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Work Management 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

OCTOBER 2, 2017

In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors. So why am I urging marketers to stop focusing on their marketing data? Automation is the Future. Don’t Waste Your Time.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Vidyard

MAY 27, 2014

Here’s a snapshot of the 5 key takeaways that I walked away with as a marketer in attendance: 1. Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? If you weren’t able to attend the event yourself, don’t fret!

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. The system can integrate with other CRM vendors through batch file transfers. Hushly has been deployed in various forms by more than 200 companies since early 2014.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Content Standard

OCTOBER 9, 2014

Early this year, readers of the Skyword blog came looking for content marketing imperatives. However, I may have underestimated the content marketing imperatives of proving ROI—and if I had it to do all over again, ROI tools would edge out creative tools. They wanted a set of mantras that would get them through the year.

Search Marketing 40

Search Marketing Planning Content Marketing Enterprise Management 40

Hubspot

JUNE 6, 2022

Various Blogs. If your prospect maintains a blog, be sure to read at least the last few posts and comment on them during your call. You should also look over popular industry blogs to get a feel for the trends and challenges your prospect is likely facing. Your Marketing Automation System.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Media Contacts: Tyler Lessard Vidyard press@vidyard.com Phone: (226) 220-5351 Paige Musto Act-On Software, Inc.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

ANNUITAS

AUGUST 20, 2015

I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

markempa

MARCH 24, 2014

In today’s B2B Lead Roundtable Blog post, I want to share the three steps James used to implement a testing and optimization strategy for Sophos’ Web experience to hopefully help your team tackle the four toughest words in optimization: “Where do we begin?”. Web Optimization Summit 2014 – May 21-23, New York City.

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

ClickZ

FEBRUARY 21, 2020

Nearly every person in our survey had him as one of their top five leaders in marketing technology sector. Scott is the editor of the popular Chief Marketing Technologist blog, where he covers topics at the intersection of marketing and technology, and is the program chair of the MarTech conference series.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 However, there are some additional numbers that reveal that the growth in automation does not equal success. VB asked 1,000+ marketers about marketing automation.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Influitive

MAY 15, 2015

According to The Community Roundtable’s 2014 State of Community Management , there are two things the best-in-class communities have in common: 85 percent can measure their community’s value, and 76 percent have clear resourced roadmaps, which outline the financial and staffing resources needed reach their community goals.

Communities 100

Communities ROI Customer Satisfaction B2B 100

SpotMe Blog

FEBRUARY 2, 2022

Founded in 2014, Accelevents is a virtual event tool helping you promote and track your event success. Integration exist for CRM, marketing automation systems, and other event registration systems. ON24 offers integration to CRM and marketing automation solutions, and an API. Accelevents.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. Examples of Inbound Content Marketing.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. .” In 2014, Darden Restaurants, the parent company of Olive Garden, replaced its board.

Marketing AI 92

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 92

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

FEBRUARY 22, 2016

. “We expected personalized video to improve the results, but we were amazed by how effective it was,” said Michael Ballard, senior manager for digital marketing at Lenovo. “Personalization makes a huge difference for getting noticed in a crowded market.” “Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Content Standard

FEBRUARY 9, 2015

Tomasz Tunguz of Redpoint Ventures summarizes what I learned really well—before Clear joined Skyword —with his insights about content marketing strategy : “Content marketing is one of the most powerful marketing tools start-ups can employ. The Ingredients of Start-Up Content Marketing Success. Unlock Your Potential.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Vidyard

JUNE 16, 2015

Businesses are reacting by using video in their content marketing strategies to build relationships with online audiences. A 2014 report by Demand Metric found that 50% of marketers are now producing more than 10 videos per year, and (get ready for this!) 1 in 3 large companies produce more than 100 videos per year!

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Hinge Marketing

AUGUST 15, 2014

If that’s a blog post, they should see the blog post. Marketing automation. Marketing automation is software that simplifies many marketing and sales efforts by automating repetitive tasks. Generally, this software integrates with your CRM and expands on its capabilities.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Vidyard

SEPTEMBER 8, 2015

Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs. “Space Camp is where marketers go to discover the depths and possibilities of modern video marketing.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 24, 2014

Gate video content to collect customer information to sync with your existing marketing automation and CRM systems (all viewership data is pushed directly into contact records). Marketing Automation Finally, marketing automation is the piece that really brings everything together.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

JUNE 8, 2020

Marketing automation and sales enablement tools are an absolute must. Sales and marketing alignment is easier said than done, but these two simple steps can go a long way. Keep track of every interaction your customer has with your company ( HubSpot CRM is incredibly useful for this). How To Fix: Lean on technology.

B2B Sales 63

B2B Sales Top of Funnel Ideal Customer Profiles B2B 63

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Mobile Marketing' Mobile is different.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Hinge Marketing

APRIL 23, 2018

If you’re a bit confused about marketing automation in the professional services, you are not alone. Let’s start with what professional services marketing automation (MA) means. Marketing Automation Defined. It allows firms to simultaneously personalize and scale their marketing programs.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 77