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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. Unsolicited lead nurturing Lead nurturing is one of the linchpins of marketing automation.

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Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. B2B Lead Generation without Lead Nurturing is Doomed to Fail.

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How HubSpot Rocked 2011: A Year in Review

Hubspot

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.

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Sales Best Practices include Marketing-Sales Alignment

NuSpark Consulting

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. By collaborating on goals and acquisition tactics, marketing will generate better, more qualified leads. Increase lower in funnel sales.

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5 Skills Every Demand Gen Marketer Should Master

SnapApp

Check out this snapshot I get from Google with a generic search for “marketing jobs.”. role marketing as a department in modern businesses — we need to be able to generate leads, improve brand awareness, increase customer retention, build content, optimize websites for search engines, and more. Enter Google Analytics.

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The 'Ethics' You Didn't Know Existed in Design

Hubspot

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. At HubSpot, we encourage companies to nurture leads rather than using unethical or desperate marketing tactics to trick them into signing up for something. Image Source. Image Source.

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