The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized.

Purchase 190

Purchase Marketing & Strategy Planning Prospect 190

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble.

PR 60

PR Twitter RSS Outreach 60

delicious b2bmarketing

JUNE 1, 2009

Subscribe by RSS InboundMarketing.com Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! **By June 15-19, 2009: Inbound Marketing University Classes June 22, 2009: Review Session and Certification Exam New feature!

Inbound Marketing 104

Inbound Marketing Class Privacy Policy RSS 104

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Results can be streamed to an external viewer as an RSS feed or presented in standard reports. Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow.

Acquisition 186

Acquisition Social Media Media Social 186

B2B Marketing Savvy

JULY 14, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction. If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

PR 49

PR Twitter RSS Public Relations 49

B2B Lead Generation

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

RSS 120

RSS Lead Generation Generation Webcast 120

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

PR 199

PR Custom Publishing Social Tools 199

B2B Marketing Savvy

AUGUST 27, 2009

If you like the read, please subscribe to my RSS feed. Just this small Twitter/web page execution required touching 10+ groups… PR, AR, content experts, marketing communications, social media advocates, copy writers, graphic designers, web developers, metric specialists, rich-media producers, eLearning staff, legal and the senior executive leadership team, IT , and of course layers of management on several fronts. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Barriers 67

Barriers Case Study Buzz Studies 67

B2B Lead Generation

MAY 23, 2005

« Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. Handy for tracking discussions, especially after a post no longer appears in any of the three primary RSS feeds. Dont know what a RSS feed is yet?

RSS 120

RSS Lead Generation Generation Webcast 120

Buzz Marketing for Technology

JULY 30, 2009

The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. You can set up a Facebook Page for your business, use the Notes feature to upload all your press releases from your site automatically from your RSS feed (see chapter 5 of Facebook Marketing for Dummies ), add a bookmarking service like Del.icio.us

Buzz 124

Buzz Facebook Online RSS 124

B2B Lead Generation

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. By using RSS, Woods has eliminated the time consuming task of lead notification, distribution and keeping his management team up-to-date. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Sales Lead Lead Generation 120

B2B Marketing Savvy

SEPTEMBER 3, 2009

In the beginning, one layer may host the IR/PR/AR and Marketing tweet content. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Read time = 2-3 minutes) So… Twitter is now part of your B2B marketing initiatives.

Twitter 86

Twitter Vertical Strategy Tagging 86

B2B Lead Generation

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution. Link: Online Marketing Blog: RSS Your Search Engine PR - Daily Search Marketing News.

RSS 120

RSS Press Search Engine Lead Generation 120

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Read time = 3-4 minutes) Please, someone tell me (send me the link, even better) to the Emily who’s Post(ing) about 2.0

RSS 78

RSS Marketing Digg Blogger 78

B2B Marketing Savvy

AUGUST 4, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to our RSS feed. Posted in Agency Side, Client Side, PR in a 2.0

Public Relations 49

Public Relations Agency Relationship RSS 49

B2B Marketing Savvy

OCTOBER 29, 2009

Some companies approach employee social media participation from the starting point of: “we hire smart people… they will do the right thing… we trust ‘em and the company benefits when our people are participating in the larger conversation…” Other firms are deeply cautious of the new scale/scope and install policies as an extension of the PR/AR/IR process: “only a very narrow approved list can play and then, only with copy that has been pre-approved with a Legal dept.

Marketing & Strategy 70

Marketing & Strategy Advertising Agency PR Buzz 70

B2B Marketing Savvy

AUGUST 3, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 World B2B Marketing Embedded Links Outlook Partner Marketing PR Public Relations Signature Block social media

Signature 48

Signature Link RSS Marketing & Strategy 48

B2B Marketing Savvy

AUGUST 6, 2009

If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, B2B Marketing, branding, Facebook, iphone, Marketing Communications, PR, Public Relations, social media. Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop.

Network 53

Network RSS Opinions Brand 53

Buzz Marketing for Technology

FEBRUARY 27, 2009

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers!

Buzz 100

Buzz RSS PR Demand 100

B2B Lead Generation

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix." Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

RSS 120

RSS Lead Generation Generation Leads 120

B2B Marketing Savvy

SEPTEMBER 22, 2009

In traditional AR/PR schools this would be a “spokesperson&#. A re-tweet of this type content can be likened to dropping a link onto your website pointing to useful content originated by others. * Owner – Product Marketing and/or the Marcom, PR/AR teams, etc. Example: Corporate PR/HR/Philanthropic Tweets Example – the company organizes a Volunteer Day with very positive results.

