• GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [2010, Persona] 33 Inspiring B2B digital marketing case studies
    Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. DEMANDBASE : A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [2010, Persona] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    MarketingSherpa offers a detailed case study but here’s a snapshot of the results—since embracing a content marketing strategy in 2010, the company has seen: 400% increase in site traffic in the past two years. 35% of monthly leads generated from paid ads promoting infographic and white paper content — up from 5% two years ago. Think short, simple, uncomplicated videos that are customized to various industries and personas that your target audience represents.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [2010, Persona] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. As of 2010, they’d determined that –. Your playbook will include the key resources that the Sales team needs to increase sales productivity including customer personas, content, messaging & positioning statements and collateral.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2010, Persona] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [2010, Persona] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [2010, Persona] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, JANUARY 20, 2011
    [2010, Persona] Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2010, Persona] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2010, Persona] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. White Papers are Influence Kings, But Need Persona.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [2010, Persona] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010.
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud? White Papers are Influence Kings, But Need Persona. Do White Papers Still Engage?
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? White Papers are Influence Kings, But Need Persona. Do White Papers Still Engage?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [2010, Persona] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.
  • THE ROI GUY  |  MONDAY, NOVEMBER 29, 2010
    [2010, Persona] Five Reasons You May Not Be Spending Enough on Content Marketing
    For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. Published: September 15, 2010, [link].
  • AMBAL'S AMUSINGS  |  TUESDAY, NOVEMBER 23, 2010
    [2010, Persona] Killer Questions to Ask Before Starting a White Paper Project
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project? Jonathan Kantor is 14-year white paper marketing veteran. Generating More Leads with Video White Papers.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 18, 2010
    [2010, Persona] How Do You Get Started in Content Marketing?
    This will include an understanding of what white papers, opinion posts, product data sheets and case studies already exist and could be leveraged, and most importantly, will highlight what is missing. Some pivot points could include: Persona (the particular targeted buyer segment the content aims to address) Type of content (opportunity, technical, business case, competitive comparison, testimonial / reference, etc.)
  • THE ROI GUY  |  THURSDAY, NOVEMBER 4, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC.
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE POINT  |  THURSDAY, OCTOBER 14, 2010
    [2010, Persona] 21 Tips & Other Impressions from the Marketo User Summit
    Creating a content map that categorizes your content by buying stage and buying persona can help identify gaps in your content portfolio. Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Use multiple excerpts from your new white paper as blog posts (or tweets). Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco.
  • ANNUITAS  |  WEDNESDAY, OCTOBER 6, 2010
    [2010, Persona] What Do You Need for Successful Nurturing?
    Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program. Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. In doing so, they also deleted buyer behavior data, taking away the ability to track any kind of buying process or persona.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 2, 2010
    [2010, Persona] High-Performance Email Marketing for Attracting and Engaging.
    Home Marketing Matters About Contact B2B Marketing Store Company Website High-Performance Email Marketing for Attracting and Engaging Industrial Buyers by Achinta Mitra on October 2, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Strategies In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness. Get Engineers Can Sell white paper now.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 28, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage? Do White Papers Still Rule? It’s no longer good enough to have a one size fits all approach to white paper content.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 27, 2010
    [2010, Persona] 15 Inspirational Quotes About B2B Marketing
    Ardath Albee : You’ve likely heard a lot about creating buyer personas. A persona is definitely a key component in helping you to create successful content marketing programs. This said, with this information you should also be able to recognize who is not a potential customer for your company – regardless of whether or not they downloaded your white paper or attended your latest webinar.
  • THE POINT  |  MONDAY, SEPTEMBER 20, 2010
    [2010, Persona] Q4 Marketing Budget: 4 Key Areas to Consider
    If you decrease your media spend and invest those same dollars in a new white paper, or analyst report, or industry survey, or podcast – you name it – it’s highly likely you’ll end up reaping a greater reward. Instead of a “one size fits all” nurturing strategy where everyone receives the same Webinar invitation every two weeks, consider multiple tracks targeted by vertical, job function, buyer persona, or stage in the selling cycle.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 16, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., White Papers are Influence Kings, But Need Persona.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. White Papers are Influence Kings, But Need Persona.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 9, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • AMBAL'S AMUSINGS  |  THURSDAY, SEPTEMBER 9, 2010
    [2010, Persona] How to write lead generating white papers?
    White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. He is also the author of the White Paper Pundit blog.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [2010, Persona] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” There is plenty of information out there about buyer personas. Read The Anatomy of a Great Web Persona by Brian Massey.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 17, 2010
    [2010, Persona] The Twofold Benefit of Optimizing Marketing Content
    Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO). This white paper aims to change that perception of them. Copyright © 2010 Tiecas, Inc.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 4, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? d=222693735895213178 Metrics / Research Source: IDC | Alinean 2010 Posted by Tom Pisello at 5:27 PM Email This BlogThis!
