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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

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Make Content Syndication the Core of Your 2H Demand Generation Plan

PureB2B

It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals. By establishing yourself as a thought leader early in the buying cycle, you can help them not only identify their problem more quickly, but build a solution.

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Make Content Syndication the Core of Your 2H Demand Generation Plan

PureB2B

It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals. By establishing yourself as a thought leader early in the buying cycle, you can help them not only identify their problem more quickly, but build a solution.

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Make Content Syndication the Core of Your 2H Demand Generation Plan

PureB2B

It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals. By establishing yourself as a thought leader early in the buying cycle, you can help them not only identify their problem more quickly, but build a solution.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It helps move a prospect along the buying cycle. Content Marketing Strategy and Tactics. 11 steps toward a content strategy by Econsultancy. . 11 steps toward a content strategy by Econsultancy. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. by Savvy B2B Marketing.