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Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Which online tools are most helpful for PR pros? You’re only in advertising because you couldn’t hack it in medicine.’ contention that “You don’t need a PR agency.&# Good advice even if you do use a PR agency. .&# Good advice even if you do use a PR agency. Optimize company news for SEO benefit?

PR 100
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What Dr. Bronner’s Mad Scientist Marketing Can Teach Brands About Actually Giving a Crap

Contently

Or maybe it’s just the opening line from a 2010 Old Spice commercial. ” The brand also moved to source all materials from raw trade resources, helped lead the fight for GMO labeling, and committed to becoming a zero-waste organization. The company doesn’t spend any money on traditional advertising.

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Interview with Timothy Snow

Onalytica B2B

I began my social media career officially back in 2010 working at the U.S. million in 2010 to $230 million in 2013. HOW DID YOU GET TO BECOME AN EXPERT IN INFLUENCER MARKETING. House of Representatives, Rhode Island Congressional race, followed by Alex and Ani’s creative marketing team that built their annual revenue from $2.2

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Top medical communications companies: Choosing the best for events

SpotMe Blog

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution?

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B2B Marketing Events Around The World – Oct 2010

MLT Creative

Meeting and learning from other professionals helps us do our jobs better. October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client.

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Save the Date! 2010 August Happenings & Goings-on

MLT Creative

Meeting and learning from other professionals helps us do our jobs better. 08/12/2010, Thursday. 08/12/2010, Thursday. 08/19/2010, Thursday. 08/25/2010, Wednesday. 08/25/2010, Wednesday. 08/26/2010, Thursday. 08/26/2010, Thursday. DMA Atlanta: August 2010 Luncheon. 9:15 – 11:00AM.