The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

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Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. Instagram engagement rates are significant because they measure an audience’s interest, brand relevance, and social authority. Social Authority. social authority is not strong. However, Instagram does have higher engagement rates than other social media networks.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

AUGUST 22, 2018

"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. The database includes such ads that ran on Search and YouTube, as well as other Google platforms, but does not include issue-based ads that often spark debate during elections. It's tech news: explained. Unriddled: The Tech News You Need. News From Google.

Amazon 48

Amazon Google Paid Search Agency Mobile Advertising 48

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. .&# (See Content Marketing – The Ultimate Cheat Sheet ). Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? This is “social proof” and is how you begin to build a community around your business blog.

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Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

NOVEMBER 11, 2011

Source: Netcraft, Dec 2010) Tweet This! Source: Generations Online, Pew Internet 2010) Tweet This! million in 2010. Source: eMarketer, December 2010) Tweet This! Source: Value of Search for Wireless Product Launches Study Google/Compete, March 2010) Tweet This! Source: Google Internal Data, Q4 2010) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. What is Your B2B Company About?

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Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 28, 2012

million views on YouTube. Their 2010 release of the "Man Your Man Could Smell Like" video led to a multitude of other videos they created based on customer suggestions. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. HubSpot Does It Gangnam Style.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Neal Schaffer - Speaker and CEO at Maximize Your Social.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. 13 Mind-Bending Social Media Marketing Statistics.

Social Media 28

Social Media Statistics Social Marketing Media 28

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. Best of B2B Marketing.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Hubspot

JUNE 11, 2010

The 2010 FIFA World Cup begins in South Africa today, making it the first World Cup since the explosion of social media. This might be social media’s first truly global marketing foray and, based on what I have seen, social media marketing strategies will be at the heart of the 2010 World Cup.

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Hubspot

APRIL 1, 2018

is yelled back and forth, becoming a classic catchphrase and an icon of beer-drinking culture that ran constantly on sports networks over the next few years. The message is now a holistic initiative by Always you can learn about here , and a hashtag that's still used on social media today. The Lesson. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

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Case Studies Case Study Social Media Studies 40

Hubspot

AUGUST 2, 2010

HOW TO: Use Annotations to Promote Your Brand on YouTube. Are you taking advantage of YouTube's Annotations tool? Marketing Takeaway: Experiment with YouTube Annotations to enhance the marketing effectiveness of your online videos. Cohen of Social Media B2B. Free Download: 2010 Facebook Marketing Guide.

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

Hubspot

AUGUST 17, 2010

When making the transition from traditional to online and social media marketing, B2B companies will need to make major and minor changes to their marketing strategy and tactics. While the major changes are important, sometimes it can feel like the company is not making any progress in becoming more “social.”

Paid Social Agency 28

Paid Social Agency Paid Search Agency Companies Work Management 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MARCH 4, 2011

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. Dell was one of the first big companies to embrace social media. Connect with HubSpot :

Facebook 28

Facebook Examples Emarketing Youtube 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site.

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Paid Content Social Media Stats Social Marketing 100

Hubspot

JUNE 29, 2012

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 3) On average, companies respond to only 30% of social media fans' feedback. Stand out from your competition by caring and engaging with your social media community.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Comments are a primary form of two-way communication on the social web.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

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Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. 40 useful things you can share on Twitter besides blog posts by Social Media Today.

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Twitter Tools Tips Best Practices 100

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

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Paid Content Stats Social Media Marketing Budget 100

Hubspot

MAY 29, 2015

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. The Will it Blend? How did this happen? Or yoga pants?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

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Marketing Budget Resources Work Management B2B Marketing 100

Hubspot

JUNE 7, 2011

Nowadays, when we talk about social media, we usually mean Twitter and Facebook. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. But we rarely consider the existence of global social networks. In this blog post we cover the biggest networking channels and which countries use them the most.

Social Networks 28

Social Networks Advertising Agencies Mobile Advertising Multi-Channel 28

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

SEPTEMBER 12, 2016

As social media platforms picked up steam in the mid 2000s, advertisers sought a way to integrate ad content in a way that was both effective and non-intrusive. Marketers wanted a plan of action to reach younger internet users who were increasingly unswayed by banner ads and spending most of their internet time on social networks.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

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Paid Content Social Media Stats Paid Search Agency 100

Directive Agency

JUNE 18, 2019

She was a social studies teacher here in Canada, taught at a girls’ school, and she was tired of the kids having nothing but bad news to share in their current events part of their class. Now, with that in mind, I recognize that HubSpot and Deputy are two of the largest clients you ever worked with. Just a little background.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

She was a social studies teacher here in Canada, taught at a girls’ school, and she was tired of the kids having nothing but bad news to share in their current events part of their class. Now, with that in mind, I recognize that HubSpot and Deputy are two of the largest clients you ever worked with. Just a little background.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40