ANNUITAS

JANUARY 10, 2011

We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? In your opinion, why is that?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). The discussion has been focusing on the approach organizations should take in implementing marketing automation.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Stay tuned next week for information on more marketing automation vendors.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JUNE 28, 2012

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of an on-demand lead management solution that helps drive revenue by bundling a state of the art marketing automation platform with highly-experienced marketing and sales specialists.

Marketing Management 100

Marketing Management Marketing Websites Lead Ranking Lead Scoring 100

Adobe Experience Cloud Blog

JUNE 2, 2009

I found the title curious, since I only use one lead nurturing tool, and upon reading the article realized that many small and medium (and even large) companies are purchasing anywhere from 2-10 tools to do what one marketing automation system can do.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Cost 48

markempa

OCTOBER 27, 2014

Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Lead Management customer conversion lead conversion optimization'

Conversion Rate 120

Conversion Rate Lead Ranking Lead Scoring Ideal Customer Profiles 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Customer Experience Matrix

APRIL 28, 2009

In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. One repondent reported deployment on 4/24/09 (i.e., last week) but showed several features as deployed in month three. Fair enough.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

SugarCRM

MARCH 15, 2013

Promotion to focus on how to extract valuable prospect insights from within CRM, using integrated marketing automation. SalesFUSION has been a leading marketing automation platform offering pre-integrated marketing automation for Dynamics CRM since 2009.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

Customer Experience Matrix

JULY 8, 2009

Tags: vendor rankings demand generation marketing automation lead management.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

markempa

AUGUST 24, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

Demand 120

Demand Process Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

Aprimo was founded in 1998 and has more than 200 clients on its original marketing system, which offers modules for marketing automation and marketing resource management. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

I did publish a real review in July 2009.] They focus on email nurturing campaigns and marketing measurement. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software. Pricing starts at $250 per month and averages around $500.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. Advocate Sales Lead Management Association Sirius Decisions Smashmouth Marketing The B2B Lead Blog Writing White Papers WordPress | Sandbox.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

SEPTEMBER 1, 2009

When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. The Net-Results system was launched in April 2009 and the vendor says it now has “hundreds” of clients. The system is aimed at small business but offers an interesting design lesson for everyone.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. For that, check out the incredible potential of Inbound Marketing and Marketing Automation. Just the facts.Enjoy!

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

markempa

DECEMBER 21, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Adobe Experience Cloud Blog

MAY 11, 2012

Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. Gray: First, define success. Those are real results.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

markempa

JULY 7, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Adobe Experience Cloud Blog

APRIL 1, 2011

Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. But registration doesn’t necessarily lead to attendance. In 2009, it was the Kindle. Choose prizes that match your audience’s interest.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Hubspot

SEPTEMBER 15, 2023

Contact management features should also let you contact the customer from within the system to address any customer service issues or reach out at renewal time. Marketing Automation Since the best CRMs give you a unified view of all contact your prospects have with your brand, look for a CRM solution that integrates marketing automation.

Enterprise Management 68

Enterprise Management Work Management Marketing Automation Services Marketing Management 68

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's book Lead Generation for the Complex Sale. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). (CDI)

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Adobe Experience Cloud Blog

JANUARY 9, 2009

In The Fatal Mistake Boards and VP Sales Will Make In 2009 Planning , I discuss how lead generation causes new customer acquisition and salespeople fullfill it. What do you see as the biggest oversight by marketers with respect to sales and marketing alignment ? Improving inbound lead management is THE low hanging fruit.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

Anything Goes Marketing

MAY 17, 2009

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

SnapApp

APRIL 25, 2018

What's your biggest challenge as a B2B tech marketer? . One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. . Personalization via marketing automation. What's your biggest challenge as a B2B tech marketer? .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

What’s your biggest challenge as a B2B tech marketer? One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. – Personalization via marketing automation. Much of B2B demand generation is all about content.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

AUGUST 3, 2010

Sales Is the Reason Your Content Exists - Content Marketing ROI - Junta 42 , July 26, 2010 Before I launched my business, I read the Bootstrapper’s Bible by Seth Godin. He was using Twitter to fire rapid questions at me after I completed my session at the Lead Management Summit on Tuesday and into Wednesday morning.

Ning 40

Ning Paid Content Facebook Sales Management 40

ANNUITAS

DECEMBER 21, 2010

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100