Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

FEBRUARY 23, 2021

As Synopsis reports : “The Internet, mobile, and the cloud are all enabling the rapid growth of data. In 2007, at the start of the mobile era, we generated 0.5 By 2011 at the start of the cloud era this had increased 4x to 2 ZB. The Market. ZB of data worldwide. Welcome to the founders interview on Webbiquity.

Enterprise Management 321

Enterprise Management Work Management Marketing Management Budget Programs 321

Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. For content marketers, Facebook’s biggest value is as a paid distribution network.

Distribution 159

Distribution Paid Search Agency Top of Funnel Advertising Funnels 159

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Contently

DECEMBER 11, 2017

At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. Contently has been behind this push for quality since opening for business in 2011. These harbingers of the digital doomsday usually aren’t being literal.

SEO 167

SEO Lead Scoring Lead Ranking Thought Leadership 167

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. They know there is a significant audience on social networks, but which one is right for your business? percent of Chinese Internet users use social networks as of Dec. percent) use their mobile device to access social media applications. B2B Marketing Takeaway.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” ” What a DMP and CDP can do together The outstanding question is how DMPs and CDPs can work in harmony to support brand marketing strategies. That was back in 2008.

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

SnapApp

MARCH 6, 2012

The rate of mobile adoption for both advertisers and?consumers to understand the necessity that mobile technology will play in their marketing?strategies. But, in addition to its staggering growth, mobile marketing is also? Myth: Mobile?marketing marketing is only for big business. Myth: Mobile?marketing

Mobile Marketing 48

Mobile Marketing Mobile Advertising Work Management Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 If you haven’t integrated social media into your marketing, now’s the time.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. It will be interactive, engaging, and hands-on. Plus, it’s free.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. It will be interactive, engaging, and hands-on. Plus, it’s free.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

MAY 31, 2011

Here's what's on tap for marketing industry events for June. June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 6, Realtime NY 11 A full-day immersion entirely about business on the mobile, social and realtime web. June 29: Half the U.S.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. Orange County, CA: Spend an evening with best-selling author, speaker and marketing expert, Seth Godin. March 2-3, Innovative e-Marketing.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

MLT Creative

NOVEMBER 1, 2011

Here's what's on tap for marketing industry events for November. November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3, Vermont Web Marketing Summit.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Rev

SEPTEMBER 2, 2019

These days, marketers dream of numbers like that: the holy-grail of a bygone era. A lot of ad servers have been released since but, 24/7 Open AdStream, Advertising.com, Value Click, and Zedo, are just some of the noteworthy ad networks that came out before 2000. ”. In 2013, Google released their display ad network called AdSense.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social networks earned an estimated $8.3 40bn was spent on social network advertising in 2016.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

readwrite

SEPTEMBER 20, 2011

billion, more than double the social networking giant’s 2010 total. Ad revenues here are expected to pass $2 billion in 2011, making for over half of the company’s total revenue. The post Facebook Estimated Global Ad Revenue Doubles in 2011 appeared first on ReadWrite. Revenues in US territory will do just as well.

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

MLT Creative

JANUARY 31, 2011

Here's what's on tap for marketing industry events for February. February 2-3, Conversational Commerce Conference (C3) San Francisco, CA: C3 brings together numerous groups and stakeholders to discuss the new social media landscape and its joint impact on marketing and customer care. technologies to drive communication results.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

MLT Creative

APRIL 29, 2011

Here's what's on tap for marketing industry events for March. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. and mobile applications. and mobile applications. Navy use social media.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

MLT Creative

DECEMBER 2, 2011

Here's what's on tap for marketing industry events for December. December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. Trend 1 - Mobile Advertising Spend is on the Rise. million by the end of 2011.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Hubspot

MARCH 1, 2015

Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. In 2011, Pew Research reported that U.S. while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. surveyed dozens of high-level corporate marketers and agency management. The BMA Unleash theme evolved from this outreach.

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Content4Demand

NOVEMBER 8, 2018

Most marketers get this, but what may surprise them is how soon the messaging app WeChat is going to be tangled up in their spaghetti. Some marketing leaders even believe WeChat is a harbinger of tomorrow’s multi-purpose B2B social media platform. Importing Engagement. No need to wait for technology to change your plans.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. However, most Facebook users watch live video streams on mobile devices where 720p resolution is more than satisfactory. The more popular the video, the larger it appears on the map.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Webbiquity

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Customer Experience Matrix

JULY 3, 2017

The first is the “personal network effect” that I’ve described previously. In network terms, you can think of each application as a node with a value of its own and each connection between nodes having a separate additional value. It also makes it tough for customers to break away from their dominant network provider.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013?

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Facebook has more than 1 Billion network users. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hubspot

JUNE 21, 2012

Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing , starting now could seem a little daunting. But that doesn't mean you shouldn't consider it, even if it just means you start mobile-optimizing your emails. since 2010.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. Earlier this year I asked if there’s a leadership gap in B2B Marketing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Hubspot

JANUARY 11, 2011

The iPhone 4 on Verizon is essentially the same phone but on a different network type, CDMA. So what does this mean for marketers who want to reach prospects on mobile devices? Reports show that Verizon may sell as many as 13 million iPhones in 2011. The Easy Choice: Optimize for Mobile.

Mobile Marketing 28

Mobile Marketing Mobile Advertising Paid Search Agency Internet Marketing 28