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [2010, Persona] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. July 2010.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [2010, Persona] 8 Steps to Build An Inbound Marketing GamePlan
    The Inbound Marketing GamePlan was first introduced by PR 20/20 in January 2010 as a free eBook download. Buyer persona profiles. Quarterly content marketing calendar , including: prioritization, budgets, abstracts and timelines for blog posts, case studies, videos, white papers, eBooks, webinars, articles and more. Social media dashboard of priority forums, groups, networks and blogs for target industries and buyer personas.
  • THE ROI GUY  |  THURSDAY, JULY 22, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • AMBAL'S AMUSINGS  |  THURSDAY, JULY 22, 2010
    [2010, Persona] Does your B2B Marketing have Consistent Messages?
    A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. To get started, answer the following questions for each persona addressing one specific problem: Why should they solve the problem? As you complete this exercise for different personas, you’ll begin to see similarities and differences.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [2010, Persona] Set the Record Straight: Marketing Automation vs. Email Programs
    In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. By reviewing the activity of your leads via Marketing Automation dashboards, you’ll know if your quality leads viewed webinars, downloaded which white papers, viewed which pages on your site, and responded to which offers.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [2010, Persona] Don't Count on Marketing Automation to Solve All Your Lead.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems by Achinta Mitra on July 9, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Automation , Industrial Marketing Strategies Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. This white paper aims to change that perception of them.
  • HUBSPOT  |  MONDAY, JUNE 21, 2010
    [2010, Persona] 7 Key Elements Of Great Business Content
    There are undisputed benefits to blogging — more indexed pages, inbound links, website visitors and social media reach — and tremendous lead-generating potential in ebooks, case studies, webinars, white papers and original reports. Buyer Persona Focused - Great c opy writing makes personal connections with readers. Copy n eeds to speak directly to buyer personas , address their pain points and bring value.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 19, 2010
    [2010, Persona] Creating Relevant B2B Marketing Content: Walk the Talk
    Home Marketing Matters About Contact B2B Marketing Store Company Website Creating Relevant B2B Marketing Content: Walk the Talk by Achinta Mitra on June 19, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle. This white paper aims to change that perception of them.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [2010, Persona] Top 35 B2B Marketing Posts for May 2010
    May 2010. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. Is The White Paper Dead for B2B Marketing? Kill the white paper!” May 18, 2010.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 3, 2010
    [2010, Persona] How Lack of Marketing Content Can Derail Your Website Redesign Project
    Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? Don’t be persona non grata – take the time to really understand the persona of the target audience. Get Engineers Can Sell white paper now.
  • AMBAL'S AMUSINGS  |  WEDNESDAY, MAY 12, 2010
    [2010, Persona] Content Takes Center Stage
    We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. " Stephanie Tilton's Marketing Prediction for 2010. In 2010, organizations will increasingly deploy marketing automation tools.
  • THE ROI GUY  |  THURSDAY, MAY 6, 2010
    [2010, Persona] Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, APRIL 30, 2010
    [2010, Persona] 7 “Rs” for B2B Marketing Content Planning
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 “Rs&# for B2B Marketing Content Planning by Achinta Mitra on April 30, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies [This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating content ] Content is the fuel for eMarketing. This white paper aims to change that perception of them.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [2010, Persona] Top 24 B2B Marketing Posts in February
    February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. Fearless Competitor , February 6, 2010 There is no question in my mind. White Paper (50).
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [2010, Persona] Book Review: eMarketing Strategies for the Complex Sale
    From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar. Begin by creating buyer personas—who are your buyers? It’s critical at this stage to recognize the different personas you’ll need to appeal to in crafting a content creation strategy.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 7, 2010
    [2010, Persona] Create a 1-Page Marketing Plan
    These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. You need to have a clear vision, mission and goals; an understanding of your target markets and market personae; data on what has or has not worked in the past; analyses of your marketplace and competition; and a clear understanding of a variety of marketing tactics. Tweet.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [2010, Persona] B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
    've always been a sucker for case studies and white papers. B2B companies need to identify the multiple personas they are looking to reach, the way they refer to the problem they are experiencing, and the metrics their superiors use to measure their success. Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2010, Persona] The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco
    Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. This year’s MarketingSherpa B2B Marketing Summit was a great success.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2009
    [2010, Persona] Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2010, Persona] Tom Pisello: The ROI Guy: How TCO is a common sense sales and.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2010, Persona] Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2010, Persona] Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 4, 2007
    [2010, Persona] Tom Pisello: The ROI Guy: The Business Value of Server Virtualization
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. by 2010 [2]. White Papers are Influence Kings, But Need Persona. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2010, Persona] Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2010, Persona] Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2010, Persona] Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, DECEMBER 14, 2005
    [2010, Persona] Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.