Advertising Agency 61

Advertising Agency PR Guidelines Marketing & Strategy 61

B2B Marketing Savvy

JULY 23, 2009

UK Perspective from Richard Merrin , Managing Director for Spreckley Partners - an EMEA independent PR consultancy serving B2B, IT and Consumer markets: It is amazing how new forms of communication can drive real change and dare I say it revolution – it would be the ultimate irony that mass access technology platforms from the west could topple this regime. Posted in Marcom for B2B, PR in a 2.0 Tags: Marcom for B2B PR in a 2.0

Twitter 49

Twitter Television Communities Wikipedia 49

Webbiquity

JANUARY 10, 2010

Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won’t work with all templates), meta tags and setting up RSS feeds. Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them. Which factors are really most important in search engine rankings?

Search Engine 121

Search Engine SEO PageRank Best 121

B2B Marketing Savvy

AUGUST 18, 2009

If you like the read, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Article Digests, PR in a 2.0 Tags: Article Digests PR in a 2.0 Other Popular Posts: Article Digest #1 Branding & Soccer Moms Digital Etiquette Email The Scoopdog Team.

RSS 46

RSS Twitter Facebook Privacy 46

B2B Marketing Savvy

SEPTEMBER 28, 2009

Keeping pace with rapidly changing tools, transparency and regulation clearly presents a large challenge for PR/AR/IR company professionals. In the past, Sun has offered up a Compilation of RSS investor feeds; access to events; earnings news releases; breaking news; SEC filings; blog. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

RSS 57

RSS Marketing Marketing & Strategy Social Media 57

B2B Marketing Savvy

SEPTEMBER 21, 2009

B2B Case Study: PR. Twitter Blurs the Line Between Adv, PR, Marcom. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. . (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy.

Twitter 54

Twitter Social Media Signature RSS 54

B2B Marketing Savvy

JULY 20, 2009

Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Marcom for B2B, PR in a 2.0 World Advertising Agencies apollo B2B Marketing Cronkite earthrise Marketing Communications moon PR Public Relations spoof

RSS 40

RSS Vertical Planning Public Relations 40

delicious b2bmarketing

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

Advertising Agency 54

Advertising Agency View Marketing & Strategy Companies 54

B2B Marketing Savvy

AUGUST 24, 2009

If you like the read, please subscribe to my RSS feed. Retire after my multi-decades as a branding, PR and marketing communications professional. Oh, and then this voice from my PR past called with an offer to blog, test the social media waters and stay intellectually current. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

RSS 42

RSS Planning CMO Class 42

B2B Marketing Savvy

SEPTEMBER 7, 2009

Marketing wants a piece… so does the PR team… and Marcom, AR/IR… and don’t forget all those content experts. URLs, feedback forums; What’s not currently integrated: RSS feeds, shortened URLs other than bit.ly, brand mentions/keyword watch. From their homepage, promises: tracking, SMS alerts, scheduling, RSS tracking, multiple account management. Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team.

Twitter 54

Twitter RSS Tools Marketing & Strategy 54

B2B Marketing Savvy

AUGUST 11, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email Scoop. If you like the read, please subscribe to my RSS feed. PR traditionalists will be aghast, but consider that in today’s world of diminishing media revenues, editorial staff cuts and the increased reliance on automated tools – a client company’s messaging now has a better than ever opportunity to sail thru to publication virtually untouched/un-edited.

RSS 40

RSS Proposal Validation Agency 40

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Social Media 40

Social Media Marketing & Strategy RSS Digg 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Social Media 40

Social Media Marketing & Strategy RSS Digg 40

B2B Marketing Savvy

JULY 21, 2009

Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: SavvyB2B@gmail.com. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Read time = 2 minutes ) So last Thursday after an Agency review session , the Client lead tossed out an interesting dilemma.

Advertising Agency 49

Advertising Agency Twitter Case Intent 49

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Other Popular Posts: DIY Media Buying Or Use A Pro ? Read time: 3 minutes) I’ll try not to boil the “tool&# ocean.

Tools 49

Tools GPS RSS Digg 49

delicious b2bmarketing

JUNE 12, 2009

HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. David Fideler says: June 12, 2009 at 2:00 am This is the single best overview I’ve yet seen on strategic B2B content marketing — and the design is fantastic.

Advertising Agency 41

Advertising Agency RSS Privacy Policy Paper 41

delicious b2bmarketing

NOVEMBER 2, 2009

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

SEM 41

SEM Budget Marketing & Strategy PR 41

B2B Marketing Savvy

NOVEMBER 16, 2009

For various reasons, no promotion on the.com main company brand web sites, no PR on the advernture. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team.

Barriers 44

Barriers Marketing RSS Experience 44

delicious b2bmarketing

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community?

Blogger 42

Blogger RSS Digg PageRank 42

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

Social Media 100

Social Media Marketing & Strategy Media Advertising Agency 100