NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

markempa

JUNE 10, 2013

So, in the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked…. Lead Generation Cold calling Content makreting lead generation Lead Nurturing marketing strategy Value Propostion' But email is just one channel for testing value proposition. Select up to three responses. To Call or Email?

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify’s 2013 B2B Marketing Benchmark Report. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. B2B marketers struggle with common challenges.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

MAY 13, 2012

We have found that calling the “qualified leads” at most companies reveals that a mere 5% to 40% are ready for Sales and up to 95% are not really qualified. That leaves sales professionals two not-so-great options: Option #1 – Spend hours upon hours calling marketing leads to weed out the 5% to 40% that are ready to talk.

Lead Qualification 120

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Smart marketers apply some type of lead scoring to leads generated from website, SEO, and email initiatives. Trade-show registration lists.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

markempa

DECEMBER 29, 2011

It all came full circle in October , when Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report, discussed what more than 1,745 marketing organizations had to say about their lead generation efforts in 2011. 61% send leads directly to sales.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

MLT Creative

JANUARY 20, 2012

Don't ignore lead nurturing in the complex sale. E-mail enhanced by marketing automation and behavioral targeting is crucial to lead nurturing, given that 73% of leads are not yet ready for sales, according to a MarketingSherpa report. Big ideas that will transform B2B marketing in 2012. MarketingSherpa.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Valasys

OCTOBER 7, 2019

Repurposing the pieces of content after researching the industry & Competitive Benchmarking : One of the best benefits of employing agile content marketing is that it allows the marketers to introspect the pieces of content & make changes in real-time as & when required.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63

Hubspot

DECEMBER 6, 2011

In 2012, marketing is about more than just your website. It's about social, mobile, blogging, email marketing, lead nurturing, and analytics. Marketing Grader will help you understand: Competitive Benchmarking: Is my marketing more or less effective than my competition? Why is Marketing Grader Replacing Website Grader?

Top of Funnel 28

Top of Funnel Hubspot Marketing Websites Tools 28

Hubspot

AUGUST 9, 2011

In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics. Inbound marketing, which focuses on generating new leads and managing and nurturing existing leads, is one of the top areas for investment in 2011.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Such a practice doesn’t help push leads down the sales funnel, and it can actually alienate them. Solution: Nurture Your Leads.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 18, 2012

In fact, Gleanster research identifies a direct correlation between the amount of time a prospect spends on a company website engaging with relevant content and the likelihood that those interactions will lead to a sale. How to Design Your Website for Your Buyer Personas.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

markempa

SEPTEMBER 30, 2012

Consider this statistic from the 2012 MarketingSherpa Lead Generation Benchmark Report (free excerpt): 75% of marketers have no formal lead generation strategy. To develop 720 pieces of content without any formal lead generation strategy is like attempting to run a marathon with only one shoe. I was so pumped!

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

markempa

FEBRUARY 10, 2012

To get a complete view of what’s performing in the sales marketplace, Carroll turns to data from MarketingSherpa’s Benchmark Reports. Top Takeaways for Small Business from Email Summit 2012. Email Summit 2012: Meeting email marketing challenges. Beyond that, it’s all about building relationships with people.

Lead Generation 120

Lead Generation Tactics Generation Leads 120

Valasys

AUGUST 9, 2019

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. The Penguin update implemented on April 24, 2012 (to get rid of the down-rank websites with manipulative, irrelevant or spammy links in real-time).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. Don’t settle for basic “one-size fits-all” lead nurturing. Identify who’s hot – and who’s not.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Webbiquity

APRIL 18, 2012

Content is also crucial for lead nurturing , SEO and other online marketing initiatives. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] by Content Marketing Institute. ** 5 STARS. Content is king. But producing content is expensive. Producing great content is even more expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hubspot

AUGUST 10, 2012

1) Provide Benchmarks. In these cases, providing readers with industry benchmarks can help them wrap their heads around how certain results stack up to the industry standard. Take the following example, for instance, taken from our blog post, " How to Tailor Lead Nurturing Content to Suit Individual Personas."

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Hubspot

JULY 20, 2012

8) "Call Me Maybe" by Carly Rae Jepsen for Lead Scoring. According to MarketingSherpa's B2B Benchmarking Report , only 21% of B2B marketers actually have an established lead scoring system. Does your sales team have so many leads on their hands that they would benefit from an established lead prioritization and grading system?

Cold Calling 28

Cold Calling Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

APRIL 4, 2012

The thing is, metrics for success in your first email re-engagement campaign are really tough to come up with, because the benchmarks are so different based on your industry and business model. Adapt your lead nurturing content based on list segments. In other words, strike while the iron's hot.

Lead Ranking 28

Lead Ranking Opt-out Click Rate Deliverability 28

Hubspot

MAY 15, 2012

In fact, according to the MarketingSherpa 2012 Email Marketing Benchmark Report , 32% of marketers say segmenting their email database is one of their organization's top objectives in the next 12 months. Luckily, marketers are at least starting to realize the importance of segmentation in their email communications. And that's not all!

Segmentation 28

Segmentation Email Marketing Sales Cycle Buyer Personas 28