Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Deloitte found that nearly 40% of Americans spend more than one hour per week watching short-form video clips on social media. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Valasys

MARCH 4, 2020

The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume. LinkedIn helps fuel the personal branding endeavors & as a result over the past few years, its algorithms have been more video-friendly than ever.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. She has been the global CMO at Siegel+Gale since 2013. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Contently

JULY 8, 2016

With Memories, Snapchat has suddenly become less transient and spontaneous, two key differentiators in a market dominated by social networks that trade more in permanence and production (see: Facebook). At Cannes in 2015, he reportedly said, “I’m not the first person to hate looking at myself seven years ago.

Features 113

Features Ad Exchange Differentiation Social Networks 113

Hubspot

MARCH 14, 2018

"Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.". It turns out people treated a weather bot like a person, and sent it pictures like it would to a friend.”.

Wikipedia 73

Wikipedia Social Networks Twitter Network Marketing 73

Content Standard

DECEMBER 19, 2015

Video views on the platform have exploded since Facebook adopted autoplay in 2013, to the tune of eight billion per day. Facebook’s video prowess now rivals YouTube. Despite being shared with a wide audience, Johnson’s video still feels intimate and personal. million views. Video Marketing in the Live Stream World.

Video Marketing 40

Video Marketing User-Generated Content Broadcasting Youtube 40

Content Standard

SEPTEMBER 12, 2016

Over a decade later, the platform has become the go-to social networking platform for professionals. But by 2013, the company had reached 225 million members, thanks in part to adding some of the same social sharing features that made rivals like Facebook so popular. The platform is not the place for hard-sell tactics.

Linkedin 40

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 40

Hubspot

APRIL 1, 2018

Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page. You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011. Conclusion?

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Content Standard

JULY 13, 2016

The Social Media News Engine. News discovery figures pretty heavily on multiple social networks, not just Facebook. Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hinge Marketing

MARCH 24, 2015

The power of social media marketing continues to rise among marketers in the technology space, and in professional services as an industry. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013).

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Hubspot

JANUARY 29, 2014

Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. The only thing standing in the way of your idea''s approval is the person in front of you -- a hardened executive whose facial expression says they can’t wait to say "no."

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 7) >75% of Buzzfeed''s visitors are from social and >50% from mobile. 9) The average article reaches half its total social referrals in 6.5

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Digital Marketing in 2016 needs to go beyond social, and needs to mean much more than just Facebook and Twitter. Research before you invest, and the returns will surely be better. Don’t put all your eggs in the same basket. Think visual.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. Adding a video to your landing pages lets you fit all your personality and wisdom into one page. Videos are usually embedded within the page using a standalone video player like Youtube or Wistia. Video landing pages.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Contently

DECEMBER 6, 2016

In no time, almost everyone in Santa Mira had turned into a “Pod Person.” A regular YouTube video of someone playing a guitar wasn’t interesting. In 2013, Netflix decided to make an original TV series for the first time. ” A thousand versions of the same empty shell wandered the streets.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 6 Social Media Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Contify

NOVEMBER 18, 2018

Google personalizes search results. Then why doesn’t it personalize Google Alerts in the same way? I get most of the news from my social networks. I think Google personalizes it with my interests.”. So, on July 1, 2013, we will retire Google Reader.”. It seems that Google doesn’t want us to use the alerts.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

JANUARY 30, 2014

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook?

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

Contently

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

Ethics 168

Ethics Youtube Paid Search Agency Social Media 168

Contify

JANUARY 16, 2018

Google personalizes search results. Then why doesn’t it personalize Google Alerts in the same way? I get most of the news from my social networks. I think Google personalizes it with my interests.” So, on July 1, 2013, we will retire Google Reader.” It seems that Google doesn’t want us to use the alerts.

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Now, you get the best of both worlds -- one page to manage, personalized content, and one centralized dashboard to measure it all. 2) Mobile-Only Facebook Ads.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Webbiquity

FEBRUARY 10, 2015

21 Social Media Statistics. 54% of B2B marketers said they have generated leads from social media. ( Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. But 24% of brand say they do “social listening.”

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

KoMarketing Associates

APRIL 10, 2014

We’ve scoured YouTube to identify five videos that we thought stood above the rest in terms of unique value and usefulness. TL;DW Summary : During Content Marketing World 2013, Joe Pulizzi launched his new book, Epic Content Marketing. Aspirations : Ambitions, career track, personal goals, etc.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Content Standard

NOVEMBER 2, 2020

The 10th anniversary of the world’s largest content marketing event should have been a week to celebrate the still-young craft, share content strategy best practices, and discuss marketing trends with peers, reinforcing relationships with in-person meetings, shared meals, hugs, and handshakes. Attach your content to a person.

Peer-to-peer 141

Peer-to-peer Marketing & Strategy Marketing Strategy Content Marketing 141

Single Grain

JULY 16, 2020

Other customer engagement initiatives that you can invest in: Use social networks to connect with your customers on a personal level. 8) Take Personalization to the Next Level. Personalization is yet another great way to improve customer loyalty. Leverage in-product messaging to increase engagement rates.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

APRIL 29, 2014

Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. If you have an active community on your blog or on one of the social networks, read the comments! In 2013, they added an easily shared infographic for bloggers and journalists.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. I know not everyone does the resolution thing, but almost half of all Americans do.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Guides to Social Media Metrics and Measures.

Social Media 100

Social Media Social Marketing Work Management Media 100

Hubspot

APRIL 20, 2017

Are you planning a live stream, like a webinar or YouTube Live? Plus, many of these platforms can be shared on social media -- that’s what makes one like YouTube Live so valuable, since it’s also easy to share a “watch page” on a number of social networks: 5) Connect with industry experts. Got writer’s block?

Lead Ranking 76

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 76

Vidyard

OCTOBER 19, 2016

Moving pictures became personal. Why You Were the Time Magazine Person of the Year in 2006. On February 14th, 2005, Chad Hurley, Steve Chen, and Jawed Karim, three alumni of PayPal, launched YouTube as a place for people to share their online videos, and search for other people’s videos. YouTube found it. And people did.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Flickr - Flickr is a social network for online picture sharing.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Marketing Insider Group

JANUARY 2, 2015

The Claim: Social media drives customer acquisition. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. The Claim: Social content builds brand engagement: YouTube.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Webbiquity

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. 7 Point Checklist to Dominate Your Personal Brand Using Google Plus by Rebekah Radice. ” And it’s free.

Google 100

Google Business Lead Scoring Lead Ranking 100